📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Viña del Mar, Valparaíso, Chile (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote-friendly
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels
- Collaborating with cross-functional teams to achieve business goals
- Proven experience in managing large-scale budgets and meeting KPIs independently
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to manage complex campaigns and drive performance.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns
✅ Source and manage creative assets, including ad copy and creative materials
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Continuously monitor campaign health and perform routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends and provide performance updates
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of data analysis and strategic decision-making to optimize campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Ads scripts or automated bidding strategies
- Fluency in Spanish (for better communication with local teams)
ASSUMPTION: While not explicitly stated, proficiency in English is expected for this role due to the company's international presence.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Performance Marketing Manager with 5-10 years of experience in the advertising industry, the estimated salary range is $90,000 - $130,000 USD per year. This estimate takes into account the company's size, location, and the candidate's level of experience.
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato operates in the advertising services industry, focusing on connecting advertisers to customers throughout the consumer journey.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and impact.
Founded: Launch Potato was founded in 2014, with a mission to help customers discover new products and services that improve their lives.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
- Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse and international team fosters a collaborative and inclusive work environment.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and autonomy in managing Google Ads campaigns.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Head of Paid Media and works closely with cross-functional teams, including business leads, account managers, and the yield team.
Work Arrangement: This role offers flexible, remote-friendly work arrangements, with the option to work from the company's headquarters in Delray Beach, Florida, or remotely from the candidate's preferred location.
Growth Opportunities:
- Expanding the scope of Google Ads campaigns and exploring new channels for growth
- Mentoring junior team members and contributing to the development of the paid media team
- Potential career progression into a leadership or management role within the paid media team
ASSUMPTION: Given the company's growth and international presence, there are ample opportunities for career advancement within Launch Potato.
🌍 Location & Work Environment
Office Type: Launch Potato's headquarters is located in vibrant downtown Delray Beach, Florida, with remote work options available for this role.
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a coastal city in Palm Beach County, Florida, known for its vibrant arts scene, beaches, and outdoor activities
- The city offers a high quality of life, with a mix of urban and suburban neighborhoods
- Delray Beach is conveniently located near major highways and airports, making it easily accessible for both local and remote employees
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The remote-friendly work arrangement allows for a better work-life balance and the opportunity to live in various locations worldwide.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- Technical assessment or case study to evaluate the candidate's Google Ads skills and strategic thinking
- Final interview with the Head of Paid Media and/or other senior team members
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical problem-solving and data-driven decision-making
- Communication and collaboration skills, particularly with cross-functional teams
- Cultural fit and alignment with Launch Potato's values and mission
Application Tips:
- Highlight relevant Google Ads campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Launch Potato's mission and how your skills align with the role's requirements
- Prepare for the technical assessment or case study by reviewing Google Ads best practices and brushing up on your analytical skills
- Research Launch Potato's company culture and be prepared to discuss how your values and work style align with the company's
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, organizational skills, problem-solving, growth mindset, adaptability, reporting, competitive research
ASSUMPTION: Launch Potato's application process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Ads platform (Search, Display, Demand Gen, Performance Max, YouTube)
- Looker, Tableau, or equivalent data visualization tools
- Microsoft Excel (Pivot Tables, Vlookups)
- Project management tools (e.g., Asana, Trello, JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The tools and technologies listed are essential for managing Google Ads campaigns and collaborating with cross-functional teams effectively.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Customer-centric approach
Work Style:
- Highly autonomous and self-driven
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Adaptable and open to feedback
- Proactive and results-oriented
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing campaign performance to make strategic decisions?
- Are you comfortable working independently and taking full ownership of campaign performance and optimization?
- Do you possess strong communication and collaboration skills, enabling you to work effectively with cross-functional teams?
- Are you open to feedback and continuously seeking opportunities for learning and growth?
ASSUMPTION: Launch Potato values candidates who align with their data-driven, collaborative, and innovative culture, as well as those who demonstrate a strong work ethic and commitment to continuous learning.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting KPIs independently may require long hours and tight deadlines
- Working remotely may present communication and collaboration challenges, requiring strong self-motivation and time management skills
- Keeping up with Google Ads platform updates and best practices may require continuous learning and adaptation
- Balancing multiple campaigns and shifting priorities within fast-paced deadlines can be challenging and stressful at times
ASSUMPTION: These potential challenges can be mitigated by effective time management, strong communication skills, and a proactive approach to continuous learning and adaptation.
📈 Similar Roles Comparison
- Compared to other Senior Performance Marketing Manager roles, this position offers a high degree of autonomy and strategic decision-making
- Launch Potato's international presence and diverse team provide unique opportunities for cultural exposure and collaboration
- Career progression opportunities within Launch Potato may be more limited than in larger organizations, but the company's growth and international presence offer ample opportunities for career advancement
ASSUMPTION: While this role may have similarities to other Senior Performance Marketing Manager positions, Launch Potato's unique culture, international team, and growth opportunities set it apart.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, including targeting, bidding, and creative experimentation
- Optimizing an underperforming Google Ads campaign to improve CTR, reduce CPA, and increase ROAS through data-driven decision-making and strategic testing
- Collaborating with cross-functional teams to identify trends, provide performance updates, and surface headwinds or tailwinds that impact campaign delivery and pacing
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex Google Ads campaigns, optimize performance, and collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the typical Google Ads campaign structure and strategy for our verticals?
- How does the paid media team collaborate with other departments, such as business leads and account managers, to achieve business goals?
- What are the most significant challenges facing the paid media team currently, and how can this role help address them?
- How does Launch Potato support the professional development and growth of its employees, particularly within the paid media team?
- What are the key performance indicators (KPIs) for this role, and how will my performance be measured and evaluated?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in understanding the role's requirements, the company's culture, and the team's dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Launch Potato Careers
- Tailor your resume to highlight your relevant Google Ads campaign management experience and achievements
- Write a cover letter that demonstrates your understanding of Launch Potato's mission and how your skills align with the role's requirements
- Prepare for the technical assessment or case study by reviewing Google Ads best practices and brushing up on your analytical skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
