Senior Performance Marketing Manager, Google

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager, Google

🔹 Company: Launch Potato

🔹 Location: Burlington, VT (remote)

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Leading Google Ads campaigns across multiple channels and verticals
• Optimizing campaigns to meet daily, weekly, monthly, and quarterly goals
• Collaborating with cross-functional teams to maximize campaign outcomes
• Becoming an internal subject matter expert on Google Ads strategy

ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and growth.

📋 Key Responsibilities

✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals

✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals

✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use

✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation

✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS

✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders

✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing

✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities

✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins

ASSUMPTION: The role involves a high degree of independence and requires strong self-motivation and initiative to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently

Required Skills:

• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

Preferred Skills:

• Experience with Google Ads campaign management tools and platforms
• Familiarity with Google Analytics and other web analytics tools

ASSUMPTION: Candidates with experience in performance marketing and a strong background in Google Ads campaign management will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)

Benefits:

• Profit-sharing bonus
• Competitive benefits package

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. Actual compensation may vary based on individual performance and company growth.

📌 Applicant Insights

🔍 Company Context

Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, operating in the advertising services industry.

Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Launch Potato was founded in 2014, with a history of growth and expansion in the digital media space.

Company Description:

• As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
• Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!
• The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.

Company Specialties:

• Digital marketing
• Mobile marketing
• Direct marketing
• Community building
• Performance marketing
• Online advertising
• Customer acquisition
• Lead generation
• Social media marketing
• Technology
• Software development
• Email marketing
• Affiliate marketing
• Startup
• Digital brands
• Digital advertising
• Digital publishing
• And paid search

Company Website: http://launchpotato.com

ASSUMPTION: Launch Potato's focus on growth and innovation creates an environment that values initiative and adaptability.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and independence.

Reporting Structure: The Senior Performance Marketing Manager reports directly to the Paid Media team and collaborates with various internal stakeholders, including business leads, account managers, and the yield team.

Work Arrangement: This role is remote, with flexible scheduling and the ability to work from home.

Growth Opportunities:

• Expanding the scope of Google Ads campaigns and exploring new channels for growth
• Developing expertise in additional marketing channels and platforms
• Potential leadership opportunities as the company continues to grow

ASSUMPTION: The remote nature of this role allows for a high degree of flexibility and work-life balance, while also presenting opportunities for growth and advancement within the company.

🌍 Location & Work Environment

Office Type: Remote work environment with occasional virtual team meetings and collaboration sessions

Office Location(s): Burlington, VT (remote)

Geographic Context:

• Burlington, VT is a vibrant city located in the Green Mountain State, offering a high quality of life and access to outdoor recreation
• The remote nature of this role allows for flexibility in working from home or other preferred locations
• Launch Potato's international team fosters a diverse and inclusive work environment

Work Schedule: Full-time (40 hours per week) with flexible scheduling and the ability to work from home

ASSUMPTION: The remote work environment and flexible scheduling allow for a strong work-life balance, while also providing opportunities for collaboration and team-building with colleagues across the globe.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the Paid Media team and other stakeholders
• Final interview with the company's leadership team

Key Assessment Areas:

• Google Ads campaign management expertise
• Analytical problem-solving skills
• Collaboration and communication abilities
• Adaptability and growth mindset

Application Tips:

• Highlight specific examples of successful Google Ads campaign management and optimization efforts
• Tailor your resume and cover letter to emphasize relevant skills and experiences for this role
• Prepare questions that demonstrate your understanding of the role and company

ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, trend identification, competitive research, problem-solving, organizational skills, growth mindset, adaptability

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical expertise, analytical skills, and cultural fit within the company's remote and international team environment.

🛠️ Tools & Technologies

• Google Ads platform
• Looker or Tableau for data analysis
• Microsoft Excel
• Google Analytics
• Competitive research and intelligence tools

ASSUMPTION: The tools and technologies listed are essential for success in this role and will be used on a daily basis to manage and optimize Google Ads campaigns.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven: Launch Potato values results and continuous improvement
• Collaborative: The company fosters a culture of teamwork and cross-functional collaboration
• Inclusive: Launch Potato is committed to diversity, equity, and inclusion in the workplace

Work Style:

• Independent: This role requires a high degree of self-motivation and initiative
• Adaptable: Launch Potato's dynamic and test-and-learn environment requires employees to be comfortable with change and evolution
• Data-driven: The company values data-informed decision-making and continuous optimization

Self-Assessment Questions:

• Do you have a proven track record of managing large-scale Google Ads campaigns and meeting ROAS and revenue KPIs independently?
• Are you comfortable working in a remote and international team environment, collaborating with colleagues across time zones and cultures?
• Do you possess strong analytical skills and the ability to make data-driven decisions to optimize campaign performance?

ASSUMPTION: Candidates who align with Launch Potato's values and work style will be most successful in this role and within the company's remote and international team environment.

⚠️ Potential Challenges

• The dynamic and fast-paced nature of the role may require adaptability and quick decision-making
• The remote work environment may present communication and collaboration challenges that require proactive management
• The need to balance multiple campaigns and shifting priorities may require strong organizational skills and time management
• The competitive nature of the digital advertising landscape may present challenges in maintaining campaign performance and growth

ASSUMPTION: The potential challenges listed are inherent in the role and require a proactive and adaptable approach to succeed.

📈 Similar Roles Comparison

• This role is unique in its focus on Google Ads campaign management and optimization within a digital media company
• Similar roles may be found in advertising agencies, digital marketing firms, or other digital media companies, but may have different focuses or scopes
• Career progression in this role may lead to leadership opportunities within the Paid Media team or broader company management

ASSUMPTION: The unique focus of this role within Launch Potato's digital media portfolio presents a valuable opportunity for candidates seeking to develop expertise in Google Ads campaign management and optimization.

📝 Sample Projects

• Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
• Optimizing an underperforming Google Ads campaign to meet or exceed established KPIs
• Conducting competitive research and analysis to identify new growth opportunities within a specific vertical

ASSUMPTION: The sample projects listed are representative of the types of initiatives and challenges that may be encountered in this role, requiring a strong analytical background and strategic mindset.

❓ Key Questions to Ask During Interview

• Can you describe the typical Google Ads campaign structure and management process within the Paid Media team?
• How does the Paid Media team collaborate with other internal stakeholders, such as business leads and account managers, to maximize campaign outcomes?
• What opportunities exist for growth and development within the Paid Media team and the company as a whole?
• How does Launch Potato support work-life balance and employee well-being, particularly in a remote work environment?
• Can you provide an example of a successful Google Ads campaign that the company has managed, and what factors contributed to its success?

ASSUMPTION: The key questions listed are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and company culture, allowing candidates to make informed decisions about their fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for your interview by researching Launch Potato's company values, culture, and recent campaigns
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.