📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Lima, Peru (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Staying ahead of platform and industry trends to proactively pursue performance improvements
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to drive campaign performance and contribute to the company's growth.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of responsibility and requires strong analytical and problem-solving skills to optimize campaign performance and drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Ads campaign types beyond Search, such as Display, Demand Gen, Performance Max, and YouTube
- Familiarity with data visualization tools and creating insightful reports
- Knowledge of SQL or other programming languages for data analysis
ASSUMPTION: Candidates with a proven track record in Google Ads campaign management and a strong analytical background are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for a Senior Performance Marketing Manager role)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, remote work with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Performance Marketing Manager role with 5-10 years of experience. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence contribute to a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy
Reporting Structure: This role reports directly to the Head of Paid Media and may have supervisory responsibilities for junior team members
Work Arrangement: Remote work with flexible hours, allowing for a healthy work-life balance
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the Paid Media team
- Opportunities to collaborate with cross-functional teams and gain exposure to other aspects of the business
- Chance to work on high-impact campaigns and drive significant business growth
ASSUMPTION: This role offers ample opportunities for professional growth and development within a fast-paced and dynamic environment.
🌍 Location & Work Environment
Office Type: Remote work with no physical office location
Office Location(s): Lima, Peru (remote)
Geographic Context:
- Lima, Peru, is the capital and largest city of Peru, with a population of over 10 million people
- The city is known for its vibrant culture, rich history, and diverse cuisine
- Lima offers a mix of urban and natural environments, with beaches, parks, and mountains nearby
Work Schedule: Full-time, remote work with flexible hours, allowing for a healthy work-life balance
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and the ability to work from anywhere with an internet connection.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to assess cultural fit and basic qualifications
- Technical interview with the Paid Media team to discuss Google Ads campaign management experience and analytical skills
- Final interview with the Head of Paid Media and other senior team members to discuss long-term career goals and fit within the team
Key Assessment Areas:
- Google Ads campaign management experience and expertise
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight specific examples of successful Google Ads campaigns you've managed and the results you achieved
- Demonstrate your analytical skills by providing examples of how you've used data to optimize campaign performance
- Tailor your resume and cover letter to emphasize your relevant experience and skills for this role
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, collaboration, communication, performance optimization, creative asset development, data analysis, reporting, trend identification, problem-solving, organizational skills, growth mindset, adaptability
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and long-term potential within the Paid Media team.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data visualization and analysis
- Microsoft Excel for data manipulation and reporting
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The tools and technologies listed are essential for managing Google Ads campaigns and optimizing performance.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Innovation and creativity
- Customer focus
Work Style:
- Results-oriented and proactive
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Adaptable and able to thrive in a dynamic environment
- Comfortable working independently and taking ownership of projects
Self-Assessment Questions:
- Do you have a proven track record of managing large-scale Google Ads campaigns and driving business growth?
- Are you comfortable working independently and taking ownership of projects with minimal supervision?
- Do you thrive in a dynamic, test-and-learn environment with ever-evolving business priorities?
- Are you able to clearly and concisely communicate complex data-driven insights to both technical and non-technical stakeholders?
ASSUMPTION: Candidates who align with Launch Potato's values and work style are more likely to succeed in this role and contribute to the company's continued growth.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting aggressive ROAS and revenue KPIs
- Staying up-to-date with Google Ads platform updates and industry trends
- Collaborating effectively with cross-functional teams and stakeholders
- Balancing multiple campaigns and shifting priorities within fast-paced deadlines
ASSUMPTION: These challenges require strong analytical, organizational, and communication skills to overcome successfully.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Media Manager or Senior SEM Manager position, with a focus on Google Ads campaign management
- Unlike other roles, this position requires a strong focus on data-driven decision making and continuous optimization of campaign performance
- Career progression in this role could lead to a Head of Paid Media or Director of Marketing position, with increased responsibilities and strategic decision-making
ASSUMPTION: This role offers a unique opportunity to drive business growth through data-driven Google Ads campaign management and optimization.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, resulting in a 30% increase in sales within the first three months
- Optimizing an existing Google Ads campaign to reduce CPA by 20% while maintaining or improving ROAS, leading to significant cost savings for the business
- Conducting a competitive analysis of Google Ads campaigns in a specific vertical and identifying opportunities for new growth and optimization, leading to a 15% increase in revenue
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic Google Ads campaigns, optimize performance, and drive business growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader Paid Media team?
- What are the most significant challenges facing the Paid Media team currently, and how can this role help address them?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato measure the success of its Google Ads campaigns, and what KPIs are most important for this role?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of successful Google Ads campaigns you've managed
- Prepare for the interview by researching Launch Potato's company values and being ready to discuss how your work style aligns with their culture
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
