📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Houston, TX (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns
- Collaborating cross-functionally with internal stakeholders
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs
- Strong analytical skills and data-driven decision making
ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on driving performance and growth across multiple channels and verticals.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of responsibility and requires strong organizational skills to manage multiple campaigns and shifting priorities within fast-paced deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven expertise in Google Ads campaign management (Search, Display, Demand Gen, Performance Max, YouTube)
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with additional marketing channels (e.g., social media, email, SEO)
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record of driving results through data-driven decision making and a strong understanding of Google Ads campaign management.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Salary range is based on market rates for the nearest major metro and may vary based on Launch Potato’s Levels Framework. Benefits are competitive and may include health insurance, retirement plans, and other perks.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 51-200 employees (privately held)
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, they connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- Launch Potato’s brands and technologies help customers discover new products and services that make their lives better
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: Launch Potato
ASSUMPTION: Launch Potato is a growing digital media company with a diverse range of specialties and a focus on connecting advertisers to customers throughout the consumer journey.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy
Reporting Structure: This role reports directly to the Head of Paid Media and collaborates with cross-functional teams, including business leads, account managers, and the yield team
Work Arrangement: Remote, with flexibility for on-site work as needed
Growth Opportunities:
- Potential to expand responsibilities and lead a team as the company grows
- Opportunities to work on diverse campaigns across multiple channels and verticals
- Chance to develop expertise in Google Ads strategy and campaign management
ASSUMPTION: This role offers significant growth potential as Launch Potato continues to expand its paid media portfolio and connect with customers across various channels and verticals.
🌍 Location & Work Environment
Office Type: Remote, with the option for on-site work at the company headquarters in Delray Beach, Florida
Office Location(s): Houston, TX (remote); Delray Beach, Florida (headquarters)
Geographic Context:
- Houston, TX: The fourth most populous city in the United States, with a diverse economy and a strong job market
- Delray Beach, FL: A vibrant coastal city with a growing tech industry and a high quality of life
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and potential for overtime during peak periods
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations, while the headquarters in Delray Beach, Florida, provides a vibrant and collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Head of Paid Media to discuss the role, responsibilities, and expectations
- Skills assessment or case study to evaluate problem-solving and analytical skills
- Final interview with key stakeholders to discuss fit and next steps
Key Assessment Areas:
- Google Ads campaign management expertise
- Analytical and problem-solving skills
- Collaboration and communication skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, trend identification, competitive research, problem-solving, organizational skills, growth mindset
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' technical skills, analytical problem-solving, and cultural fit.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis and visualization
- Microsoft Excel (Pivot Tables, Vlookups)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: This role requires proficiency in the Google Ads platform and familiarity with data analysis tools such as Looker or Tableau. Candidates should also be comfortable using project management tools to collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Inclusive
- Adaptable
- Growth-oriented
Work Style:
- Fast-paced and dynamic
- Data-driven and results-focused
- Collaborative and cross-functional
- Test-and-learn environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with ever-evolving business priorities?
- Are you comfortable operating in a highly visible, performance-driven environment?
- Do you have a growth mindset and proactively pursue performance improvements?
- Are you able to collaborate effectively with cross-functional teams and influence stakeholders?
ASSUMPTION: Launch Potato values a performance-driven, collaborative, and inclusive work environment. Candidates should assess their fit with these values and work style considerations before applying.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities within fast-paced deadlines
- Operating in a highly visible, performance-driven environment
- Keeping up with platform and industry trends in a rapidly evolving field
- Collaborating effectively with cross-functional teams and influencing stakeholders
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong organizational skills, adaptability, and a growth mindset to succeed.
📈 Similar Roles Comparison
- Unlike other performance marketing roles, this position focuses exclusively on Google Ads campaigns and requires deep expertise in the platform
- Compared to other senior-level marketing roles, this position offers significant autonomy and responsibility for driving growth and profitability across multiple channels and verticals
- Career path for this role may include expanding responsibilities, leading a team, or moving into a more strategic or management-focused position within the company
ASSUMPTION: This role is unique in its focus on Google Ads campaign management and offers significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
- Optimizing an existing Google Ads campaign to improve CTR, reduce CPA, and increase ROAS
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance
ASSUMPTION: Sample projects for this role may involve developing and executing campaign strategies, optimizing campaign performance, and conducting competitive research to drive growth and profitability.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader organization?
- What are the most significant challenges facing the company's paid media portfolio, and how can this role address them?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Launch Potato foster a collaborative and inclusive work environment?
ASSUMPTION: Interview questions should focus on understanding the role's context within the organization, the company's priorities and challenges, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads campaign management, analytical problem-solving, and collaboration
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
