📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Puebla, Puebla, Mexico (Remote)
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving the growth and profitability of Launch Potato's paid media portfolio
- Leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Collaborating closely with business leads, account managers, and the yield team to identify trends and provide performance updates
- Becoming the internal subject matter expert on Google Ads strategy
ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong understanding of the digital marketing landscape to drive successful outcomes.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels, ensuring campaigns meet daily, weekly, monthly, and quarterly goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a proactive approach to campaign management, with a focus on continuous improvement and optimization to maximize performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, proficiency in Google Ads platforms and a strong understanding of digital marketing trends are essential for success in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Performance Marketing Manager role with 5-10 years of experience, the estimated salary range is $120,000 - $160,000 USD per year. This estimate takes into account the company's size, location, and the level of responsibility required for the role.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
- Remote work flexibility
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato operates in the Advertising Services industry, focusing on connecting advertisers to customers throughout the consumer journey.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and impact while maintaining a relatively flat organizational structure.
Founded: Launch Potato was founded in 2014, with a mission to help customers discover new products and services that improve their lives.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
- Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startups
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence contribute to a dynamic and inclusive work environment, fostering innovation and creativity.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and independence in managing Google Ads campaigns and driving performance improvements.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Head of Paid Media and works closely with cross-functional teams, including business leads, account managers, and the yield team.
Work Arrangement: This role is remote, with flexible scheduling to accommodate different time zones and work-life balance needs.
Growth Opportunities:
- Expanding the scope of Google Ads campaigns managed, including new channels and verticals
- Mentoring junior team members and contributing to the development of the Paid Media team
- Taking on additional responsibilities, such as team leadership or cross-functional project management, as the company grows
ASSUMPTION: The remote work arrangement and flexible scheduling provide opportunities for candidates to balance their personal and professional lives while maintaining a high level of productivity.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required for this role
Office Location(s): N/A
Geographic Context:
- Puebla, Mexico, is the location for this remote role, offering a vibrant and culturally rich environment for candidates to live and work
- The city is known for its historical sites, including the Puebla Cathedral and the Forts of Loreto and Guadalupe
- Puebla is also famous for its cuisine, including mole poblano and chalupas
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and work-life balance needs
ASSUMPTION: The remote work environment and flexible scheduling allow candidates to maintain a healthy work-life balance while still meeting the demands of the role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- Final interview with the Head of Paid Media and other team members
Key Assessment Areas:
- Google Ads campaign management expertise
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Demonstrate a strong understanding of digital marketing trends and best practices
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Google Ads, campaign management, performance optimization, data analysis, budget management, communication, collaboration, problem-solving, organizational skills, growth mindset, adaptability, market research
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical expertise, cultural fit, and ability to thrive in a dynamic, test-and-learn environment.
🛠️ Tools & Technologies
- Google Ads platform (Search, Display, Demand Gen, Performance Max, YouTube)
- Looker or Tableau for data visualization and analysis
- Excel (Pivot Tables, Vlookups)
- Project management tools (e.g., Asana, Trello, or JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: The tools and technologies listed are essential for managing Google Ads campaigns and collaborating effectively with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Customer-centric approach
Work Style:
- Fast-paced and dynamic environment
- Test-and-learn approach to campaign management
- Strong emphasis on collaboration and communication
- Remote work flexibility with a results-driven focus
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable with a test-and-learn approach to campaign management?
- Are you an effective communicator and collaborator, able to work successfully with cross-functional teams?
- Do you have a strong customer-centric mindset, and are you committed to driving results and continuous improvement?
ASSUMPTION: Candidates who align with Launch Potato's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Staying up-to-date with Google Ads platform updates and industry trends
- Balancing multiple campaigns and shifting priorities within fast-paced deadlines
- Effectively communicating and collaborating with cross-functional teams in a remote work environment
ASSUMPTION: These challenges require a high level of expertise, strong organizational skills, and the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other performance marketing manager positions in its focus on Google Ads campaign management and optimization, requiring a high degree of expertise in the Google Ads platform
- Compared to other digital marketing roles, this position places a strong emphasis on data analysis and performance optimization
- Career progression in this role may involve expanding the scope of Google Ads campaigns managed, taking on additional responsibilities, or transitioning into a team leadership or management position
ASSUMPTION: This role offers unique opportunities for candidates with a strong background in Google Ads campaign management and a passion for driving performance improvements.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new vertical or product launch
- Optimizing an underperforming Google Ads campaign to improve CTR, reduce CPA, and increase ROAS
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Senior Performance Marketing Manager role at Launch Potato.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Media team and how this role fits into the broader organization?
- How does Launch Potato support the professional development and growth of its employees, particularly in the Paid Media team?
- Can you provide examples of how Launch Potato's values are reflected in the day-to-day work and company culture?
- What are the most significant challenges facing the Paid Media team currently, and how does this role contribute to addressing them?
- How does Launch Potato measure the success of its Google Ads campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads campaign management and digital marketing
- Prepare for the technical assessment or case study presentation by brushing up on your Google Ads platform knowledge and reviewing industry trends
- Research Launch Potato's company culture and values to demonstrate your fit for the role and alignment with the company's mission
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
