📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Colorado Springs, CO (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with some on-site collaboration)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Continuously monitoring campaign health and performing optimizations to drive higher CTR, reduce CPA, and increase ROAS
ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of technical proficiency in Google Ads, as well as strong analytical and problem-solving skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Ads scripts and automated bidding strategies
- Familiarity with Google Analytics and data visualization tools
- Knowledge of SQL or other programming languages
ASSUMPTION: Candidates with experience in a similar role or industry, as well as those with a proven track record of driving results through data-driven decision making, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week), with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market rates and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- Headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's unique international team and diverse portfolio of brands and technologies offer candidates the opportunity to work in a dynamic and innovative environment.
📊 Role Analysis
Career Level: Senior-level role with significant autonomy and responsibility
Reporting Structure: This role reports directly to the Head of Paid Media and may have supervisory responsibilities for junior team members
Work Arrangement: Remote with some on-site collaboration, as needed
Growth Opportunities:
- Potential to grow into a leadership role within the Paid Media team or across other departments
- Opportunity to work on a diverse range of campaigns and verticals, gaining broad industry experience
- Chance to contribute to the development and implementation of new strategies and initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Remote with some on-site collaboration at the company's headquarters in Delray Beach, Florida
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Colorado Springs, Colorado, offers a high quality of life with a mix of urban and outdoor activities
- The remote work arrangement allows for flexibility and a better work-life balance
- The company's headquarters in Delray Beach, Florida, provides a vibrant and dynamic work environment
Work Schedule: Full-time (40 hours per week), with some flexibility for remote work
ASSUMPTION: The remote work arrangement and flexible work schedule provide candidates with the opportunity to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Technical interview with the Head of Paid Media or another senior team member
- Final interview with the hiring manager and/or other team members
Key Assessment Areas:
- Technical proficiency in Google Ads and related tools
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on Google Ads campaign management and optimization
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture and values
- Prepare for the technical interview by brushing up on your Google Ads skills and reviewing recent campaign performance data
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, creative experimentation, trend identification, competitive research, organizational skills, problem-solving, growth mindset, adaptability
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical proficiency, analytical skills, and cultural fit, with a strong emphasis on Google Ads campaign management and optimization.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data visualization and analysis
- Excel (Pivot Tables, Vlookups)
- Google Analytics
- Competitive research and intelligence tools (e.g., SEMrush, Ahrefs, SimilarWeb)
ASSUMPTION: The tools and technologies listed are essential for the successful performance of this role and are widely used in the industry.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Accountability and ownership
Work Style:
- Highly autonomous and self-directed
- Results-driven and performance-focused
- Strong attention to detail and commitment to quality
- Adaptable and comfortable with change
- Excellent communication and collaboration skills
Self-Assessment Questions:
- Do you have a proven track record of driving results through data-driven decision making?
- Are you comfortable working autonomously and taking full ownership of campaign performance?
- Do you thrive in a dynamic, test-and-learn environment with ever-evolving business priorities?
- Are you an effective communicator and collaborator, able to work successfully with cross-functional teams?
ASSUMPTION: Candidates who are a strong cultural fit for Launch Potato will be highly autonomous, data-driven, and results-oriented, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting KPIs independently can be stressful and challenging
- Keeping up with the latest trends and best practices in Google Ads and the broader digital marketing landscape can be demanding
- Working remotely can present unique challenges, such as maintaining productivity and work-life balance
- Collaborating effectively with cross-functional teams can be complex and time-consuming
ASSUMPTION: These challenges are inherent to the role and require a high level of skill, experience, and adaptability to overcome successfully.
📈 Similar Roles Comparison
- This role is similar to other Senior Performance Marketing Manager positions, but with a stronger focus on Google Ads campaign management and optimization
- Compared to other roles in the industry, this position offers a high degree of autonomy and responsibility, with significant opportunities for growth and advancement
- Career paths for this role may include progression into leadership or management positions within the Paid Media team or across other departments
ASSUMPTION: This role is well-suited to candidates with a strong background in Google Ads campaign management and optimization, as well as those with a proven track record of driving results through data-driven decision making.
📝 Sample Projects
- Developing and implementing a comprehensive Google Ads campaign strategy for a new vertical or product launch
- Optimizing an existing campaign to improve CTR, reduce CPA, and increase ROAS by 20% within a quarter
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance
ASSUMPTION: These sample projects are representative of the types of initiatives and challenges that candidates may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process and how it aligns with my experience and skills?
- How does the Paid Media team collaborate with other departments, such as Business Development and Yield, to maximize campaign outcomes?
- What opportunities are there for professional growth and development within the Paid Media team and across the organization?
- How does the company support work-life balance for remote employees?
- What are the most significant challenges facing the Paid Media team in the coming months, and how can this role contribute to addressing them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, as well as to assess their fit with the organization's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Launch Potato Careers
- Tailor your resume to highlight your relevant experience and skills in Google Ads campaign management and optimization
- Write a cover letter that demonstrates your understanding of the role and your fit with the company's culture and values
- Prepare for the technical interview by brushing up on your Google Ads skills and reviewing recent campaign performance data
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
