📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Mexico City, Ciudad de México, Mexico (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote-friendly
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Continuously monitoring campaign health and performing routine optimizations
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
ASSUMPTION: This role requires a high level of independence and ownership, with a focus on driving performance and growth through data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels, ensuring campaigns meet daily, weekly, monthly, and quarterly goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a strong focus on data analysis, performance optimization, and cross-functional collaboration to drive successful campaign outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in Spanish
ASSUMPTION: Candidates should have a strong background in Google Ads campaign management, with a proven track record of driving performance and growth through data-driven decision making.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (AI-estimated, based on role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Unlimited PTO
- Remote work options
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range is an estimate based on industry standards for a senior performance marketing manager role with 4-10 years of experience in a remote-friendly company.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, operating in the advertising services industry.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Launch Potato was founded in 2014 and is headquartered in Delray Beach, Florida, with a unique international team across over a dozen countries.
Company Description:
- Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
- The company's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.
- Launch Potato is always looking for like-minded teammates and partners to join their mission.
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startups
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato is a dynamic, growing company with a strong focus on performance marketing and digital advertising.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of independence, ownership, and strategic thinking.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Head of Paid Media and works closely with cross-functional teams, including business leads, account managers, and the yield team.
Work Arrangement: This role is remote-friendly, with a focus on results and flexible hours.
Growth Opportunities:
- Potential to grow into a leadership role, such as Head of Paid Media or Director of Performance Marketing
- Opportunities to expand skills and expertise in digital marketing and advertising
- Chance to work on a diverse portfolio of brands and technologies, gaining exposure to various industries and verticals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career in performance marketing and digital advertising.
🌍 Location & Work Environment
Office Type: Remote-friendly, with a headquarters in Delray Beach, Florida
Office Location(s): Mexico City, Ciudad de México, Mexico (remote)
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant and dynamic work environment
- The city is known for its rich history, culture, and diverse neighborhoods
- Mexico City is a major economic hub, with a strong focus on technology, finance, and creative industries
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: The remote-friendly work environment offers candidates the opportunity to work from home or in a co-working space, with the flexibility to manage their own schedule.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the Head of Paid Media
Key Assessment Areas:
- Google Ads campaign management experience
- Data analysis and performance optimization skills
- Cross-functional collaboration and communication abilities
- Strategic thinking and problem-solving
Application Tips:
- Highlight relevant Google Ads campaign management experience and achievements
- Demonstrate strong analytical skills and a data-driven approach to performance optimization
- Showcase cross-functional collaboration and communication skills through examples of successful team projects or campaigns
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
ATS Keywords: Google Ads, campaign management, performance optimization, data analysis, cross-functional collaboration, strategic thinking, problem-solving
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with proven experience in Google Ads campaign management and a strong track record of driving performance and growth.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: Candidates should be proficient in the Google Ads platform and have experience with data analysis tools such as Looker or Tableau.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Entrepreneurial spirit
- Customer focus
Work Style:
- Results-oriented and goal-driven
- Data-driven and analytical
- Collaborative and team-focused
- Adaptable and flexible
- Continuously learning and improving
Self-Assessment Questions:
- Do you have a proven track record of driving performance and growth through data-driven decision making in Google Ads campaign management?
- Are you comfortable working in a remote-friendly, flexible work environment with a focus on results?
- Do you thrive in a dynamic, test-and-learn environment with ever-evolving business priorities?
ASSUMPTION: Candidates should be a strong cultural fit for Launch Potato, with a data-driven, collaborative, and entrepreneurial work style.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Keeping up with the latest trends and best practices in Google Ads and digital advertising
- Balancing multiple campaigns and shifting priorities within fast-paced deadlines
- Working remotely and managing time zones and communication effectively
ASSUMPTION: This role presents significant challenges and opportunities for growth and development in performance marketing and digital advertising.
📈 Similar Roles Comparison
- Compared to other senior performance marketing manager roles, this position places a stronger emphasis on Google Ads campaign management and data-driven decision making
- In the digital advertising industry, Launch Potato is known for its data-driven approach and focus on performance optimization
- This role offers significant growth potential, with opportunities to advance to leadership positions in performance marketing and digital advertising
ASSUMPTION: Candidates should be aware of the unique focus on Google Ads campaign management and data-driven decision making in this role, compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, driving significant revenue growth and exceeding ROAS targets
- Optimizing an existing Google Ads campaign portfolio, reducing CPA by 20% and increasing ROAS by 30% through data-driven optimizations and creative experimentation
- Collaborating with cross-functional teams to identify and capitalize on new growth opportunities in emerging markets, driving significant revenue growth and expanding the company's global footprint
ASSUMPTION: These sample projects demonstrate the data-driven, strategic, and collaborative nature of the role, with a focus on driving performance and growth through Google Ads campaign management.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign life cycle for a Google Ads campaign at Launch Potato, from planning and execution to optimization and reporting?
- How does the Paid Media team collaborate with other departments, such as business leads, account managers, and the yield team, to drive campaign success?
- What are the most significant challenges facing the Paid Media team in the next 6-12 months, and how can this role help address them?
- How does Launch Potato support the professional development and growth of its employees in performance marketing and digital advertising?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities for the Senior Performance Marketing Manager role at Launch Potato.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in Google Ads campaign management, data analysis, and cross-functional collaboration
- Prepare a portfolio or examples of your past campaign successes, demonstrating your ability to drive performance and growth through data-driven decision making
- Follow up with the Launch Potato HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
