📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Saint Louis, MO (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to drive performance and growth across various Google Ads campaigns.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a strong understanding of Google Ads and a data-driven approach to campaign management and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates with a proven track record in Google Ads campaign management and a strong analytical background are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time, with flexible hours as needed to manage campaign performance
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. Actual compensation may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
Company Size: 51-200 employees. As a mid-sized company, Launch Potato offers a dynamic work environment with opportunities for growth and impact.
Founded: 2014. Launch Potato has been connecting customers with new products and services for over a decade.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato helps customers discover new products and services that make their lives better
- Headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence contribute to a unique and innovative work environment.
📊 Role Analysis
Career Level: Senior-level role with significant autonomy and responsibility for driving campaign performance and growth
Reporting Structure: This role reports directly to the Head of Paid Media and collaborates closely with cross-functional teams, including business leads, account managers, and the yield team
Work Arrangement: Remote, with the option to work on-site in Delray Beach, Florida
Growth Opportunities:
- Potential to expand the scope of responsibilities as the company grows
- Opportunities to mentor junior team members and contribute to the development of internal processes and best practices
- Possibility to take on additional leadership responsibilities as the team expands
ASSUMPTION: This role offers significant growth potential as Launch Potato continues to expand its paid media portfolio and enter new markets.
🌍 Location & Work Environment
Office Type: Launch Potato's headquarters is located in vibrant downtown Delray Beach, Florida, with remote work options available
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a coastal city in Palm Beach County, Florida, with a population of approximately 68,000
- Known for its vibrant arts scene, beautiful beaches, and diverse dining options
- Offers a subtropical climate with mild winters and hot, humid summers
Work Schedule: Full-time, with flexible hours as needed to manage campaign performance
ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while the on-site option provides opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the Head of Paid Media and relevant team members
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical problem-solving abilities
- Collaboration and communication skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant Google Ads campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Launch Potato's business and how your skills and experience align with the role's requirements
- Prepare for the technical assessment or case study by brushing up on your Google Ads skills and reviewing recent campaign performance data
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, reporting, creative experimentation, trend identification, competitive research, problem-solving, organizational skills, growth mindset
ASSUMPTION: Launch Potato's application process is designed to assess candidates' technical skills, analytical problem-solving abilities, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis and visualization
- Microsoft Excel for data manipulation and reporting
- Project management tools (e.g., Asana, Trello, or JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: Familiarity with the Google Ads platform and relevant data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and cross-functional teamwork
- Innovation and creativity
- Customer-centric approach
Work Style:
- Fast-paced and dynamic work environment
- High degree of autonomy and responsibility
- Strong emphasis on performance and results
- Opportunities for growth and professional development
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working independently and managing multiple campaigns simultaneously?
- Do you have a proven track record of driving performance and growth in Google Ads campaigns?
- Are you a strong communicator and collaborator, able to work effectively with cross-functional teams?
ASSUMPTION: Candidates who are highly motivated, data-driven, and results-oriented are likely to be a strong fit for Launch Potato's culture and work environment.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting aggressive ROAS and revenue KPIs
- Keeping up with the latest trends and best practices in Google Ads and the broader digital marketing landscape
- Balancing the need for data-driven decision making with the ability to act quickly and decisively in a fast-paced environment
- Collaborating effectively with cross-functional teams, including business leads, account managers, and the yield team
ASSUMPTION: These challenges require a strong combination of analytical problem-solving skills, strategic thinking, and effective communication and collaboration abilities.
📈 Similar Roles Comparison
- This role differs from other performance marketing manager positions in its focus on Google Ads campaign management and optimization, with a strong emphasis on data-driven decision making and continuous learning and improvement
- As a mid-sized company, Launch Potato offers a more dynamic and entrepreneurial work environment compared to larger enterprises, with greater opportunities for growth and impact
- Career progression in this role may include taking on additional leadership responsibilities as the team expands or exploring opportunities in related fields, such as digital marketing strategy or technology development
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong focus on driving performance and growth in Google Ads campaigns.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, including targeting, bidding, and creative experimentation
- Optimizing an underperforming Google Ads campaign to improve CTR, reduce CPA, and increase ROAS, with a focus on data-driven decision making and continuous testing and iteration
- Conducting competitive research and intelligence to identify new growth opportunities and optimize campaign performance in a rapidly evolving market landscape
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a strong combination of analytical problem-solving skills, creative thinking, and effective communication and collaboration abilities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Google Ads campaigns for the brands I'll be working on, and how can I help address them?
- How does the Paid Media team collaborate with other departments, such as business leads, account managers, and the yield team, to drive campaign performance and growth?
- What opportunities are there for professional development and growth within the Paid Media team and Launch Potato more broadly?
- How does Launch Potato approach testing and experimentation in Google Ads campaigns, and what resources are available to support this process?
- What is the company's long-term vision for the Paid Media team and the role of Google Ads in driving growth and profitability?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture and work environment, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant Google Ads campaign management experience and achievements
- Write a cover letter that demonstrates your understanding of Launch Potato's business and how your skills and experience align with the role's requirements
- Prepare for the technical assessment or case study by brushing up on your Google Ads skills and reviewing recent campaign performance data
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
