📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Columbus, OH (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on driving performance and growth through strategic Google Ads management.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of technical expertise, requiring a deep understanding of the Google Ads ecosystem and the ability to optimize complex campaign structures independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Familiarity with demand gen and YouTube campaigns
ASSUMPTION: Candidates should have a proven track record in Google Ads campaign management, with a strong analytical background and excellent communication skills.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Future increases will be based on company and personal performance, not annual cost of living adjustments.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato is a fast-growing, performance-driven company with a diverse, energetic culture and high-performing, entrepreneurial team.
📊 Role Analysis
Career Level: Senior-level role with significant autonomy and responsibility
Reporting Structure: This role reports directly to the Head of Paid Media or a similar senior position
Work Arrangement: Remote, with the option to work on-site in Delray Beach, Florida
Growth Opportunities:
- Potential to expand the role's scope and impact as the company grows
- Opportunities to mentor junior team members and contribute to team development
- Possibility to take on additional responsibilities or lead special projects
ASSUMPTION: This role offers significant growth potential as Launch Potato continues to expand its paid media portfolio and enter new markets.
🌍 Location & Work Environment
Office Type: Remote, with an option to work on-site in Delray Beach, Florida
Office Location(s): Delray Beach, Florida
Geographic Context:
- Columbus, Ohio, is a mid-sized city with a growing tech industry and a relatively low cost of living compared to other major metropolitan areas
- The remote work arrangement allows for flexibility and a better work-life balance
- Launch Potato's international team fosters a diverse and inclusive work environment
Work Schedule: Full-time (40 hours per week), with flexible hours and a results-driven culture
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance, while the international team fosters a diverse and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate Google Ads management skills
- Final on-site or virtual interview with senior leadership to discuss the role and company fit
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical problem-solving and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant Google Ads campaign management experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for the technical assessment or case study by brushing up on your Google Ads knowledge and practicing data analysis
- Research Launch Potato's company culture and values to demonstrate your fit during the interview
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, trend identification, creative asset management, reporting, problem-solving, organizational skills, growth mindset
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on Google Ads campaign management skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis and visualization
- Microsoft Excel for data manipulation and reporting
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The primary tools for this role are the Google Ads platform and data analysis software, with additional project management tools to facilitate collaboration and organization.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Entrepreneurial
- Diverse and inclusive
- Collaborative
- Adaptable
Work Style:
- Results-driven and autonomous
- Fast-paced and dynamic
- Collaborative and cross-functional
- Test-and-learn environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working autonomously and managing multiple campaigns simultaneously?
- Do you enjoy collaborating with cross-functional teams and contributing to a diverse, inclusive culture?
ASSUMPTION: Launch Potato values a performance-driven, entrepreneurial work style, with a focus on collaboration, adaptability, and a test-and-learn environment.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting KPIs independently can be challenging and stressful at times
- Keeping up with the fast-paced, dynamic nature of the digital advertising industry can require continuous learning and adaptation
- Balancing multiple campaigns and shifting priorities may demand strong organizational skills and time management
- Working remotely may present challenges in maintaining work-life balance and staying connected with the team
ASSUMPTION: This role presents unique challenges, including managing large-scale budgets, keeping up with industry trends, balancing multiple campaigns, and maintaining work-life balance in a remote work environment.
📈 Similar Roles Comparison
- This role differs from other Google Ads campaign management positions in its focus on driving growth and profitability for a portfolio of brands and technologies, rather than a single brand or product
- Compared to other performance marketing roles, this position requires a higher level of autonomy and ownership, with a broader scope of responsibilities
- Career progression may involve taking on additional responsibilities, leading special projects, or mentoring junior team members, rather than moving into a more senior management role
ASSUMPTION: This role is unique in its focus on driving growth and profitability for a portfolio of brands and technologies, with a higher level of autonomy and ownership compared to other performance marketing positions.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new vertical, including keyword research, targeting, bidding, and creative development
- Optimizing an underperforming campaign to improve CTR, reduce CPA, and increase ROAS through data-driven optimizations and creative experimentation
- Collaborating with cross-functional teams to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing for multiple campaigns
ASSUMPTION: Sample projects for this role involve strategic Google Ads campaign management, data-driven optimizations, and cross-functional collaboration to drive performance and growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader organization?
- What are the most significant challenges facing the paid media portfolio, and how can this role address them?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato foster a diverse, inclusive work environment, and what initiatives are in place to promote equity and belonging?
ASSUMPTION: Key interview questions should focus on team structure, role challenges, professional development, priorities, and company culture to ensure a strong fit with Launch Potato's values and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant Google Ads campaign management experience and skills
- Prepare for the technical assessment or case study by brushing up on your Google Ads knowledge and practicing data analysis
- Research Launch Potato's company culture and values to demonstrate your fit during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
