Senior Performance Marketing Manager, Google

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager, Google

🔹 Company: Launch Potato

🔹 Location: Mexico City, Ciudad de México, Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Driving growth and profitability of Launch Potato's paid media portfolio through Google Ads campaigns
• Leading strategy, execution, and optimization of campaigns across multiple channels and verticals
• Managing large-scale budgets and meeting ROAS and revenue KPIs independently
• Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
• Becoming the internal subject matter expert on Google Ads strategy

ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and growth.

📋 Key Responsibilities

✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals

✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use

✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation

✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS

✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders

✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing

✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities

✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and shifting priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 4 years managing Google Ads campaigns, with experience across multiple campaign types beyond Search and the ability to report on and act upon campaign data independently

Required Skills:

• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

Preferred Skills:

• Experience with Google Ads campaign management tools (e.g., Google Ads Editor, Google Ads Scripts)
• Familiarity with Google Analytics and Google Tag Manager
• Knowledge of SQL or other programming languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Performance Marketing Manager role with 5-10 years of experience, the estimated salary range is $90,000 - $130,000 USD per year. This range may vary depending on factors such as experience, performance, and market conditions.

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and work-life balance

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the factors mentioned above. The company offers competitive benefits packages to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Launch Potato operates in the advertising services industry, focusing on digital marketing, mobile marketing, and performance marketing. The company connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

Company Size: Launch Potato is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment where individual contributions can make a significant impact.

Founded: The company was founded in 2014 and has since grown to become a leading connector of advertisers to customers across various verticals.

Company Description:

• Launch Potato is a digital media company with a portfolio of brands and technologies
• The company's success comes from a diverse, energetic culture and high-performing, entrepreneurial team
• Launch Potato is always looking for like-minded teammates and partners to join its mission

Company Specialties:

• Digital marketing
• Mobile marketing
• Direct marketing
• Community building
• Performance marketing
• Online advertising
• Customer acquisition
• Lead generation
• Social media marketing
• Technology
• Software development
• Email marketing
• Affiliate marketing
• Startup
• Digital brands
• Digital advertising
• Digital publishing
• Paid search

Company Website: Launch Potato

ASSUMPTION: Launch Potato's success is driven by its unique international team across over a dozen countries, fostering a diverse and inclusive work environment.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a high degree of expertise and autonomy in managing Google Ads campaigns and driving performance.

Reporting Structure: The Senior Performance Marketing Manager reports directly to the Paid Media team and collaborates closely with business leads, account managers, and the yield team.

Work Arrangement: This role is remote (100%), allowing for flexible scheduling and work-life balance.

Growth Opportunities:

• Expanding expertise in Google Ads campaign management and optimization
• Developing leadership skills by mentoring junior team members and driving team performance
• Gaining experience in cross-functional collaboration and stakeholder management
• Potential career progression into a management or director role within the Paid Media team

ASSUMPTION: Launch Potato's fast-paced and dynamic work environment offers numerous growth opportunities for motivated and high-performing individuals.

🌍 Location & Work Environment

Office Type: Remote (100%)

Office Location(s): Mexico City, Ciudad de México, Mexico

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, offering a vibrant and diverse cultural scene
• The city is known for its rich history, delicious food, and numerous museums and attractions
• Mexico City has a subtropical highland climate, with mild winters and warm summers

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and work-life balance

ASSUMPTION: While the role is remote, successful applicants should be comfortable working in a distributed team environment and managing their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the Paid Media team and/or hiring manager

Key Assessment Areas:

• Google Ads campaign management and optimization skills
• Analytical problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Launch Potato's values

Application Tips:

• Highlight relevant experience and achievements in Google Ads campaign management
• Include specific examples of how you have driven performance and met KPIs in previous roles
• Tailor your resume and cover letter to emphasize your skills and experience related to the required qualifications
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit

ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, reporting, creative asset management, trend identification, problem-solving, organizational skills, growth mindset, adaptability

ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure your application is seen by the right person.

🛠️ Tools & Technologies

• Google Ads platform
• Looker or Tableau for data visualization and analysis
• Excel (Pivot Tables, Vlookups)
• Google Analytics and Google Tag Manager (preferred)
• Google Ads campaign management tools (e.g., Google Ads Editor, Google Ads Scripts)

ASSUMPTION: While not explicitly stated, proficiency in using the Google Ads platform and relevant data analysis tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Innovation and creativity
• Diversity, equity, and inclusion

Work Style:

• Fast-paced and dynamic work environment
• High degree of autonomy and self-management
• Cross-functional collaboration and stakeholder management
• Focus on performance and results-driven outcomes

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment with a high degree of autonomy?
• Are you comfortable working in a distributed team and managing your time effectively?
• Do you have strong analytical problem-solving skills and the ability to make data-driven decisions?
• Are you an effective communicator and collaborator, able to work successfully with cross-functional teams?
• Do you share Launch Potato's commitment to diversity, equity, and inclusion?

ASSUMPTION: Launch Potato values a diverse, energetic culture and high-performing, entrepreneurial team. Successful applicants should be able to demonstrate a strong cultural fit with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple campaigns and shifting priorities effectively
• Balancing the need for data-driven decision making with the ability to act quickly and adapt to changing market conditions
• Collaborating successfully with cross-functional teams and stakeholders with varying priorities and goals
• Staying up-to-date with the latest trends and best practices in Google Ads campaign management and optimization

ASSUMPTION: While this role offers numerous opportunities for growth and success, it also presents several challenges that require strong self-management skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• This role is similar to other Senior Performance Marketing Manager positions, but with a focus on Google Ads campaign management and optimization
• Compared to other roles in the advertising services industry, this position requires a higher level of expertise in Google Ads and a stronger analytical background
• Career progression in this role could lead to management or director positions within the Paid Media team or related functions

ASSUMPTION: While this role shares similarities with other Senior Performance Marketing Manager positions, its focus on Google Ads campaign management and optimization sets it apart and requires a unique skill set.

📝 Sample Projects

• Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, driving awareness, consideration, and purchase intent
• Optimizing an existing Google Ads campaign to reduce CPA and increase ROAS, while maintaining or improving overall campaign performance
• Conducting competitive research and analysis to identify new growth opportunities and optimize campaign targeting and bidding strategies

ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Performance Marketing Manager might undertake to drive performance and growth in Google Ads campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Paid Media team and how this role fits into the broader organization?
• How does Launch Potato support the professional development and growth of its employees, particularly in this role?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Launch Potato foster a culture of diversity, equity, and inclusion, and what initiatives are in place to support this?
• What are the most significant challenges facing the Paid Media team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and experience related to the required qualifications
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.