📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Toluca, Mexico (remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Collaborating with cross-functional teams to maximize campaign outcomes
- Becoming an internal subject matter expert on Google Ads strategy
ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and growth.
📋 Key Responsibilities
✅ Plan, manage, and optimize Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) to meet daily, weekly, monthly, and quarterly goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
ASSUMPTION: This role requires a high degree of independence and self-motivation, with the ability to manage multiple campaigns and shifting priorities within fast-paced deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Ads Editor and other Google Ads management tools
- Fluency in Spanish
ASSUMPTION: Fluency in Spanish is preferred but not required, as the role is remote and the team is international.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (USD) based on experience and performance. This estimate is based on industry standards for a Senior Performance Marketing Manager role with 5-10 years of experience.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work schedule
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and performance. The benefits listed are subject to change and may vary based on the candidate's location.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, operating in the advertising services industry.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: 2014, with a history of growth and expansion in the digital media and advertising space.
Company Description:
- Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.
- Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startups
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse and international team provides a unique work environment with opportunities for collaboration and learning.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and independence in managing Google Ads campaigns and driving performance.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Head of Paid Media and works closely with cross-functional teams, including business leads, account managers, and the yield team.
Work Arrangement: This role is 100% remote, with the flexibility to work from anywhere with a stable internet connection.
Growth Opportunities:
- Expanding the scope of Google Ads campaigns managed, as the candidate demonstrates success and expertise
- Potential to lead and mentor junior team members as the team grows
- Opportunities to collaborate with other teams and expand knowledge of the broader digital media landscape
ASSUMPTION: As a remote role, this position offers flexibility and the opportunity to work from anywhere, with a focus on results and performance.
🌍 Location & Work Environment
Office Type: Remote (100%)
Office Location(s): Toluca, Mexico (remote)
Geographic Context:
- Toluca is located in the state of México, approximately 60 kilometers west of Mexico City
- The city has a mild, highland climate with average temperatures ranging from 12°C to 22°C (54°F to 72°F)
- Toluca offers a mix of urban and natural environments, with easy access to outdoor activities and cultural attractions
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: As a remote role, the work environment is flexible and adaptable, with a focus on results and performance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the Head of Paid Media
- Final interview with the Head of Paid Media and other team members
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical problem-solving abilities
- Communication and collaboration skills
- Adaptability and growth mindset
Application Tips:
- Highlight relevant Google Ads campaign management experience and achievements in your resume
- Prepare examples of successful campaign optimizations and data-driven decision-making
- Demonstrate your understanding of Launch Potato's business and how your skills align with the role's requirements
ATS Keywords: Google Ads, campaign management, optimization, ROAS, CPA, CTR, Looker, Tableau, Excel, ad copy, collaboration, communication, problem-solving, adaptability
ASSUMPTION: The interview process may vary based on the candidate's experience and the team's needs, but the focus will remain on assessing the candidate's technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads platform (Search, Display, Demand Gen, Performance Max, YouTube)
- Google Ads Editor
- Looker or Tableau for data analysis and visualization
- Microsoft Excel
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The tools and technologies listed are subject to change based on the team's needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Results-oriented and entrepreneurial mindset
- Diversity, equity, and inclusion
Work Style:
- Remote and flexible work arrangements
- Fast-paced and dynamic environment
- Strong focus on performance and results
- Opportunities for growth and learning
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a strong growth mindset and a desire to learn and improve continuously?
- Are you able to collaborate effectively with cross-functional teams and stakeholders?
ASSUMPTION: Launch Potato values a diverse, energetic culture and high-performing, entrepreneurial team, with a strong focus on data-driven decision making and continuous learning.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities within fast-paced deadlines
- Staying up-to-date with Google Ads platform updates and industry trends
- Collaborating effectively with cross-functional teams and stakeholders
- Working remotely and managing time effectively
ASSUMPTION: The potential challenges listed are common to roles of this nature and can be mitigated with strong organizational skills, adaptability, and a growth mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior SEM Manager or Senior Paid Media Manager position, with a focus on Google Ads campaign management and optimization
- Unlike other roles, this position requires a high degree of independence and self-motivation, with a strong focus on driving performance and growth
- Career progression may include opportunities to lead and mentor junior team members, as well as expand knowledge of the broader digital media landscape
ASSUMPTION: This role is unique in its focus on Google Ads campaign management and optimization, with a high degree of independence and self-motivation required.
📝 Sample Projects
- Optimizing a large-scale Google Ads campaign to improve ROAS by 20% within three months
- Developing and executing a comprehensive testing strategy to improve CTR and reduce CPA for a portfolio of Google Ads campaigns
- Collaborating with cross-functional teams to identify trends and opportunities for new growth and optimization in a specific vertical
ASSUMPTION: The sample projects listed are intended to provide examples of the types of initiatives and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader organization?
- What are the most significant challenges facing the Google Ads campaigns currently, and how can this role address them?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato foster a diverse, inclusive, and equitable work environment?
ASSUMPTION: The key questions to ask during the interview are intended to provide insight into the role's responsibilities, the team's dynamics, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight relevant Google Ads campaign management experience and achievements in your resume
- Prepare examples of successful campaign optimizations and data-driven decision-making for your interview
- Demonstrate your understanding of Launch Potato's business and how your skills align with the role's requirements in your cover letter
- Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
