📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Delray Beach, FL (hybrid)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (on-site and remote)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns
- Managing large-scale budgets and meeting ROAS and revenue KPIs
- Collaborating cross-functionally with internal stakeholders
- Staying ahead of platform and industry trends
ASSUMPTION: This role requires a high level of autonomy and expertise in Google Ads campaign management. The ideal candidate will have a proven track record of driving results and working independently.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns
✅ Source and manage creative assets, including ad copy and creative materials
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends and provide performance updates
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous learning, and effective communication with both technical and non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Deep knowledge of Google Ads ecosystem
- Ability to optimize complex campaign structures independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a similar role or industry, as well as those with certifications from Google Ads or other relevant platforms, may be given preference.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: Salary and benefits may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato operates in the advertising services industry, focusing on connecting advertisers to customers throughout the consumer journey.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Launch Potato was founded in 2014 and has since grown into a profitable, high-growth company with a diverse, international team.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence may offer unique cultural experiences and opportunities for learning and growth.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and autonomy in managing Google Ads campaigns.
Reporting Structure: The Senior Performance Marketing Manager will report directly to the Head of Paid Media and work closely with cross-functional teams, including business leads, account managers, and the yield team.
Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Potential to expand the scope of responsibilities based on performance and company growth
- Opportunities to mentor junior team members and contribute to the development of internal processes and best practices
- Possibility to take on additional leadership responsibilities as the company continues to grow
ASSUMPTION: Successful candidates may have opportunities to grow within the company, taking on additional responsibilities or moving into leadership roles.
🌍 Location & Work Environment
Office Type: Launch Potato's headquarters is located in vibrant downtown Delray Beach, Florida, offering a dynamic and engaging work environment.
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a coastal city in Palm Beach County, Florida, with a population of approximately 65,000
- The city is known for its beaches, arts, culture, and vibrant downtown area
- Delray Beach offers a mix of urban and suburban living, with easy access to nearby cities such as West Palm Beach and Fort Lauderdale
Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement, allowing for a balance between on-site collaboration and remote work
ASSUMPTION: The hybrid work arrangement may provide candidates with the opportunity to balance the benefits of both on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate Google Ads campaign management skills
- On-site or virtual interview with the hiring manager and other team members to discuss the role, responsibilities, and fit
- Final interview or offer discussion
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Data-driven decision making and analytical problem-solving
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for the technical assessment or case study by reviewing Google Ads best practices and brushing up on your analytical skills
- Research Launch Potato's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, trend identification, campaign strategy, reporting, creative asset management, competitive research, problem-solving
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to increase the likelihood of being selected for an interview.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data visualization and analysis
- Microsoft Excel for data manipulation and reporting
- Project management tools (e.g., Asana, Trello, or Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: Familiarity with the tools and technologies listed above is preferred, but not required. Candidates should be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven: Launch Potato values results and continuous improvement
- Collaborative: The company fosters a culture of teamwork and cross-functional collaboration
- Inclusive: Launch Potato is committed to diversity, equity, and inclusion, and values the unique perspectives and experiences of its employees
Work Style:
- Data-driven: Launch Potato makes decisions based on data and analytics
- Dynamic: The company operates in a fast-paced, ever-evolving environment
- Entrepreneurial: Launch Potato values initiative, innovation, and a growth mindset
Self-Assessment Questions:
- Do you thrive in a data-driven, performance-oriented environment?
- Are you comfortable working collaboratively with cross-functional teams and stakeholders?
- Do you have a growth mindset and a willingness to learn and adapt in a dynamic work environment?
ASSUMPTION: Candidates who align with Launch Potato's values and work style are more likely to succeed in the role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting aggressive ROAS and revenue KPIs
- Staying ahead of platform and industry trends in a fast-paced, ever-evolving environment
- Balancing the demands of on-site collaboration and remote work in a hybrid work arrangement
- Navigating a diverse, international team with unique cultural perspectives and work styles
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their expertise, strong communication skills, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on Google Ads campaign management and optimization, as well as its hybrid work arrangement
- In the advertising services industry, Launch Potato's unique portfolio of brands and technologies sets it apart from competitors
- Career path comparison: This role offers opportunities for growth and advancement within Launch Potato's performance marketing team and the broader organization
ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this opportunity and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
- Optimizing an existing campaign to improve CTR, reduce CPA, and increase ROAS by 20% within three months
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance
ASSUMPTION: These sample projects illustrate the types of initiatives and responsibilities the Senior Performance Marketing Manager may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the performance marketing department?
- How does Launch Potato support the growth and development of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato measure and track the success of its Google Ads campaigns, and how does this role contribute to those metrics?
- What are the most challenging aspects of working in a hybrid work arrangement, and how does Launch Potato support its employees in navigating this environment?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Launch Potato's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads campaign management and optimization
- Prepare for the technical assessment or case study by reviewing Google Ads best practices and brushing up on your analytical skills
- Research Launch Potato's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
