📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: San Antonio, TX (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
ASSUMPTION: This role requires a high level of autonomy and strong analytical skills to manage complex campaigns and shifting priorities.
📋 Key Responsibilities
✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a deep understanding of the Google Ads ecosystem and the ability to optimize complex campaign structures independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Ads scripts or automated bidding strategies
- Familiarity with Google Analytics and data visualization tools
ASSUMPTION: Candidates with experience in performance marketing and a strong understanding of the Google Ads ecosystem will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Salary range is based on market rates for the nearest major metro and Launch Potato’s Levels Framework, which considers factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- Launch Potato’s brands and technologies help customers discover new products and services that make their lives better
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's unique international team and diverse, energetic culture contribute to its success in the advertising services industry.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Paid Media
Work Arrangement: Remote, with the option to work on-site in Delray Beach, Florida
Growth Opportunities:
- Potential to expand responsibilities and manage a team as the company grows
- Opportunities to work on diverse campaigns across multiple verticals
- Chance to develop skills in data analysis, campaign optimization, and cross-functional collaboration
ASSUMPTION: This role offers significant growth potential for the right candidate, as Launch Potato is a high-growth company with a diverse portfolio of brands and technologies.
🌍 Location & Work Environment
Office Type: Remote-friendly with an on-site option in Delray Beach, Florida
Office Location(s): San Antonio, TX (remote); Delray Beach, Florida (on-site option)
Geographic Context:
- San Antonio, TX: A vibrant city with a growing tech industry and a cost of living lower than the national average
- Delray Beach, FL: A coastal city with a thriving arts and culture scene, offering a tropical climate and beach access
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The remote-friendly work environment at Launch Potato allows for a better work-life balance and the opportunity to live in various locations while still working for a dynamic, growing company.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the Head of Paid Media and/or other team members
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical problem-solving and data-driven decision-making
- Communication and collaboration skills
- Adaptability and growth mindset
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Tailor your resume to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, reporting, competitive research, organizational skills, growth mindset
ASSUMPTION: Launch Potato's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data visualization and analysis
- Excel (Pivot Tables, Vlookups)
- Google Analytics
- Competitive research and intelligence tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in the performance marketing field.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Customer focus
Work Style:
- Fast-paced and dynamic
- Results-oriented and performance-driven
- Collaborative and cross-functional
- Test-and-learn environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working remotely and managing your own time effectively?
- Do you have strong analytical skills and a data-driven approach to decision-making?
- Are you a strong communicator and collaborator, able to work effectively with cross-functional teams?
ASSUMPTION: Launch Potato values candidates who are data-driven, collaborative, and comfortable working in a fast-paced, performance-driven environment with a strong focus on results and continuous improvement.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting KPIs independently can be challenging and stressful at times
- Working remotely requires strong self-motivation, time management, and communication skills
- Keeping up with platform updates and industry trends can be demanding
- Collaborating with cross-functional teams and managing shifting priorities can be challenging
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a growth mindset focused on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior PPC Manager or Senior SEM Manager, but with a focus on Google Ads and a broader portfolio of brands and technologies
- Compared to other performance marketing roles, this position offers a unique opportunity to work with a diverse portfolio of brands and technologies in a fast-growing, dynamic company
- Career progression in this role could lead to management or leadership positions within the Paid Media team or other departments within Launch Potato
ASSUMPTION: This role offers a unique opportunity to work with a diverse portfolio of brands and technologies in a fast-growing, dynamic company, with potential for career progression and growth.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new product launch
- Optimizing an existing campaign to improve ROAS and reduce CPA, with a focus on creative experimentation and targeting
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Senior Performance Marketing Manager, Google might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign life cycle for a Google Ads campaign at Launch Potato?
- How does the Paid Media team collaborate with other departments, such as Business Leads and the Yield Team?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities of the Senior Performance Marketing Manager, Google role at Launch Potato.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in Google Ads campaign management, budget management, and data analysis
- Prepare a cover letter that demonstrates your understanding of the role and your fit for Launch Potato's company culture
- If applicable, provide examples of your past work or projects that showcase your skills and achievements in performance marketing
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
