📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Saint Paul, MO (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Staying ahead of platform and industry trends to proactively pursue performance improvements
ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels, ensuring they meet established goals
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of technical expertise and requires a deep understanding of the Google Ads ecosystem and optimization strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates with a proven track record in managing Google Ads campaigns and strong analytical skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. Actual compensation may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, operating in the advertising and marketing industry.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Launch Potato was founded in 2014 and is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.
Company Description:
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
- The company's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.
- Launch Potato is always looking for like-minded teammates and partners.
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence provide a unique work environment with opportunities for global collaboration and learning.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and autonomy in managing Google Ads campaigns and driving growth for the company.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Head of Paid Media and works closely with business leads, account managers, and the yield team.
Work Arrangement: This role is remote, with the option to work from the company's headquarters in Delray Beach, Florida, or from a home office.
Growth Opportunities:
- Expanding the scope of Google Ads campaigns managed
- Leading and mentoring junior team members
- Contributing to the development of company-wide marketing strategies
- Potential career progression into a leadership or management role
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Launch Potato's headquarters is located in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.
Office Location(s): Saint Paul, MO (remote)
Geographic Context:
- Saint Paul, Missouri, is a small city with a population of approximately 18,000 people.
- The city is located in the eastern part of the state, about an hour's drive from the major metropolitan area of St. Louis.
- Saint Paul offers a mix of urban and rural living, with easy access to outdoor recreation and a lower cost of living compared to larger cities.
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely.
ASSUMPTION: The remote work arrangement for this role provides flexibility and the opportunity to work from various locations, including the company's headquarters or a home office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical problem-solving abilities
- Collaboration and communication skills
- Growth mindset and adaptability
Application Tips:
- Highlight relevant experience and achievements in managing Google Ads campaigns
- Demonstrate strong analytical skills and provide examples of data-driven decision making
- Showcase exceptional collaboration and communication skills through relevant examples
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, creative experimentation, trend identification, subject matter expertise, organizational skills, problem-solving, growth mindset, adaptability
ASSUMPTION: Launch Potato's application process is designed to assess candidates' technical skills, analytical problem-solving abilities, and cultural fit for the company.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: Candidates should be proficient in using the Google Ads platform and have experience with data analysis tools such as Looker or Tableau.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Entrepreneurial spirit
- Diversity, equity, and inclusion
Work Style:
- Highly autonomous and self-driven
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and proactive
Self-Assessment Questions:
- Do you have a proven track record of managing large-scale Google Ads campaigns and meeting ROAS and revenue KPIs independently?
- Are you comfortable working in a highly visible, performance-driven environment?
- Do you thrive in a dynamic, test-and-learn environment with ever-evolving business priorities?
ASSUMPTION: Launch Potato values candidates who are data-driven, collaborative, and adaptable, with a strong entrepreneurial spirit and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting aggressive ROAS and revenue KPIs
- Keeping up with the fast-paced, dynamic nature of the digital advertising industry
- Collaborating effectively with cross-functional teams in a remote work environment
- Balancing multiple campaigns and shifting priorities within tight deadlines
ASSUMPTION: This role presents significant challenges but also offers substantial opportunities for growth and impact for the right candidate.
📈 Similar Roles Comparison
- Unlike other roles in the industry, this position requires a high degree of autonomy and ownership in managing Google Ads campaigns
- The role's focus on driving growth and profitability for the company's paid media portfolio is unique to Launch Potato's business model
- Career progression in this role may involve leading and mentoring junior team members or contributing to the development of company-wide marketing strategies
ASSUMPTION: This role is unique to Launch Potato and offers a rare opportunity to drive growth and profitability for the company's paid media portfolio.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new vertical, driving significant growth in revenue and ROAS
- Optimizing an existing Google Ads campaign to reduce CPA and increase CTR, resulting in a 20% improvement in performance within the first quarter
- Collaborating with the creative team to develop and test new ad copy and creative assets, driving a 15% increase in CTR and a 10% reduction in CPA
ASSUMPTION: These sample projects illustrate the high degree of autonomy and ownership required for this role, as well as the opportunity to drive significant improvements in campaign performance.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign life cycle for a Google Ads campaign at Launch Potato, from planning and launch to optimization and review?
- How does the Paid Media team collaborate with other departments, such as business leads, account managers, and the yield team, to maximize campaign outcomes?
- What opportunities are there for growth and professional development in this role, and how does Launch Potato support its employees in achieving their career goals?
- How does Launch Potato's remote work arrangement support collaboration and communication among team members, and what tools and resources are provided to facilitate this?
- What is the company's approach to data-driven decision making, and how is this reflected in the day-to-day management of Google Ads campaigns?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and company culture for this specific role at Launch Potato.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Launch Potato Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role and company
- Prepare for the interview by researching Launch Potato's business, industry, and company culture
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
