📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Buenos Aires, Argentina (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Becoming the internal subject matter expert on Google Ads strategy
ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and growth.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a high degree of autonomy and the ability to work independently to optimize campaign performance and drive growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in Spanish
ASSUMPTION: Fluency in Spanish may be beneficial for this remote role, as Argentina is a Spanish-speaking country.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Senior Performance Marketing Manager with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Unlimited PTO
- Flexible work schedule
Working Hours: Full-time (40 hours/week), with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence may offer unique cultural insights and opportunities for global collaboration.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Paid Media
Work Arrangement: Remote, with occasional travel to company events and meetings
Growth Opportunities:
- Potential to lead a team of junior performance marketing managers
- Opportunities to expand into new markets and verticals
- Career progression into a Director or VP role within the Paid Media department
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead teams and expand into new areas.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel)
Office Location(s): Buenos Aires, Argentina (remote)
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Argentina is in the Eastern Time Zone (UTC-3), which may require some flexibility in working hours for candidates in other time zones
Work Schedule: Full-time (40 hours/week), with flexible scheduling
ASSUMPTION: The remote work arrangement may offer candidates the opportunity to work from home or a co-working space, with occasional travel to company events and meetings.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the Head of Paid Media
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Google Ads campaign management experience
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight your experience with Google Ads campaign management and optimization
- Include specific examples of data-driven decisions that improved campaign performance
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, organizational skills, problem-solving, growth mindset, adaptability, competitive research, subject matter expertise
ASSUMPTION: Applicants should focus on demonstrating their expertise in Google Ads campaign management and optimization, as well as their ability to work independently and collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Excel (Pivot Tables, Vlookups)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: Familiarity with the Google Ads platform and relevant data analysis tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Transparency and open communication
- Innovation and creativity
Work Style:
- Fast-paced and dynamic environment
- High degree of autonomy and independence
- Collaborative and cross-functional teamwork
- Results-driven and performance-focused
Self-Assessment Questions:
- Do you have a proven track record of managing large-scale Google Ads campaigns and meeting ROAS and revenue KPIs independently?
- Are you comfortable working remotely and collaborating with a diverse, international team?
- Do you thrive in a fast-paced, dynamic environment and enjoy working independently to optimize campaign performance?
ASSUMPTION: Candidates should assess their fit with Launch Potato's values and work style, as well as their ability to work effectively in a remote, international team.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting aggressive ROAS and revenue KPIs
- Working independently and remotely, with occasional travel to company events and meetings
- Keeping up with the latest trends and best practices in Google Ads campaign management and optimization
- Collaborating effectively with a diverse, international team across multiple time zones
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to work effectively in a remote, international team.
📈 Similar Roles Comparison
- This role is similar to a Senior SEM Manager or Senior PPC Manager, with a focus on Google Ads campaign management and optimization
- Unlike other roles, this position requires a high degree of autonomy and independence, with a strong focus on driving growth and profitability for Launch Potato's paid media portfolio
- Career progression may include leading a team of junior performance marketing managers or expanding into new markets and verticals
ASSUMPTION: This role offers significant growth potential and unique opportunities for candidates with a strong background in Google Ads campaign management and optimization.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new vertical or market
- Optimizing an underperforming campaign to improve CTR, reduce CPA, and increase ROAS
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic Google Ads campaigns, optimize performance, and identify new growth opportunities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader Paid Media department and company strategy?
- What are the most significant challenges facing the Paid Media team, and how can this role help address them?
- What opportunities are there for growth and professional development within this role and the company?
- How does Launch Potato support work-life balance for remote employees?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their long-term career growth potential.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences with Google Ads campaign management and optimization
- Prepare examples of data-driven decisions that improved campaign performance and drove growth
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
