📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Curitiba, Brazil (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote-friendly
🚀 Job Overview
Key aspects of this role include:
- Driving the growth and profitability of Launch Potato's paid media portfolio
- Leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Collaborating closely with business leads, account managers, and the yield team to identify trends and provide performance updates
- Utilizing competitive research and intelligence tools to identify areas for new growth and optimization opportunities
- Becoming the internal subject matter expert on Google Ads strategy
ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and growth.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of independence and requires strong self-management skills to balance multiple campaigns and shifting priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Ads scripts or automated bidding strategies
- Fluency in Portuguese (spoken and written)
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's international team and global client base.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Performance Marketing Manager role in Brazil, the estimated salary range is R$15,000 - R$25,000 per month (gross).
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) or similar retirement plan
- Paid time off (vacation, sick leave, and holidays)
- Flexible work hours
- Remote work options
Working Hours: Full-time, typically Monday to Friday, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may also vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato operates in the Advertising Services industry, focusing on digital media, mobile marketing, and performance marketing. The company connects advertisers to customers throughout the consumer journey, from awareness to consideration to purchase.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Launch Potato was founded in 2014 and has since grown into a global company with a presence in multiple countries.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- The company's success comes from a diverse, energetic culture and high-performing, entrepreneurial team
- Launch Potato is always looking for like-minded teammates and partners
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's global presence and diverse team may offer opportunities for international collaboration and growth.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and independence in managing Google Ads campaigns and driving performance.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Paid Media team and collaborates closely with business leads, account managers, and the yield team.
Work Arrangement: This role is remote-friendly, with some flexibility for remote work. The office is located in Curitiba, Brazil, but the role can be performed remotely from anywhere in Brazil.
Growth Opportunities:
- Potential to expand the scope of responsibilities and manage a team as the company grows
- Opportunities to work on diverse campaigns across multiple verticals and channels
- Chance to develop expertise in Google Ads strategy and become an internal subject matter expert
ASSUMPTION: As a mid-sized company, Launch Potato may offer more opportunities for growth and career advancement compared to larger corporations.
🌍 Location & Work Environment
Office Type: Launch Potato's headquarters is located in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.
Office Location(s): Curitiba, Brazil (remote-friendly)
Geographic Context:
- Curitiba is the capital city of the state of Paraná, Brazil
- The city is known for its high quality of life, green spaces, and cultural attractions
- Curitiba has a humid subtropical climate, with mild winters and warm summers
Work Schedule: Full-time, typically Monday to Friday, with some flexibility for remote work
ASSUMPTION: While the role is remote-friendly, working remotely may require some overlap with the company's headquarters time zone (EST) for effective collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the Paid Media team and/or hiring manager
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical problem-solving and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight your relevant experience and achievements in Google Ads campaign management
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role
- Prepare for the technical assessment or case study by reviewing Google Ads best practices and brushing up on your analytical skills
- Research Launch Potato's company culture and values to demonstrate your cultural fit
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, reporting, creative experimentation, trend analysis, organizational skills, problem-solving, growth mindset
ASSUMPTION: Launch Potato's application process may involve multiple rounds of interviews and assessments to ensure the best fit for the role and the company.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data visualization and analysis
- Microsoft Excel (Pivot Tables, Vlookups)
- Project management tools (e.g., Asana, Trello, or Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Continuous learning and improvement
- Collaboration and teamwork
- Entrepreneurial spirit
- Customer-centric approach
Work Style:
- Fast-paced and dynamic environment
- High degree of independence and self-management
- Strong focus on performance and results
- Opportunities for international collaboration and growth
Self-Assessment Questions:
- Do you have a proven track record of managing large-scale Google Ads campaigns and meeting ROAS and revenue KPIs?
- Are you comfortable working independently and managing multiple campaigns simultaneously?
- Do you thrive in a fast-paced, test-and-learn environment with ever-evolving business priorities?
- Are you a strong communicator and collaborator, able to work effectively with cross-functional teams?
- Do you align with Launch Potato's company values and cultural fit?
ASSUMPTION: Launch Potato's diverse, energetic culture and high-performing team may require candidates to be adaptable, proactive, and results-driven.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities in a fast-paced environment
- Working with a diverse, international team across multiple time zones
- Keeping up with the latest trends and best practices in Google Ads and digital marketing
- Balancing the need for data-driven decision-making with the need for creative and innovative solutions
ASSUMPTION: These challenges may also present opportunities for growth and learning in the role.
📈 Similar Roles Comparison
- Compared to other Senior Performance Marketing Manager roles, this position may offer more opportunities for international collaboration and growth due to Launch Potato's global presence
- As a mid-sized company, Launch Potato may provide more opportunities for career advancement and growth compared to larger corporations
- This role may require more independence and self-management compared to similar roles in larger organizations, but it also offers more opportunities for creativity and innovation
ASSUMPTION: Launch Potato's unique company culture and global presence may make this role a good fit for candidates seeking international exposure and growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
- Optimizing an existing Google Ads campaign to improve CTR, reduce CPA, and increase ROAS by 20% within three months
- Collaborating with the creative team to develop and test new ad copy and creative materials for a Google Ads campaign
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities required for this role and may vary depending on the specific needs of the company and its clients.
❓ Key Questions to Ask During Interview
- Can you describe the typical Google Ads campaign structure and strategy for our clients?
- How does the Paid Media team collaborate with other departments, such as business leads, account managers, and the yield team?
- What are the most significant challenges facing the Google Ads campaigns for our clients, and how can this role address them?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with. Candidates should tailor their questions to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical assessment or case study by reviewing Google Ads best practices and brushing up on your analytical skills
- Research Launch Potato's company culture and values to demonstrate your cultural fit
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
