📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Playa del Carmen, Quintana Roo, Mexico (Remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (Mexico)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Full ownership of campaign pacing, reporting, and performance
- Collaboration with cross-functional teams to maximize campaign outcomes
- Continuous learning and adaptation in a dynamic, test-and-learn environment
ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a strong understanding of the Google Ads ecosystem and the ability to optimize complex campaign structures independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in Spanish
ASSUMPTION: Fluency in Spanish is not required but would be beneficial for working with the remote team in Mexico.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on experience and market standards for Senior Performance Marketing Manager roles in the US and Mexico)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours
- Remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on market standards for similar roles in the US and Mexico. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, operating in the advertising services industry.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Launch Potato was founded in 2014 and is headquartered in Delray Beach, Florida, with a unique international team across over a dozen countries.
Company Description:
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
- Launch Potato's brands and technologies help customers discover new products and services that make their lives better.
- The company fosters a diverse, energetic culture and high-performing, entrepreneurial team.
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence provide a unique work environment with opportunities for global collaboration and learning.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a strong foundation in Google Ads campaign management and a proven track record of driving performance and growth.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Paid Media team and collaborates closely with business leads, account managers, and the yield team.
Work Arrangement: This role offers remote work options, with the expectation of some overlap with the US-based team's working hours.
Growth Opportunities:
- Expanding expertise in Google Ads and other paid media channels
- Developing leadership skills through mentoring and team management opportunities
- Gaining experience in international team collaboration and remote work management
ASSUMPTION: This role provides opportunities for professional growth and development within the Paid Media team and across Launch Potato's diverse portfolio of brands and technologies.
🌍 Location & Work Environment
Office Type: Launch Potato has a headquarters in Delray Beach, Florida, but this role is remote and can be performed from Playa del Carmen, Quintana Roo, Mexico.
Office Location(s): Delray Beach, Florida, USA
Geographic Context:
- Playa del Carmen is a popular tourist destination in Mexico, known for its beautiful beaches and vibrant nightlife.
- The city offers a high quality of life, with a warm climate, affordable cost of living, and a growing expat community.
- Mexico is a Spanish-speaking country, but English is widely spoken, especially in tourist areas like Playa del Carmen.
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: Working remotely in Playa del Carmen offers a unique blend of professional opportunities and a high quality of life in a beautiful tropical setting.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Technical interview with the Paid Media team
- Final interview with the Head of Paid Media or another senior team member
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical problem-solving abilities
- Communication and collaboration skills
- Adaptability and growth mindset
- Cultural fit with Launch Potato's diverse and energetic team
Application Tips:
- Highlight relevant experience with Google Ads campaign management and optimization
- Demonstrate strong analytical skills and data-driven decision-making abilities
- Showcase your ability to work collaboratively and adapt to a dynamic, test-and-learn environment
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, creative experimentation, trend identification, organizational skills, problem-solving, growth mindset, adaptability
ASSUMPTION: Launch Potato's application process is designed to assess candidates' technical skills, analytical problem-solving abilities, and cultural fit with the company's diverse and energetic team.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Microsoft Excel
- Project management tools (e.g., Asana, Trello, or Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be easily learned by candidates with relevant experience in Google Ads campaign management.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Entrepreneurial spirit
- Diversity, equity, and inclusion
Work Style:
- Highly autonomous and self-driven
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and open to feedback
- Results-oriented and focused on driving growth and profitability
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in Google Ads campaign management?
- Can you describe a time when you had to optimize a complex Google Ads campaign structure independently, and what was the outcome?
- How do you approach collaborating with cross-functional teams to maximize campaign outcomes?
- How do you ensure that your work aligns with Launch Potato's values and promotes a diverse, inclusive, and high-performing team culture?
ASSUMPTION: Launch Potato's values and work style emphasize data-driven decision making, continuous learning, collaboration, and a strong focus on driving growth and profitability. Candidates should be able to demonstrate alignment with these values and work style preferences.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Working remotely and collaborating with a diverse, international team
- Adapting to a dynamic, test-and-learn environment with ever-evolving business priorities
- Staying up-to-date with the latest trends and best practices in Google Ads campaign management
ASSUMPTION: These challenges require strong analytical skills, exceptional collaboration and communication skills, and a growth mindset that embraces continuous learning and adaptation.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth and profitability for Launch Potato's paid media portfolio, with a strong emphasis on Google Ads campaign management and optimization.
- Compared to other Senior Performance Marketing Manager roles, this position offers a high level of autonomy and ownership, with a strong focus on data-driven decision making and continuous optimization.
- Career path opportunities may include advancing to a leadership role within the Paid Media team or expanding into other areas of Launch Potato's diverse portfolio of brands and technologies.
ASSUMPTION: This role offers a unique blend of professional growth opportunities and a high level of autonomy and ownership, with a strong focus on driving growth and profitability for Launch Potato's paid media portfolio.
📝 Sample Projects
- Optimizing a large-scale Google Ads campaign to improve CTR, reduce CPA, and increase ROAS by 20% within three months
- Launching and managing a new Performance Max campaign, driving $500,000 in revenue within the first six months
- Conducting a competitive analysis and identifying new growth opportunities for a vertical with stagnant performance
ASSUMPTION: These sample projects demonstrate the level of responsibility and impact expected of a Senior Performance Marketing Manager at Launch Potato, with a strong focus on driving growth and profitability through Google Ads campaign management and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of a Senior Performance Marketing Manager at Launch Potato?
- How does the Paid Media team collaborate with other departments, such as business leads, account managers, and the yield team?
- What opportunities are there for professional growth and development within the Paid Media team and across Launch Potato's portfolio of brands and technologies?
- How does Launch Potato support work-life balance for its remote employees?
- What are the most significant challenges facing the Paid Media team in the coming months, and how can this role help address them?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, professional growth opportunities, work-life balance, and key challenges facing the Paid Media team at Launch Potato.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this specific role and company, highlighting your relevant experience with Google Ads campaign management and optimization, analytical problem-solving abilities, and cultural fit with Launch Potato's diverse and energetic team.
- Prepare examples of your past Google Ads campaign management and optimization successes, demonstrating your ability to drive growth and profitability.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
