Senior Performance Marketing Manager, Google

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager, Google

🔹 Company: Launch Potato

🔹 Location: Seattle, WA (remote)

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote-friendly

🚀 Job Overview

Key aspects of this role include:

• Driving growth and profitability of Launch Potato's paid media portfolio
• Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
• Managing large-scale budgets and meeting ROAS and revenue KPIs independently
• Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
• Staying ahead of platform and industry trends to proactively pursue performance improvements

ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals

✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives

✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS

✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing

✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities

ASSUMPTION: This role involves a high degree of multitasking, with shifting priorities and tight deadlines. Strong organizational skills and the ability to manage multiple campaigns simultaneously are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently

Required Skills:

• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

Preferred Skills:

• Experience with Google Ads Editor
• Fluency in additional languages

ASSUMPTION: Candidates with experience in a fast-paced, dynamic environment and a proven track record of driving results through data-driven decision making will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)

Benefits:

• Profit-sharing bonus
• Competitive benefits package

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Future increases will be based on company and personal performance, not annual cost of living adjustments.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

Company Size: 51-200 employees. As a mid-sized company, Launch Potato offers a dynamic work environment with opportunities for growth and impact.

Founded: 2014. Launch Potato has been operating for over a decade, with a proven track record of success in the digital advertising industry.

Company Description:

• Launch Potato is a digital media company with a portfolio of brands and technologies
• Headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
• The company's success comes from a diverse, energetic culture and high-performing, entrepreneurial team

Company Specialties:

• Digital marketing
• Mobile marketing
• Direct marketing
• Community building
• Performance marketing
• Online advertising
• Customer acquisition
• Lead generation
• Social media marketing
• Technology
• Software development
• Email marketing
• Affiliate marketing
• Startup
• Digital brands
• Digital advertising
• Digital publishing
• Paid search

Company Website: http://launchpotato.com

ASSUMPTION: Launch Potato's diverse range of specialties and international team provide a unique opportunity for candidates to gain exposure to various aspects of the digital marketing industry.

📊 Role Analysis

Career Level: Senior. This role is suitable for experienced professionals seeking to drive results and make a significant impact on the company's growth.

Reporting Structure: This role reports directly to the Head of Paid Media and may oversee junior team members or campaigns.

Work Arrangement: Remote-friendly. While the role is based in Seattle, WA, it offers flexibility for remote work.

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the Paid Media team
• Opportunity to work on diverse campaigns across various verticals and channels
• Exposure to cross-functional teams, providing a well-rounded understanding of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Remote-friendly with an office in downtown Delray Beach, Florida. The company encourages a flexible work environment, with the option to work remotely or from the office.

Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US

Geographic Context:

• Seattle, WA: A major tech hub with a thriving digital marketing industry
• Delray Beach, FL: A vibrant coastal city with a diverse and growing business community

Work Schedule: Full-time, with flexible hours and the ability to work remotely. The role may require occasional evening or weekend work to ensure campaign performance and meet deadlines.

ASSUMPTION: The remote-friendly work environment offers candidates the flexibility to balance their personal and professional lives while still maintaining a strong connection to the company's culture and team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• Technical assessment or case study
• Final interview with the Head of Paid Media and other team members

Key Assessment Areas:

• Google Ads campaign management and optimization skills
• Analytical problem-solving and data-driven decision making
• Communication and collaboration skills
• Cultural fit and alignment with Launch Potato's values

Application Tips:

• Highlight relevant experience and achievements in Google Ads campaign management
• Demonstrate strong analytical skills and provide examples of data-driven decision making
• Tailor your resume and cover letter to emphasize your fit for the role and the company's culture

ATS Keywords: Google Ads, Campaign Management, Budget Management, Analytical Skills, Ad Copywriting, Creative Development, Collaboration, Communication, Performance Optimization, Data Analysis, Competitive Research, Organizational Skills, Problem-Solving, Growth Mindset

ASSUMPTION: Launch Potato's application process is designed to assess candidates' technical skills, analytical problem-solving abilities, and cultural fit. Successful candidates will demonstrate a strong understanding of Google Ads campaign management and a data-driven approach to decision making.

🛠️ Tools & Technologies

• Google Ads platform (Search, Display, Demand Gen, Performance Max, YouTube)
• Google Ads Editor
• Looker or Tableau (or equivalent data visualization tools)
• Microsoft Excel
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with the Google Ads platform and relevant data visualization tools is essential for success in this role. Experience with project management tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Entrepreneurial spirit
• Customer-centric approach

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a proven track record of driving results through data-driven decision making in Google Ads campaign management?
• Are you comfortable working in a fast-paced, dynamic environment with shifting priorities and tight deadlines?
• Do you thrive in a collaborative, team-focused work environment and enjoy working cross-functionally with various stakeholders?

ASSUMPTION: Launch Potato values candidates who are data-driven, results-oriented, and collaborative team players. Successful candidates will demonstrate a strong fit with the company's values and work style.

⚠️ Potential Challenges

• Managing large-scale budgets and meeting KPIs independently may require long hours and occasional weekend work
• Working remotely may present unique challenges in maintaining productivity and work-life balance
• Keeping up with the latest trends and best practices in the fast-panging digital advertising industry can be demanding
• Collaborating effectively with cross-functional teams may require strong communication and project management skills

ASSUMPTION: These challenges can be mitigated by strong time management skills, clear communication, and a proactive approach to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior SEM/SEO Manager, with a focus on Google Ads campaign management and optimization
• Unlike other roles in the industry, this position offers the opportunity to work with a diverse portfolio of brands and technologies across multiple verticals
• Career progression may include moving into a leadership role within the Paid Media team or transitioning into a related field, such as digital strategy or business development

ASSUMPTION: This role offers unique opportunities for growth and development within the digital advertising industry, with a focus on Google Ads campaign management and optimization.

📝 Sample Projects

• Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
• Optimizing an existing campaign to improve CTR, reduce CPA, and increase ROAS by 20% within three months
• Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Senior Performance Marketing Manager, Google, and provide insight into the skills and knowledge required for success in the role.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role and how they may evolve over time?
• How does the Paid Media team collaborate with other departments, such as Business Development and Creative, to ensure campaign success?
• What opportunities are there for professional growth and development within the Paid Media team and the company as a whole?
• How does Launch Potato support work-life balance for its employees, particularly those working remotely?
• What are the most significant challenges facing the Paid Media team in the coming months, and how can this role help address them?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads campaign management and optimization
• Prepare for the technical assessment or case study by brushing up on your Google Ads knowledge and data analysis skills
• Research Launch Potato's company culture and values to demonstrate your fit for the role and the organization
• Follow up with the Talent Acquisition team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.