📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Fort Lauderdale, FL (hybrid)
🔹 Job Type: On-site (Hybrid)
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Continuously learning and staying ahead of platform and industry trends
ASSUMPTION: This role requires a high level of expertise in Google Ads and a strong analytical background. Candidates should be comfortable working independently and collaborating with cross-functional teams.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills. Candidates should be comfortable working in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage. Familiarity with the Launch Potato portfolio of brands and technologies is a plus.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market rates and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees (Small to Medium-sized Enterprise)
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: Launch Potato
ASSUMPTION: Launch Potato's diverse team and international presence may offer unique opportunities for candidates interested in global collaboration and learning.
📊 Role Analysis
Career Level: Senior-level role with significant autonomy and responsibility
Reporting Structure: This role reports directly to the Head of Paid Media and works closely with cross-functional teams, including business leads, account managers, and the yield team
Work Arrangement: Hybrid work arrangement with a mix of on-site and remote work
Growth Opportunities:
- Potential to grow spend efficiently while maintaining strong margins, leading to increased responsibility and impact
- Opportunities to collaborate with and learn from a diverse, international team
- Potential to expand skills and expertise in Google Ads and other digital marketing channels
ASSUMPTION: This role offers significant growth potential for candidates with strong performance and a desire to learn and adapt in a dynamic environment.
🌍 Location & Work Environment
Office Type: Hybrid work environment with an on-site component in Fort Lauderdale, FL
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Fort Lauderdale is located in South Florida, with a subtropical climate and a diverse population
- The area offers a mix of urban and suburban living, with access to beaches, cultural attractions, and outdoor recreation
- Launch Potato's headquarters in Delray Beach is a vibrant, walkable downtown area with a strong sense of community
Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to the Fort Lauderdale area as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- Technical interview with the Paid Media team
- Final interview with the Head of Paid Media and other stakeholders
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical problem-solving and data-driven decision-making
- Communication and collaboration skills
- Adaptability and growth mindset
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of campaign optimizations, data analysis, and creative asset development
- Research Launch Potato's portfolio of brands and technologies to demonstrate your understanding of the company and its mission
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, reporting, creative experimentation, trend identification, competitive research, organizational skills, growth mindset, adaptability
ASSUMPTION: Launch Potato's application process may include assessments or case studies to evaluate candidates' skills and fit for the role.
🛠️ Tools & Technologies
- Google Ads platform (Search, Display, Demand Gen, Performance Max, YouTube)
- Looker or Tableau for data visualization and analysis
- Microsoft Excel (Pivot Tables, Vlookups)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable using Google Ads and other relevant tools and platforms. Familiarity with Looker or Tableau is a plus.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Adaptable
- Diverse and inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and growth-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with shifting priorities?
- Are you comfortable working independently and collaborating with cross-functional teams?
- Do you have a growth mindset and a strong desire to learn and adapt in a rapidly changing industry?
ASSUMPTION: Launch Potato's culture values performance, collaboration, and adaptability. Candidates should be comfortable working in a fast-paced, data-driven environment and be open to learning and growth.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting KPIs independently may require long hours and close monitoring of campaign performance
- Working in a hybrid environment may present challenges in communication and collaboration with remote team members
- Keeping up with platform and industry trends may require continuous learning and adaptation
- Balancing multiple campaigns and shifting priorities may require strong organizational skills and time management
ASSUMPTION: These challenges may vary depending on the individual's skills, experience, and work style. Candidates should be prepared to adapt and grow in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Senior SEM Manager or Senior PPC Manager, with a focus on Google Ads campaign management and optimization
- Unlike other roles, this position requires a strong analytical background and the ability to work independently with minimal oversight
- Career progression may include roles such as Director of Paid Media or Head of Performance Marketing, with increased responsibility and strategic decision-making
ASSUMPTION: Candidates should research similar roles and compare the required qualifications, responsibilities, and work environments to ensure a good fit for their career goals and work style.
📝 Sample Projects
- Optimizing a large-scale Google Ads campaign to improve CTR, reduce CPA, and increase ROAS by 20% within three months
- Developing and executing a comprehensive competitive research strategy to identify new growth opportunities and optimize campaign performance
- Collaborating with cross-functional teams to launch a new product or service, including planning, execution, and optimization of Google Ads campaigns to drive awareness, consideration, and purchase
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges candidates may face in this role. Actual projects may vary depending on the company's priorities and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign structure and management process for this role?
- How does the Paid Media team collaborate with other departments, such as business leads, account managers, and the yield team?
- What opportunities are there for growth and development within the Paid Media team and the company as a whole?
- How does the company support work-life balance for employees working in a hybrid environment?
- What are the most significant challenges facing the Paid Media team in the coming months, and how can this role contribute to addressing them?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company's priorities and culture. Candidates should tailor their questions to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Launch Potato's Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads campaign management, budget management, and data analysis
- Prepare examples of campaign optimizations, data analysis, and creative asset development to demonstrate your expertise and problem-solving skills
- Follow up with the HR team one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
