📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Chicago, IL (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Continuously monitoring campaign health and performing routine optimizations
ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on data-driven decision making and continuous learning.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends and provide performance updates
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of responsibility and requires strong organizational skills to manage multiple campaigns and shifting priorities within fast-paced deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a similar role or industry, as well as those with a proven track record of driving results through data-driven decision making, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees (Small to Medium-sized company)
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse and international team fosters a unique and dynamic work environment, with a strong focus on collaboration and innovation.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy
Reporting Structure: This role reports directly to the Head of Paid Media and works closely with business leads, account managers, and the yield team
Work Arrangement: Remote (100%) with flexible scheduling
Growth Opportunities:
- Potential to expand the scope of responsibilities and take on additional team members
- Opportunities to work on diverse campaigns across multiple verticals
- Chance to grow with the company and take on more senior roles as the team expands
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Chicago, IL (remote)
Geographic Context:
- Chicago, IL is a major metropolitan area with a diverse and vibrant culture
- The remote work arrangement allows for flexibility and work-life balance
- The central time zone may require some overlap with East Coast hours for effective collaboration
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote work arrangement provides candidates with the opportunity to work from anywhere, with the expectation of regular availability during core business hours.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate analytical and problem-solving skills
- Final interview with the Head of Paid Media and/or other senior team members to discuss the role and company fit
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Include specific examples of data-driven decision making and campaign optimizations
- Tailor your resume and cover letter to emphasize your fit with Launch Potato's company culture and values
ATS Keywords: Google Ads, Campaign Management, Budget Management, Analytical Skills, Ad Copywriting, Creative Development, Collaboration, Communication, Performance Optimization, Data Analysis, Trend Identification, Competitive Research, Organizational Skills, Problem-Solving, Growth Mindset, Adaptability
ASSUMPTION: The interview process at Launch Potato is designed to assess both technical skills and cultural fit, with a strong emphasis on data-driven decision making and continuous learning.
🛠️ Tools & Technologies
- Google Ads platform
- Looker, Tableau, or equivalent data visualization tools
- Microsoft Excel (Pivot Tables, Vlookups)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be proficient in using the Google Ads platform and have experience with data visualization tools and Microsoft Excel.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Adaptability and innovation
- Results-oriented and performance-focused
Work Style:
- Highly autonomous and self-directed
- Strong focus on data-driven decision making and continuous learning
- Collaborative and team-oriented, with a focus on cross-functional communication
- Adaptable and able to thrive in a dynamic, test-and-learn environment
Self-Assessment Questions:
- Do you have a proven track record of driving results through data-driven decision making?
- Are you comfortable working autonomously and managing multiple campaigns simultaneously?
- Do you thrive in a dynamic, test-and-learn environment and enjoy collaborating with cross-functional teams?
ASSUMPTION: Candidates who are highly autonomous, data-driven, and collaborative will be a strong fit for Launch Potato's culture and work environment.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently may require long hours and close monitoring of campaign performance
- Working remotely may present challenges in maintaining work-life balance and staying connected with the team
- Keeping up with the latest trends and best practices in Google Ads campaign management may require continuous learning and adaptation
- Collaborating effectively with cross-functional teams may require strong communication and project management skills
ASSUMPTION: These challenges can be mitigated by strong organizational skills, effective time management, and a proactive approach to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Media Manager or Senior SEM Manager, with a focus on Google Ads campaign management and optimization
- Unlike some similar roles, this position requires a high degree of autonomy and independence in managing campaign performance and meeting KPIs
- Career progression in this role may lead to more senior positions in paid media management or digital marketing strategy
ASSUMPTION: Candidates with experience in similar roles or a strong background in Google Ads campaign management will be well-positioned to succeed in this role.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
- Optimizing an existing Google Ads campaign to improve CTR, reduce CPA, and increase ROAS by 20% within three months
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance
ASSUMPTION: These sample projects illustrate the data-driven, strategic, and results-oriented approach required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process and how it aligns with Launch Potato's goals and KPIs?
- How does the yield team support the Paid Media team, and what are the key areas of collaboration?
- What are the most significant challenges facing the Paid Media team currently, and how can this role help address them?
- How does Launch Potato support the professional development and growth of its employees, particularly in the Paid Media team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to assess the role's responsibilities, team dynamics, and growth opportunities, as well as the company's commitment to employee development and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads campaign management and optimization
- Prepare examples of data-driven decision making and campaign optimizations to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
