📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Jacksonville, FL (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of technical expertise and requires a deep understanding of the Google Ads ecosystem.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in managing Google Ads campaigns and a strong analytical background.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time (40 hours per week) with flexible scheduling and remote work options
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. Final compensation will be determined based on Launch Potato’s Levels Framework and individual performance.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato operates in the Advertising Services industry, focusing on connecting advertisers to customers throughout the consumer journey.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Launch Potato was founded in 2014 and has since grown into a profitable, high-growth company with a diverse, international team.
Company Description:
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
- The company's portfolio includes brands and technologies that help customers discover new products and services that make their lives better.
- Launch Potato is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's focus on performance-driven growth and continuous optimization creates an environment that values data-driven decision making and innovation.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and autonomy in managing Google Ads campaigns and driving campaign performance.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Paid Media team and collaborates cross-functionally with internal stakeholders, including business leads, account managers, and the yield team.
Work Arrangement: This role is remote, with flexible scheduling and the opportunity to work from home or a co-working space.
Growth Opportunities:
- Expanding campaign management responsibilities across additional channels and verticals
- Developing expertise in new campaign types and platforms
- Potential for team leadership and mentoring opportunities as the company grows
ASSUMPTION: This role offers significant growth potential as Launch Potato continues to expand its paid media portfolio and enter new markets.
🌍 Location & Work Environment
Office Type: Launch Potato's headquarters is located in vibrant downtown Delray Beach, Florida, with a unique international team working remotely across over a dozen countries.
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Jacksonville, FL, is the most populous city in Florida and the 12th most populous city in the United States.
- The city offers a diverse range of cultural attractions, including museums, theaters, and festivals.
- Jacksonville has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time (40 hours per week) with flexible scheduling and remote work options
ASSUMPTION: The remote work arrangement for this role allows for a flexible work-life balance and the opportunity to work from various locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth technical interview focusing on Google Ads campaign management and optimization
- Final interview with the Paid Media team lead
Key Assessment Areas:
- Technical expertise in Google Ads campaign management and optimization
- Analytical problem-solving skills
- Collaboration and communication skills
- Growth mindset and adaptability
Application Tips:
- Highlight relevant experience managing large-scale Google Ads campaigns and driving performance improvements
- Tailor your resume and cover letter to emphasize your analytical skills and campaign management expertise
- Prepare for behavioral interview questions that assess your problem-solving skills and ability to work collaboratively in a dynamic environment
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, competitive research, problem-solving, organizational skills, growth mindset, adaptability
ASSUMPTION: Launch Potato's hiring process is designed to assess candidates' technical expertise and cultural fit, with a focus on data-driven decision making and continuous optimization.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Excel (Pivot Tables, Vlookups)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires a strong proficiency in the Google Ads platform and familiarity with data analysis tools such as Looker or Tableau.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Data-informed
- Collaborative
- Adaptable
- Inclusive
Work Style:
- Highly autonomous and self-directed
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a growth mindset and a strong desire to continuously learn and improve?
- Are you able to collaborate effectively with cross-functional teams and stakeholders?
ASSUMPTION: Launch Potato values a strong cultural fit with its performance-driven, data-informed, and collaborative work environment.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting KPIs independently may require long hours and tight deadlines
- Working remotely may present distractions and require strong self-motivation and time management skills
- Keeping up with the latest trends and best practices in the rapidly evolving Google Ads ecosystem may require continuous learning and adaptation
- Collaborating effectively with cross-functional teams and stakeholders may require strong communication and interpersonal skills
ASSUMPTION: These potential challenges can be mitigated by strong time management, self-motivation, and effective communication skills.
📈 Similar Roles Comparison
- This role differs from other performance marketing roles in its focus on Google Ads campaign management and optimization, rather than broader channel management or strategy development
- As a senior-level role, this position offers more autonomy and responsibility than entry-level or mid-level performance marketing positions
- Career progression in this role may involve expanding campaign management responsibilities, developing expertise in new campaign types and platforms, or moving into a team leadership or mentoring capacity
ASSUMPTION: This role offers a unique opportunity to specialize in Google Ads campaign management and optimization, with significant growth potential as Launch Potato continues to expand its paid media portfolio.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, including targeting, bidding, and creative experimentation
- Optimizing an underperforming Google Ads campaign to improve CTR, reduce CPA, and increase ROAS through routine monitoring and data-driven decision making
- Collaborating with the creative team to develop and test new ad copy and creative materials, and maintaining an organized asset library for future use
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and performance-focused nature of this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Google Ads campaigns in this role, and how have previous team members approached them?
- How does the Paid Media team collaborate with other departments, such as business leads, account managers, and the yield team, to maximize campaign outcomes?
- What opportunities exist for growth and professional development within the Paid Media team and Launch Potato as a whole?
- How does Launch Potato support work-life balance for remote employees, and what resources are available to help manage distractions and maintain productivity?
- What is the company's approach to continuous learning and staying up-to-date with the latest trends and best practices in the Google Ads ecosystem?
ASSUMPTION: These interview questions are designed to assess the cultural fit, work environment, and growth opportunities for this role at Launch Potato.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://launchpotato.com/careers?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=lp-job-board-2-careers
- Tailor your resume and cover letter to highlight your relevant experience managing large-scale Google Ads campaigns and driving performance improvements
- Prepare for behavioral interview questions that assess your problem-solving skills and ability to work collaboratively in a dynamic environment
- If selected for an interview, be prepared to discuss your approach to Google Ads campaign management and optimization, as well as your familiarity with data analysis tools such as Looker or Tableau
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
