📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Stamford, CT (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Proactively pursuing performance improvements and staying ahead of platform and industry trends
ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on driving results through data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of technical expertise, requiring a deep understanding of the Google Ads ecosystem and the ability to optimize complex campaign structures independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Ads scripts or automated bidding strategies
- Familiarity with Google Analytics and Google Tag Manager
ASSUMPTION: Candidates should have a proven track record of driving results through data-driven decision making and a strong understanding of performance marketing principles.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the Stamford, CT area. Actual compensation may vary based on the company's Levels Framework and individual performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's unique international team and diverse portfolio of brands and technologies offer candidates the opportunity to work in a dynamic and innovative environment.
📊 Role Analysis
Career Level: Senior-level role with significant autonomy and responsibility
Reporting Structure: This role reports directly to the Head of Paid Media and collaborates closely with cross-functional teams, including business leads, account managers, and the yield team
Work Arrangement: Remote, with flexible hours and the ability to work from home
Growth Opportunities:
- Potential to expand the scope of the role as the company grows and enters new markets
- Opportunities to mentor junior team members and contribute to the development of the paid media team
- Potential to take on additional responsibilities or projects based on individual interests and skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): Stamford, CT (remote)
Geographic Context:
- Stamford, CT is located in Fairfield County, approximately 30 miles northeast of New York City
- The area offers a mix of urban and suburban living, with a variety of cultural, recreational, and dining options
- Stamford is home to several Fortune 500 companies and has a strong job market
Work Schedule: Full-time, with flexible hours and the ability to work from home
ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from home or any location with a stable internet connection.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth phone or video interview to discuss the role, responsibilities, and expectations
- Take-home assignment or case study to evaluate problem-solving skills and strategic thinking
- Final interview with the Head of Paid Media and/or other senior team members to discuss fit, goals, and next steps
Key Assessment Areas:
- Technical expertise in Google Ads campaign management
- Analytical skills and data-driven decision making
- Collaboration and communication skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Demonstrate a strong understanding of performance marketing principles and data-driven decision making
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, competitive research, organizational skills, problem-solving, growth mindset
ASSUMPTION: Launch Potato's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis and visualization
- Excel (Pivot Tables, Vlookups)
- Google Analytics and Google Tag Manager (preferred)
ASSUMPTION: Candidates should have a strong working knowledge of the Google Ads platform and experience with data analysis tools such as Looker or Tableau.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Customer-centric approach
Work Style:
- Highly autonomous and self-directed
- Results-oriented and focused on driving performance
- Strong communicator and collaborator, with the ability to work effectively across teams
- Adaptable and comfortable working in a dynamic, fast-paced environment
Self-Assessment Questions:
- Do you thrive in a highly autonomous role with a strong focus on driving results through data-driven decision making?
- Are you comfortable working in a dynamic, test-and-learn environment with ever-evolving business priorities?
- Do you have a strong customer-centric mindset and a passion for helping customers discover new products and services that make their lives better?
ASSUMPTION: Launch Potato values candidates who are highly autonomous, results-driven, and comfortable working in a dynamic, fast-paced environment. Successful candidates will have a strong customer-centric mindset and a passion for driving performance through data-driven decision making.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting KPIs independently can be challenging and requires strong analytical skills and attention to detail
- Working remotely may present unique challenges, such as maintaining focus and productivity in a home environment and balancing work-life boundaries
- Keeping up with the latest trends and best practices in the rapidly evolving digital marketing landscape can be challenging and requires continuous learning and adaptation
- Collaborating effectively with cross-functional teams and stakeholders may present communication and coordination challenges
ASSUMPTION: Candidates should be prepared to face these challenges head-on and have a strong track record of driving results in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other Senior Performance Marketing Manager positions, but with a focus on Google Ads campaign management and a strong emphasis on data-driven decision making and continuous optimization
- Unlike other roles, this position requires a minimum of 4 years of experience managing Google Ads campaigns and a proven ability to meet KPIs independently
- Career paths for this role may include advancing to a Director or VP of Paid Media, or transitioning into a more specialized or strategic role within the company
ASSUMPTION: Candidates should have a strong understanding of the unique aspects of this role and be prepared to highlight their relevant experience and skills in their application and interviews.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, including targeting, bidding, and creative experimentation
- Optimizing an existing Google Ads campaign to improve CTR, reduce CPA, and increase ROAS, with a focus on data-driven decision making and continuous testing
- Collaborating with cross-functional teams to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing, and developing data-driven recommendations to address these challenges
ASSUMPTION: Candidates should be prepared to provide specific examples of their experience and achievements in Google Ads campaign management and data-driven decision making.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign life cycle for a Google Ads campaign at Launch Potato, from planning and execution to optimization and reporting?
- How does the Paid Media team collaborate with other departments, such as business leads, account managers, and the yield team, to maximize campaign outcomes?
- What are the most important KPIs for a Senior Performance Marketing Manager at Launch Potato, and how are these tracked and reported on?
- How does Launch Potato support the professional development and growth of its employees, particularly in the Paid Media team?
- What are the biggest challenges facing the Paid Media team in the next 6-12 months, and how can this role help address these challenges?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and that address any specific concerns or areas of uncertainty.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this specific role and company, highlighting your relevant experience and skills in Google Ads campaign management and data-driven decision making
- Prepare for the interview by researching Launch Potato's company culture, values, and recent projects, and by practicing common interview questions and your responses
- Follow up with the hiring manager or recruiter after your interview to express your appreciation for the opportunity and reiterate your interest in the role
- If selected for the final round, be prepared to complete a take-home assignment or case study to evaluate your problem-solving skills and strategic thinking
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
