📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Guadalajara, Mexico (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Collaborating with cross-functional teams to achieve business goals
- Becoming the internal subject matter expert on Google Ads strategy
ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and growth.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels, ensuring campaigns meet daily, weekly, monthly, and quarterly goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to juggle multiple campaigns and shifting priorities within fast-paced deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Ads scripts and automation
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, proficiency in Google Ads platform and relevant tools is assumed to be a requirement for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Senior Performance Marketing Manager with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work schedule
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 51-200 employees (Mid-size company)
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse and international team contributes to a dynamic and inclusive work environment, fostering innovation and growth.
📊 Role Analysis
Career Level: Senior-level role with significant autonomy and responsibility
Reporting Structure: Reports directly to the Head of Paid Media or a similar role
Work Arrangement: Remote (100%), with the ability to work from anywhere
Growth Opportunities:
- Potential to expand the scope of responsibilities and lead a team in the future
- Opportunities to work on diverse campaigns across various verticals and channels
- Chance to collaborate with cross-functional teams and gain exposure to different aspects of the business
ASSUMPTION: This role offers ample opportunities for professional growth and development within a fast-paced and dynamic environment.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Guadalajara, Mexico (remote)
Geographic Context:
- Guadalajara is the second-largest city in Mexico and the capital of the state of Jalisco
- The city is known for its rich history, vibrant culture, and thriving tech industry
- Guadalajara offers a high quality of life, with a lower cost of living compared to major US cities
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: Working remotely from Guadalajara offers a unique blend of cultural experiences and a lower cost of living, allowing for a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the Head of Paid Media or a similar role
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical problem-solving and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Demonstrate strong analytical skills and data-driven decision-making through examples
- Tailor your resume and cover letter to emphasize your fit for this role and company
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, organizational skills, problem-solving, growth mindset, adaptability, reporting, creative experimentation
ASSUMPTION: The application process for this role is likely to be competitive, and demonstrating a strong fit for the company culture and values will be crucial for success.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau (or equivalent data visualization tools)
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in Google Ads platform and relevant tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Collaboration and teamwork
- Continuous learning and improvement
- Innovation and creativity
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic environment
- High degree of autonomy and responsibility
- Strong focus on performance and results
- Collaborative and team-oriented culture
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with a high degree of autonomy?
- Are you comfortable working remotely and managing your time effectively?
- Do you possess strong analytical skills and a data-driven mindset?
- Are you able to collaborate effectively with cross-functional teams and stakeholders?
- Do you align with Launch Potato's company values and culture?
ASSUMPTION: A strong cultural fit with Launch Potato's values and work style is crucial for success in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities within fast-paced deadlines
- Working remotely and maintaining productivity and focus
- Keeping up with the latest trends and developments in the Google Ads platform and digital marketing landscape
- Collaborating effectively with cross-functional teams and stakeholders across different time zones
ASSUMPTION: These challenges can be overcome with strong time management skills, self-motivation, and effective communication.
📈 Similar Roles Comparison
- Unlike other performance marketing roles, this position focuses exclusively on Google Ads campaigns and has a higher degree of autonomy and responsibility
- Compared to other mid-size advertising & marketing companies, Launch Potato offers a unique blend of international exposure and a dynamic, fast-paced work environment
- Career progression in this role could lead to leadership or management positions within the paid media team or broader organization
ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic and innovative company.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
- Optimizing an existing campaign to reduce CPA and increase ROAS by 20% within a quarter
- Conducting a competitive analysis and identifying new growth opportunities within a specific vertical
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the paid media team currently, and how can this role help address them?
- How does this role fit into the broader organization, and what opportunities are there for growth and development?
- What is the company's approach to work-life balance, and how is it supported in this role?
- How does Launch Potato foster a culture of diversity, equity, and inclusion, and what initiatives are in place to support this?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and the company, and shows that you have thought critically about the position and its fit with your career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Launch Potato Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Launch Potato's company culture and values, and practicing common interview questions and your responses
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
