Senior Performance Marketing Manager, Google

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager, Google

🔹 Company: Launch Potato

🔹 Location: Wichita, KS (remote)

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Driving growth and profitability of Launch Potato's paid media portfolio
• Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels
• Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
• Proven ability to manage large-scale budgets and meet KPIs independently

ASSUMPTION: This role requires a high level of autonomy and strong analytical skills to manage complex campaigns and shifting priorities.

📋 Key Responsibilities

✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals

✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels, ensuring campaigns meet daily, weekly, monthly, and quarterly goals

✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use

✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation

✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS

✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders

✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing

✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities

✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins

ASSUMPTION: This role requires a deep understanding of the Google Ads ecosystem and the ability to optimize complex campaign structures independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)

Required Skills:

• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

Preferred Skills:

• Experience with Google Ads scripts or automated bidding strategies
• Familiarity with Google Analytics and Google Tag Manager

ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)

Benefits:

• Profit-sharing bonus
• Competitive benefits package

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: Salary and benefits are subject to change based on company performance and individual contributions.

📌 Applicant Insights

🔍 Company Context

Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, specializing in connecting advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Launch Potato was founded in 2014 and is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.

Company Description:

• Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
• The company's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.
• Launch Potato is always looking for like-minded teammates and partners.

Company Specialties:

• Digital marketing
• Mobile marketing
• Direct marketing
• Community building
• Performance marketing
• Online advertising
• Customer acquisition
• Lead generation
• Social media marketing
• Technology
• Software development
• Email marketing
• Affiliate marketing
• Startups
• Digital brands
• Digital advertising
• Digital publishing
• Paid search

Company Website: http://launchpotato.com

ASSUMPTION: Launch Potato's diverse team and international presence provide unique opportunities for collaboration and learning.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of autonomy and expertise in Google Ads campaign management.

Reporting Structure: The Senior Performance Marketing Manager reports directly to the Paid Media team and collaborates closely with business leads, account managers, and the yield team.

Work Arrangement: This role is remote, with the option to work from the Wichita, KS office or any other location with a suitable work environment.

Growth Opportunities:

• Potential to expand responsibilities and manage a team as the company grows
• Opportunities to work on diverse campaigns across multiple verticals
• Chance to develop skills in related areas, such as data analysis or creative development

ASSUMPTION: This role offers significant growth potential for the right candidate, as Launch Potato continues to expand its portfolio and client base.

🌍 Location & Work Environment

Office Type: Launch Potato has a vibrant downtown Delray Beach, Florida headquarters, with remote work options available.

Office Location(s): Wichita, KS (remote); Delray Beach, Florida (headquarters)

Geographic Context:

• Wichita, KS is the largest city in Kansas, with a population of approximately 390,000 people.
• The city is known for its cultural attractions, such as the Keeper of the Plains statue and the Wichita Art Museum.
• Wichita has a humid subtropical climate, with hot summers and cold winters.

Work Schedule: Full-time (40 hours per week) with flexible scheduling and the option to work remotely

ASSUMPTION: The remote work option provides flexibility for candidates who prefer to work from home or a location of their choice.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the Paid Media team and relevant stakeholders
• Final interview with the CEO or another executive team member

Key Assessment Areas:

• Google Ads campaign management experience
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Launch Potato's values

Application Tips:

• Highlight specific examples of successful Google Ads campaigns you've managed in the past
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, collaboration, communication, performance optimization, creative asset development, data reporting, trend analysis, competitive research, problem-solving, organizational skills, growth mindset, adaptability

ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Ads platform
• Looker or Tableau for data analysis
• Excel (Pivot Tables, Vlookups)
• Google Analytics and Google Tag Manager
• Competitive research and intelligence tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Entrepreneurial spirit
• Customer-centric approach

Work Style:

• Fast-paced and dynamic environment
• High degree of autonomy and responsibility
• Strong emphasis on performance and results
• Opportunities for growth and professional development

Self-Assessment Questions:

• Do you thrive in a fast-paced, test-and-learn environment with ever-evolving business priorities?
• Are you comfortable operating in a highly visible, performance-driven environment?
• Do you have a growth mindset and proactively pursue performance improvements?

ASSUMPTION: Candidates who align with Launch Potato's values and work style will be more likely to succeed in this role and contribute to the company's continued growth.

⚠️ Potential Challenges

• Managing large-scale budgets and meeting KPIs independently can be stressful and demanding
• Keeping up with platform and industry trends may require continuous learning and adaptation
• Collaborating with cross-functional teams and stakeholders can be complex and time-consuming
• Working remotely may present unique challenges, such as maintaining productivity and work-life balance

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a growth mindset.

📈 Similar Roles Comparison

• This role is similar to a Senior SEM Manager or Senior PPC Manager, but with a focus on Google Ads campaigns across multiple channels and verticals
• Unlike other roles, this position requires a high degree of autonomy and independence in managing campaigns and meeting KPIs
• Career progression may include opportunities to manage a team or take on additional responsibilities as the company grows

ASSUMPTION: Candidates with experience in similar roles or industries will have a competitive advantage in this position.

📝 Sample Projects

• Developing and executing a comprehensive Google Ads strategy for a new product launch
• Optimizing an existing campaign to improve CTR, reduce CPA, and increase ROAS by 20% within three months
• Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance

ASSUMPTION: These sample projects demonstrate the types of initiatives and responsibilities the Senior Performance Marketing Manager may be expected to undertake.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign lifecycle and how it is managed within the Paid Media team?
• How does the Paid Media team collaborate with other departments, such as business leads, account managers, and the yield team?
• What are the most significant challenges facing the Paid Media team currently, and how can this role help address them?
• How does Launch Potato support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your expertise in Google Ads campaign management and optimization
• Prepare for the interview by researching Launch Potato's company culture, values, and recent campaigns
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.