📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Chapel Hill, NC (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Proactively pursuing performance improvements and staying ahead of platform and industry trends
ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of technical expertise and requires a deep understanding of the Google Ads ecosystem and optimization strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a similar role or industry, as well as those with relevant certifications (e.g., Google Ads Certified), will be strongly considered.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week) with flexible scheduling and work-from-home options
ASSUMPTION: Salary range is inclusive of base salary and profit-sharing bonus. Benefits package may include health insurance, retirement plans, and other perks.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato operates in the advertising services industry, focusing on connecting advertisers to customers throughout the consumer journey.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Launch Potato was founded in 2014, with a mission to help customers discover new products and services that improve their lives.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's focus on data-driven decision making and continuous optimization aligns well with the requirements of this role.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and autonomy in managing Google Ads campaigns.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Head of Paid Media and works closely with cross-functional teams, including business leads, account managers, and the yield team.
Work Arrangement: This role is remote, with the option to work from the Chapel Hill, NC office or other Launch Potato locations as needed.
Growth Opportunities:
- Potential to expand the scope of responsibilities based on performance and company growth
- Opportunities to mentor junior team members and contribute to the development of Launch Potato's paid media strategies
- Possibility to transition into a leadership role within the Paid Media team or broader organization
ASSUMPTION: Given Launch Potato's focus on growth and innovation, there are ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Launch Potato's offices are located in vibrant downtown areas, providing a dynamic and collaborative work environment.
Office Location(s): Launch Potato has offices in Delray Beach, FL (headquarters), as well as other locations across the United States, Canada, and internationally.
Geographic Context:
- Chapel Hill, NC is a mid-sized city with a strong focus on education and technology, providing ample opportunities for networking and professional growth
- The region offers a high quality of life, with access to cultural attractions, outdoor recreation, and a diverse range of housing options
- The area is home to several major research universities, fostering a vibrant and innovative community
Work Schedule: Full-time (40 hours per week) with flexible scheduling and work-from-home options, allowing for a healthy work-life balance
ASSUMPTION: The remote nature of this role allows for greater flexibility in work arrangements, enabling candidates to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate Google Ads campaign management skills
- Final interview with the Head of Paid Media and other team members to discuss the role, team dynamics, and career growth opportunities
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical problem-solving abilities
- Collaboration and communication skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Tailor your resume and cover letter to emphasize your analytical, collaborative, and communication skills
- Prepare for the technical assessment or case study by reviewing recent Google Ads updates and best practices
- Research Launch Potato's company culture and values to demonstrate your cultural fit
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, creative experimentation, trend identification, competitive research, organizational skills, problem-solving, growth mindset, adaptability
ASSUMPTION: Launch Potato's hiring process is designed to assess both technical skills and cultural fit, with a strong emphasis on data-driven decision making and continuous optimization.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis and visualization
- Microsoft Excel for data manipulation and reporting
- Project management tools (e.g., Asana, Trello, or JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's preferences and Launch Potato's internal standards.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous optimization
- Collaboration and communication
- Growth mindset
- Adaptability
Work Style:
- Fast-paced and dynamic environment
- High degree of autonomy and ownership
- Strong focus on results and performance
- Opportunities for growth and professional development
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working independently and taking full ownership of campaign performance?
- Do you have a growth mindset and a strong desire to learn and adapt?
ASSUMPTION: Launch Potato's culture values data-driven decision making, continuous optimization, and a growth mindset, making this role an excellent fit for candidates who share these priorities.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting aggressive ROAS and revenue KPIs
- Keeping up with frequent updates and changes to the Google Ads platform
- Balancing multiple campaigns and shifting priorities within fast-paced deadlines
- Collaborating effectively with cross-functional teams in a remote work environment
ASSUMPTION: These challenges require strong analytical, organizational, and communication skills, as well as a high degree of adaptability and resilience.
📈 Similar Roles Comparison
- This role is similar to other Senior Performance Marketing Manager positions, but with a stronger focus on Google Ads campaign management and optimization
- Compared to other advertising services companies, Launch Potato places a greater emphasis on data-driven decision making and continuous optimization
- Career paths for this role may include transitioning into a leadership position within the Paid Media team or broader organization
ASSUMPTION: Launch Potato's focus on data-driven decision making and continuous optimization sets this role apart from similar positions at other companies.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new vertical, including keyword research, targeting, bidding, and creative experimentation
- Optimizing an existing Google Ads campaign to improve CTR, reduce CPA, and increase ROAS by 20% within a three-month period
- Collaborating with the creative team to develop and test new ad copy and creative assets, with a focus on improving campaign performance and user engagement
ASSUMPTION: These sample projects demonstrate the core responsibilities and required skills for this role, with a focus on data-driven decision making and continuous optimization.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process and how it aligns with Launch Potato's data-driven approach?
- How does the Paid Media team collaborate with other departments, such as business leads and the yield team, to optimize campaign performance?
- What opportunities are there for professional growth and development within the Paid Media team and broader organization?
- How does Launch Potato support work-life balance for its employees, particularly in a remote work environment?
- What are the most significant challenges facing the Paid Media team in the coming months, and how can this role contribute to addressing them?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, team dynamics, and career growth opportunities, as well as their ability to contribute to the success of the Paid Media team and broader organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on Google Ads campaign management, data analysis, and collaboration
- Prepare for the technical assessment or case study by reviewing recent Google Ads updates and best practices
- Research Launch Potato's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
