📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Córdoba, Córdoba, Argentina (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving the growth and profitability of Launch Potato's paid media portfolio through Google Ads campaigns
- Leading strategy, execution, and optimization of campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to drive performance and growth across various Google Ads campaigns.
📋 Key Responsibilities
✅ Plan, manage, and optimize Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) to meet daily, weekly, monthly, and quarterly goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of data analysis, strategic planning, and cross-functional collaboration to achieve campaign goals and drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns, with experience across multiple campaign types beyond Search
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in Spanish
ASSUMPTION: Candidates should have a strong background in Google Ads campaign management and a proven track record of driving campaign performance and growth.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 USD per year (Based on experience and market rates for Senior Performance Marketing Manager roles in Argentina)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on market rates for similar roles in Argentina and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato operates in a dynamic and competitive industry, requiring employees to stay up-to-date with the latest trends and technologies in digital marketing.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Paid Media
Work Arrangement: Remote, with flexible hours and the option to work on-site in Córdoba, Argentina
Growth Opportunities:
- Potential to take on more strategic responsibilities and lead a team as the company grows
- Opportunities to work on diverse campaigns and expand skills across various Google Ads channels
- Chance to collaborate with cross-functional teams and gain exposure to different aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities as the company continues to grow.
🌍 Location & Work Environment
Office Type: Remote, with the option to work on-site in Córdoba, Argentina
Office Location(s): Córdoba, Argentina
Geographic Context:
- Córdoba is the second-largest city in Argentina, known for its rich history, vibrant culture, and beautiful architecture
- The city offers a high quality of life, with a moderate cost of living compared to other major cities in Argentina
- Córdoba has a humid subtropical climate, with mild winters and hot summers
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to live in a vibrant and culturally rich city like Córdoba.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the Paid Media team to assess Google Ads campaign management skills
- Final interview with the Head of Paid Media and/or other senior team members
Key Assessment Areas:
- Google Ads campaign management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Strategic thinking and planning
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Demonstrate strong analytical and problem-solving skills through examples from previous roles
- Showcase excellent communication and collaboration skills, with examples of successful cross-functional teamwork
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Google Ads, campaign management, budget management, ROAS, revenue KPIs, cross-functional collaboration, competitive research, optimization
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, analytical abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: Familiarity with the Google Ads platform and relevant data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Customer focus
Work Style:
- Fast-paced and dynamic environment
- Strong emphasis on data analysis and strategic thinking
- Collaborative and cross-functional teamwork
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong desire to learn and grow professionally?
- Are you passionate about driving business growth through digital marketing campaigns?
ASSUMPTION: Launch Potato values employees who are data-driven, innovative, and collaborative, with a strong desire to learn and grow professionally.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently may be challenging for candidates with less experience
- Keeping up with the fast-paced and dynamic nature of the digital marketing industry may require continuous learning and adaptation
- Collaborating effectively with cross-functional teams may present communication and coordination challenges
- Working remotely may require strong self-motivation and time management skills
ASSUMPTION: These challenges can be overcome with strong analytical skills, strategic thinking, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Senior Performance Marketing Manager roles, this position may require more hands-on campaign management and less strategic planning and leadership
- However, the role offers significant growth potential and the opportunity to work on a diverse portfolio of campaigns
- Career progression may involve taking on more strategic responsibilities and leading a team as the company grows
ASSUMPTION: This role offers a unique blend of hands-on campaign management and strategic thinking, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
- Optimizing an underperforming campaign to improve CTR, reduce CPA, and increase ROAS
- Conducting competitive research and identifying new growth opportunities within a specific vertical
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Senior Performance Marketing Manager in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process and how it aligns with my experience and skills?
- How does this role fit into the broader organizational structure and strategy for paid media?
- What are the most significant challenges facing the paid media team currently, and how can this role help address them?
- How does Launch Potato support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These interview questions will help candidates better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads campaign management
- Prepare for the technical interview by brushing up on your Google Ads campaign management skills and practicing data analysis exercises
- Research Launch Potato and the digital marketing industry to demonstrate your enthusiasm and understanding of the role and company
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
