📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Henderson, NV (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving the growth and profitability of Launch Potato's paid media portfolio
- Leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and growth.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to juggle multiple campaigns and shifting priorities within fast-paced deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Deep knowledge of Google Ads ecosystem and ability to optimize complex campaign structures independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a fast-paced, dynamic environment and a proven track record of driving campaign performance will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time (40 hours per week) with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. Actual compensation may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, operating in the Advertising Services industry.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Launch Potato was founded in 2014 and has since grown into a profitable, high-growth company.
Company Description:
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
- Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse range of specialties and international team provide ample opportunities for learning and growth within the company.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and independence in managing Google Ads campaigns.
Reporting Structure: The Senior Performance Marketing Manager will report directly to the Head of Paid Media and work closely with cross-functional teams, including business leads, account managers, and the yield team.
Work Arrangement: This role is remote, allowing for flexibility in work arrangements and a better work-life balance.
Growth Opportunities:
- Potential to expand the scope of responsibilities as the company grows and enters new markets
- Opportunities to mentor junior team members and contribute to the development of Launch Potato's paid media strategies
- Possibility to take on additional responsibilities or lead special projects based on individual performance and company needs
ASSUMPTION: The remote work arrangement and growth opportunities make this role an attractive option for experienced performance marketing professionals looking to advance their careers in a dynamic, fast-growing company.
🌍 Location & Work Environment
Office Type: Launch Potato's headquarters is located in vibrant downtown Delray Beach, Florida, with a unique international team working remotely across over a dozen countries.
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach, Florida, is a coastal city in Palm Beach County, known for its vibrant arts scene, beautiful beaches, and diverse culinary offerings.
- The remote work arrangement allows for flexibility in living and working arrangements, with the opportunity to live and work from various locations.
- The company's international team provides a diverse and inclusive work environment, fostering collaboration and learning across different cultures.
Work Schedule: Full-time (40 hours per week) with flexible hours and a remote work arrangement
ASSUMPTION: The remote work arrangement and diverse, international team provide a unique and attractive work environment for experienced performance marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate Google Ads campaign management skills
- Final interview with the Head of Paid Media and other team members to discuss fit, expectations, and next steps
Key Assessment Areas:
- Google Ads campaign management expertise
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight specific examples of successful Google Ads campaign management and optimization efforts in your resume and cover letter
- Demonstrate your understanding of Launch Potato's business and how your skills and experience align with the company's goals and values
- Prepare for the technical assessment or case study by brushing up on your Google Ads campaign management skills and reviewing recent industry trends and best practices
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, collaboration, communication, performance optimization, creative asset development, data analysis, reporting, trend identification, problem-solving, organizational skills, growth mindset, adaptability
ASSUMPTION: The application process for this role is designed to assess both technical skills and cultural fit, with a focus on Google Ads campaign management expertise and alignment with Launch Potato's values.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis and visualization
- Microsoft Excel for data manipulation and reporting
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in performance marketing. Familiarity with these tools is expected, and proficiency in Google Ads is a must.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Accountability and ownership
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and performance-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a strong growth mindset and a desire to continuously learn and improve your skills?
- Are you an excellent communicator and collaborator, able to work effectively with cross-functional teams?
- Do you have a proven track record of driving performance and growth in Google Ads campaigns?
ASSUMPTION: Launch Potato values a data-driven, collaborative, and innovative work environment, and candidates who align with these values and work styles will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities within fast-paced deadlines
- Working remotely and maintaining productivity and focus in a home office environment
- Keeping up with the latest trends and best practices in Google Ads campaign management and optimization
- Collaborating effectively with cross-functional teams across different time zones
- Balancing the need for data-driven decision-making with the need for quick action and adaptability in a fast-paced environment
ASSUMPTION: The remote work arrangement and fast-paced, dynamic environment present unique challenges that candidates should be prepared to address in their application and interview.
📈 Similar Roles Comparison
- This role is unique in its focus on Google Ads campaign management and optimization across multiple channels and verticals, with a high degree of autonomy and responsibility for campaign performance
- Compared to other performance marketing roles, this position requires a deeper level of expertise in Google Ads and a stronger focus on data-driven decision-making and optimization
- Career progression in this role could lead to leadership positions within Launch Potato's paid media team or expanded responsibilities across additional channels and verticals
ASSUMPTION: The unique focus on Google Ads campaign management and optimization, combined with the high degree of autonomy and responsibility for campaign performance, sets this role apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, driving brand awareness and customer acquisition
- Optimizing an existing Google Ads campaign to improve ROAS and reduce CPA, while maintaining or increasing revenue
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance across multiple verticals
ASSUMPTION: The sample projects provided are illustrative of the types of initiatives and responsibilities that a Senior Performance Marketing Manager at Launch Potato might undertake, demonstrating the breadth and depth of the role's requirements.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Media department, and how this role fits into the broader organization?
- How does Launch Potato support the professional development and growth of its employees, particularly in the Paid Media team?
- What are the most significant challenges facing the Paid Media team currently, and how can this role contribute to addressing them?
- How does Launch Potato measure and evaluate the performance of its Paid Media team and individual contributors, and what are the key metrics and KPIs for this role?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: The interview questions provided are designed to assess the candidate's fit with Launch Potato's culture and values, as well as their understanding of the role's requirements and the company's broader goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads campaign management, optimization, and data analysis
- Prepare for the technical assessment or case study by brushing up on your Google Ads campaign management skills and reviewing recent industry trends and best practices
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
