📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Greenville, SC (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on driving performance and growth through Google Ads campaigns.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a strong understanding of Google Ads, excellent analytical skills, and the ability to work independently and collaboratively to drive campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Familiarity with Google Ads Editor and other Google Ads tools
ASSUMPTION: Candidates should have a proven track record in Google Ads campaign management and a strong analytical background to excel in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with flexible hours and a remote work option
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. Actual compensation may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato is a digital media company specializing in advertising services, with a focus on connecting advertisers to customers throughout the consumer journey.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Launch Potato was founded in 2014 and is headquartered in Delray Beach, Florida, with a diverse, international team across over a dozen countries.
Company Description:
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
- Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!
- The company fosters a dynamic, test-and-learn environment with ever-evolving business priorities.
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startups
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse range of specialties and international team provide ample opportunities for growth and learning in this role.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of autonomy and expertise in Google Ads campaign management.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Paid Media team and collaborates closely with business leads, account managers, and the yield team.
Work Arrangement: This role offers a remote work option, with flexible hours and a focus on results-driven performance.
Growth Opportunities:
- Expanding Google Ads expertise and becoming an internal subject matter expert
- Gaining experience in managing and optimizing multiple campaign types and verticals
- Developing leadership skills through cross-functional collaboration and team management
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on expanding Google Ads expertise and developing leadership skills.
🌍 Location & Work Environment
Office Type: Launch Potato has an office in Delray Beach, Florida, but this role is remote and can be performed from Greenville, SC.
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Greenville, SC is a mid-sized city in the Upstate region of South Carolina, with a growing tech industry and a cost of living lower than the national average.
- The remote work option allows for greater flexibility and work-life balance.
- Launch Potato's international team fosters a diverse and inclusive work environment.
Work Schedule: Full-time, with flexible hours and a focus on results-driven performance
ASSUMPTION: The remote work option and flexible hours provide a good work-life balance, while the international team fosters a diverse and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the Paid Media team and other stakeholders
- Final interview with the company's leadership team
Key Assessment Areas:
- Google Ads campaign management experience
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Alignment with Launch Potato's company culture and values
Application Tips:
- Highlight specific examples of successful Google Ads campaigns you've managed and the results you achieved.
- Tailor your resume to emphasize skills and experiences relevant to this role, using keywords such as "Google Ads," "campaign management," "budget management," and "analytical skills."
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability.
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, competitive research, organizational skills, problem-solving, growth mindset
ASSUMPTION: The interview process will focus on assessing the candidate's Google Ads campaign management experience, analytical skills, and cultural fit with Launch Potato's values.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Excel (Pivot Tables, Vlookups)
- Google Ads Editor (preferred)
ASSUMPTION: Familiarity with Google Ads, Looker or Tableau, and Excel is essential for this role. Experience with Google Ads Editor is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven: Launch Potato values results and continuous improvement.
- Collaborative: The company fosters a culture of teamwork and cross-functional collaboration.
- Adaptable: Launch Potato embraces change and encourages employees to stay ahead of platform and industry trends.
Work Style:
- Highly visible, performance-driven environment
- Dynamic, test-and-learn environment with ever-evolving business priorities
- Remote work option with flexible hours
Self-Assessment Questions:
- Do you thrive in a dynamic, test-and-learn environment with ever-evolving business priorities?
- Are you comfortable operating in a highly visible, performance-driven environment?
- Do you have strong collaboration and communication skills, and can you work effectively with cross-functional teams?
ASSUMPTION: Candidates who are adaptable, performance-driven, and strong collaborators will be well-suited to Launch Potato's culture and work environment.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting KPIs independently may require long hours and close monitoring of campaign performance.
- Working remotely may present distractions or require additional self-discipline and time management skills.
- Keeping up with Google Ads platform updates and industry trends may require continuous learning and adaptation.
- Collaborating effectively with a diverse, international team may present communication and cultural challenges.
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and effective communication strategies.
📈 Similar Roles Comparison
- This role is unique in its focus on Google Ads campaign management and optimization, with a broad scope across multiple channels and verticals.
- Compared to other performance marketing roles, this position requires a higher level of autonomy and ownership of campaign performance.
- Career progression may include expanding into other marketing channels or taking on a leadership role within the Paid Media team.
ASSUMPTION: This role offers a unique opportunity to specialize in Google Ads campaign management and optimization, with potential for growth and leadership development.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, including targeting, bidding, and creative experimentation.
- Analyzing campaign performance data to identify trends and optimize targeting, bidding, and creative strategies to improve CTR, reduce CPA, and increase ROAS.
- Collaborating with cross-functional teams to identify new growth opportunities and optimize campaign performance across multiple channels and verticals.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on Google Ads campaign management, optimization, and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign life cycle for a Google Ads campaign at Launch Potato?
- How does the Paid Media team collaborate with other departments, such as business leads and the yield team?
- What are the most significant challenges facing the Paid Media team, and how can this role help address them?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your Google Ads campaign management experience, analytical skills, and collaboration skills, using relevant keywords.
- Prepare a cover letter that explains your interest in this role and how your skills and experiences make you a strong fit for Launch Potato's culture and values.
- If you have examples of successful Google Ads campaigns you've managed, include them in your application or be prepared to discuss them during the interview process.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
