📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Tulsa, OK (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with occasional on-site presence)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Continuously monitoring campaign health and performing routine optimizations
ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on driving performance and growth through strategic Google Ads management.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of technical expertise, data-driven decision making, and strong communication skills to manage cross-functional relationships and drive campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Ads scripts and automated bidding strategies
- Familiarity with Google Analytics and Google Tag Manager
ASSUMPTION: Candidates should have a proven track record in Google Ads campaign management, with a strong analytical background and excellent communication skills.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week), with flexible hours and occasional on-site presence
ASSUMPTION: The salary range is based on market rates for the nearest major metro and Launch Potato’s Levels Framework, with future increases based on company and personal performance.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato operates in the Advertising Services industry, focusing on connecting advertisers to customers throughout the consumer journey, from awareness to consideration to purchase.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Launch Potato was founded in 2014, with a mission to help customers discover new products and services that improve their lives.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
- Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence offer unique opportunities for collaboration and growth in the digital marketing industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and autonomy in managing Google Ads campaigns and driving campaign performance.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Paid Media team and collaborates closely with business leads, account managers, and the yield team.
Work Arrangement: This role is remote, with occasional on-site presence required for team meetings and collaboration.
Growth Opportunities:
- Potential to expand campaign management responsibilities across additional channels and verticals
- Opportunities to mentor junior team members and contribute to team growth and development
- Possibility to take on additional leadership responsibilities within the Paid Media team
ASSUMPTION: This role offers significant growth potential, with opportunities to expand campaign management responsibilities and take on additional leadership roles within the Paid Media team.
🌍 Location & Work Environment
Office Type: Launch Potato's headquarters is located in vibrant downtown Delray Beach, Florida, with additional offices and remote team members across the United States and internationally.
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a coastal city in Palm Beach County, Florida, with a population of approximately 68,000
- The city is known for its beaches, parks, and vibrant downtown area, offering a high quality of life for residents
- Delray Beach is conveniently located near major transportation hubs, including Palm Beach International Airport and Fort Lauderdale-Hollywood International Airport
Work Schedule: Full-time (40 hours per week), with flexible hours and occasional on-site presence required for team meetings and collaboration
ASSUMPTION: Launch Potato's remote-friendly work environment offers flexibility and convenience, with occasional on-site presence required for team collaboration and meetings.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate Google Ads campaign management skills
- Final interview with the Paid Media team and other stakeholders to discuss the role and company culture
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical problem-solving abilities
- Collaboration and communication skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant Google Ads campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Launch Potato's culture
- Prepare for the technical assessment or case study by reviewing Google Ads best practices and brushing up on your analytical skills
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, cross-functional collaboration, performance optimization, data analysis, trend identification, competitive research, organizational skills, problem-solving, growth mindset, adaptability
ASSUMPTION: Launch Potato's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Google Ads platform (Search, Display, Demand Gen, Performance Max, YouTube)
- Looker, Tableau, or equivalent data visualization tools
- Microsoft Excel (Pivot Tables, Vlookups)
- Google Analytics and Google Tag Manager
- Competitive research and intelligence tools (e.g., SEMrush, Ahrefs, SimilarWeb)
ASSUMPTION: This role requires proficiency in Google Ads campaign management and optimization, as well as strong analytical skills and familiarity with relevant data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Entrepreneurial spirit and ownership
Work Style:
- Highly autonomous and self-driven
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- Do you have a proven track record of managing large-scale Google Ads budgets and meeting ROAS and revenue KPIs independently?
- Are you comfortable working in a highly visible, performance-driven environment?
- Do you thrive in a dynamic, test-and-learn environment with ever-evolving business priorities?
ASSUMPTION: Launch Potato values data-driven decision making, continuous learning, collaboration, and an entrepreneurial spirit, seeking candidates who align with these core values and work styles.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently may require long hours and tight deadlines
- Occasional on-site presence may be required for team meetings and collaboration, which could disrupt remote work flexibility
- Working in a dynamic, test-and-learn environment with ever-evolving business priorities may present challenges in maintaining focus and prioritizing tasks
- Launch Potato's high-performing, entrepreneurial team culture may require a high level of self-motivation and initiative
ASSUMPTION: While this role offers significant growth potential and a dynamic work environment, candidates should be prepared to manage large-scale budgets, meet tight deadlines, and adapt to ever-evolving business priorities.
📈 Similar Roles Comparison
- Compared to other Senior Performance Marketing Manager roles, this position places a stronger emphasis on Google Ads campaign management and optimization, with less focus on other paid media channels
- Launch Potato's unique international team and remote-friendly work environment offer opportunities for global collaboration and flexibility
- Career path progression may involve expanding campaign management responsibilities across additional channels and verticals, or taking on additional leadership roles within the Paid Media team
ASSUMPTION: This role offers unique opportunities for global collaboration and flexibility, with potential career path progression involving expanded campaign management responsibilities or additional leadership roles within the Paid Media team.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, including targeting, bidding, and creative experimentation
- Optimizing an existing Google Ads campaign to improve CTR, reduce CPA, and increase ROAS, with a focus on data-driven decision making and continuous testing
- Conducting competitive research and intelligence to identify new growth and optimization opportunities, and presenting findings to internal stakeholders
ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the Senior Performance Marketing Manager role at Launch Potato.
❓ Key Questions to Ask During Interview
- Can you describe the typical Google Ads campaign structure and strategy for a successful launch at Launch Potato?
- How does the Paid Media team collaborate with business leads, account managers, and the yield team to maximize campaign outcomes?
- What opportunities exist for growth and development within the Paid Media team, and how does Launch Potato support the professional growth of its employees?
- How does Launch Potato's unique international team and remote-friendly work environment contribute to a positive and inclusive company culture?
- What are the most significant challenges facing the Paid Media team in the coming months, and how can this role contribute to addressing those challenges?
ASSUMPTION: These interview questions are designed to assess the role's responsibilities, team dynamics, company culture, and growth opportunities, helping candidates make an informed decision about their fit with the position and Launch Potato.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant Google Ads campaign management experience and achievements
- Write a cover letter demonstrating your understanding of the role and your fit with Launch Potato's culture
- Prepare for the technical assessment or case study by reviewing Google Ads best practices and brushing up on your analytical skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
