📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Launch Potato
🔹 Location: Kansas City, MO (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Proactively pursuing performance improvements and staying ahead of platform and industry trends
ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of complexity, requiring strong analytical skills and the ability to manage multiple campaigns and shifting priorities within fast-paced deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Deep knowledge of Google Ads ecosystem and ability to optimize complex campaign structures independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience with Performance Max campaigns and fluency in additional languages would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market rates for the nearest major metro and Launch Potato’s Levels Framework. Actual compensation may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
Company Size: 51-200 employees. As a mid-sized company, Launch Potato offers a balance between the agility of a startup and the resources of a larger organization.
Founded: 2014. Launch Potato was founded in Delray Beach, Florida, and has since expanded to multiple locations worldwide.
Company Description:
- As The Discovery and Conversion Company, Launch Potato's brands and technologies help customers discover new products and services that make their lives better.
- Launch Potato is a performance-driven company, focusing on growth and profitability through data-driven decision making and continuous optimization.
- The company values diversity, equity, and inclusion, fostering a culture that encourages collaboration and innovation.
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse range of specialties reflects its commitment to connecting advertisers to customers across various touchpoints in the consumer journey.
📊 Role Analysis
Career Level: Senior. This role is suited for experienced marketing professionals looking to take on a leadership position within a growing company.
Reporting Structure: The Senior Performance Marketing Manager will report directly to the Head of Paid Media and collaborate closely with cross-functional teams, including business leads, account managers, and the yield team.
Work Arrangement: Remote, with the option to work on-site or in a hybrid arrangement as needed.
Growth Opportunities:
- As Launch Potato continues to grow, there may be opportunities for the Senior Performance Marketing Manager to take on additional responsibilities or move into a leadership role within the Paid Media team or the broader organization.
- The company's focus on data-driven decision making and continuous optimization provides ample opportunities for professional development and growth.
- Launch Potato's diverse range of specialties and global presence offers the potential for career progression across various marketing disciplines and geographic locations.
ASSUMPTION: While not explicitly stated, growth opportunities within Launch Potato may include promotions, expanded responsibilities, or transitions into new roles as the company continues to evolve.
🌍 Location & Work Environment
Office Type: Launch Potato has multiple offices worldwide, with the option for remote work or a hybrid arrangement.
Office Location(s): Kansas City, MO (remote), Delray Beach, FL (headquarters), and other global locations
Geographic Context:
- Kansas City, MO: A vibrant, midwestern city with a growing tech industry and a relatively low cost of living compared to other major metropolitan areas.
- Delray Beach, FL: A coastal city in South Florida with a thriving arts and culture scene, offering a warm climate and beach access.
- Global locations: Launch Potato's international presence provides opportunities for collaboration and growth across various time zones and cultural contexts.
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate remote work and collaboration across time zones.
ASSUMPTION: Launch Potato's global presence and remote work options provide opportunities for candidates to work in a diverse and dynamic environment, fostering cross-cultural collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study
- Interview with the Head of Paid Media
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical problem-solving and data-driven decision making
- Collaboration and communication skills
- Growth mindset and adaptability
- Alignment with Launch Potato's company values and culture
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management, with a focus on driving growth and profitability.
- Tailor your resume and cover letter to emphasize your analytical skills, data-driven approach, and ability to collaborate effectively with cross-functional teams.
- Prepare for the technical assessment or case study by brushing up on your Google Ads knowledge and practicing data analysis and optimization strategies.
- Research Launch Potato's company values and culture to demonstrate your fit within the organization and your enthusiasm for the role.
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, creative experimentation, trend identification, competitive research, organizational skills, problem-solving, growth mindset
ASSUMPTION: Launch Potato's application process is designed to assess candidates' technical skills, analytical problem-solving abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau (for data visualization and analysis)
- Excel (for data manipulation and reporting)
- Project management tools (e.g., Asana, Trello, or JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: While not explicitly stated, the tools and technologies listed are commonly used in performance marketing roles and are likely to be relevant for this position.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous optimization and improvement
- Collaboration and innovation
- Diversity, equity, and inclusion
- Performance-driven culture
Work Style:
- Highly autonomous and self-directed
- Results-oriented and focused on driving growth and profitability
- Collaborative and team-focused, with a strong emphasis on cross-functional communication and coordination
- Adaptable and responsive to changing business priorities and market trends
Self-Assessment Questions:
- How do you approach data-driven decision making, and can you provide an example of a time when you used data to drive campaign performance?
- How do you ensure effective communication and collaboration with cross-functional teams, particularly when working remotely?
- How do you stay up-to-date with industry trends and platform updates, and how do you incorporate this knowledge into your campaign strategies?
ASSUMPTION: Launch Potato's company values and work style emphasize data-driven decision making, continuous optimization, and a strong focus on collaboration and innovation. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a performance-driven, results-oriented environment.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting KPIs independently may require a high degree of self-discipline and time management skills.
- Working remotely may present unique challenges, such as maintaining productivity and work-life balance.
- Keeping up with industry trends and platform updates may require continuous learning and adaptation.
- Collaborating effectively with cross-functional teams across multiple time zones may necessitate strong communication and coordination skills.
ASSUMPTION: While Launch Potato offers a remote work option and a flexible work schedule, candidates should be prepared to manage their time effectively and maintain a high level of productivity in a virtual environment.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position places a strong emphasis on data-driven decision making, continuous optimization, and autonomous campaign management.
- As a mid-sized company, Launch Potato offers a balance between the agility of a startup and the resources of a larger organization, providing opportunities for growth and career progression.
- Compared to other roles within the advertising services industry, this position requires a high degree of technical expertise in Google Ads campaign management and a strong focus on driving growth and profitability.
ASSUMPTION: Launch Potato's Senior Performance Marketing Manager role is well-suited for experienced marketing professionals looking to take on a leadership position within a growing, data-driven organization.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, including targeting, bidding, and creative experimentation to drive awareness and consideration.
- Optimizing an existing Google Ads campaign to improve CTR, reduce CPA, and increase ROAS, with a focus on data-driven decision making and continuous optimization.
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance across multiple verticals and channels.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute comprehensive Google Ads campaign strategies, optimize campaign performance, and identify new growth opportunities through data-driven decision making and continuous optimization.
❓ Key Questions to Ask During Interview
- How does Launch Potato support the professional development and growth of its employees, particularly within the Paid Media team?
- Can you describe the team structure and dynamics within the Paid Media team, and how does this role fit into the broader organization?
- How does Launch Potato foster a culture of collaboration and innovation, particularly in a remote work environment?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured during this onboarding period?
- How does Launch Potato approach work-life balance, particularly for remote employees?
ASSUMPTION: These key questions are designed to help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in Google Ads campaign management, with a focus on driving growth and profitability.
- Prepare for the technical assessment or case study by brushing up on your Google Ads knowledge and practicing data analysis and optimization strategies.
- Research Launch Potato's company values and culture to demonstrate your fit within the organization and your enthusiasm for the role.
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
