📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Medellín, Antioquia, Colombia
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-level (5-10 years)
🔹 Remote Status: Remote (Medellín, Colombia)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Staying ahead of platform and industry trends to proactively pursue performance improvements
ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and growth.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a proactive approach to campaign management, with a focus on continuous improvement and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns, with experience across multiple campaign types beyond Search
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in Spanish
ASSUMPTION: Candidates should have a proven track record in Google Ads campaign management and a strong analytical background to excel in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on experience and market rates for mid-level marketing roles in Colombia)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely from Medellín, Colombia
ASSUMPTION: Salary range is estimated based on market rates for mid-level marketing roles in Colombia, with consideration for the candidate's experience and performance in the role.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato operates in the advertising services industry, connecting advertisers to customers throughout the consumer journey, from awareness to consideration to purchase.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Launch Potato was founded in 2014, with a focus on digital media and advertising technologies.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence provide unique opportunities for collaboration and growth.
📊 Role Analysis
Career Level: This role is at the mid-level (5-10 years) experience range, with opportunities for growth and advancement within the company.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Head of Paid Media and works closely with cross-functional teams, including business leads, account managers, and the yield team.
Work Arrangement: This role offers flexible work hours and the option to work remotely from Medellín, Colombia, with occasional on-site collaboration with the team in Delray Beach, Florida.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the Paid Media team
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to work with a diverse, international team and gain global marketing experience
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Launch Potato has a unique international team with a headquarters in Delray Beach, Florida, and remote team members across over a dozen countries, including Medellín, Colombia.
Office Location(s): Medellín, Antioquia, Colombia (remote)
Geographic Context:
- Medellín is the second-largest city in Colombia, with a vibrant culture and a growing tech industry
- The city offers a high quality of life, with a moderate cost of living compared to other major cities in the region
- Medellín has a tropical climate, with warm temperatures year-round and a short rainy season
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely from Medellín, Colombia
ASSUMPTION: Working remotely from Medellín, Colombia, offers a unique blend of professional opportunities and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the Head of Paid Media
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Google Ads campaign management expertise
- Analytical skills and data-driven decision making
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Demonstrate strong analytical skills and data-driven decision-making abilities
- Showcase exceptional communication and collaboration skills
- Tailor your resume and cover letter to emphasize your fit with Launch Potato's company culture and values
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, collaboration, communication, performance optimization, creative asset development, data analysis, reporting, trend identification, competitive research, problem-solving, organizational skills, growth mindset
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates' expertise in Google Ads campaign management and analytical skills.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis and visualization
- Excel (Pivot Tables, Vlookups)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: Candidates should be proficient in using the Google Ads platform and have experience with data analysis tools like Looker or Tableau.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Customer focus
Work Style:
- Fast-paced and dynamic environment
- Test-and-learn approach to campaign management
- Cross-functional collaboration and communication
- Focus on performance and results
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in Google Ads campaign management?
- Can you provide an example of a time when you identified a trend or opportunity in campaign data and capitalized on it to drive performance?
- How do you approach working with cross-functional teams to maximize campaign outcomes?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Launch Potato's values and work style, with a focus on data-driven decision making, collaboration, and continuous learning.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting KPIs independently may require long hours and close monitoring of campaign performance
- Working remotely may present communication and collaboration challenges, requiring strong self-motivation and time management skills
- Keeping up with the fast-paced and dynamic nature of the digital advertising industry may require continuous learning and adaptation
- Cultural differences and time zone differences may present challenges when working with a diverse, international team
ASSUMPTION: Candidates should be prepared to manage the challenges associated with working remotely, managing large-scale budgets, and keeping up with the fast-paced digital advertising industry.
📈 Similar Roles Comparison
- This role is similar to other Senior Performance Marketing Manager positions, but may offer more responsibility and autonomy in campaign management and optimization
- Compared to other mid-level marketing roles, this position may require more advanced analytical skills and a deeper understanding of the Google Ads platform
- Career progression in this role may involve taking on additional responsibilities, such as managing a team or expanding into new channels or verticals
ASSUMPTION: Candidates should compare this role to other Senior Performance Marketing Manager positions and consider the unique opportunities and challenges it offers.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new vertical or product launch
- Optimizing an underperforming campaign to improve CTR, reduce CPA, and increase ROAS by 20% within a quarter
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance
ASSUMPTION: Candidates should be prepared to provide examples of their experience in developing and executing Google Ads campaign strategies, optimizing campaign performance, and conducting competitive research and analysis.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Paid Media team currently, and how can this role help address them?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato approach collaboration and communication with remote team members?
- What are the most rewarding aspects of working at Launch Potato, according to current employees?
ASSUMPTION: Candidates should ask thoughtful, insightful questions to demonstrate their interest in the role and their fit with the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Launch Potato's company culture, values, and recent campaigns
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
