📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Orlando, FL (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to drive performance and growth across diverse Google Ads campaigns.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of data analysis, strategic planning, and cross-functional collaboration to achieve campaign goals and drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages (Spanish, French, German, etc.)
ASSUMPTION: Candidates should have a strong background in Google Ads campaign management, with a proven track record of driving performance and growth.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on market rates for the nearest major metro and varies according to Launch Potato’s Levels Framework. Future increases will be based on company and personal performance, not annual cost of living adjustments.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- Headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato is a dynamic, high-growth company with a diverse, international team and a focus on performance-driven marketing.
📊 Role Analysis
Career Level: Senior-level role with significant autonomy and strategic decision-making
Reporting Structure: This role reports directly to the Head of Paid Media and works closely with cross-functional teams, including business leads, account managers, and the yield team
Work Arrangement: Remote, with the option to work on-site in Delray Beach, Florida
Growth Opportunities:
- Potential to expand the scope of responsibilities and lead a team as the company grows
- Opportunities to work on diverse campaigns and verticals, driving growth and innovation
- Access to professional development resources and training to enhance skills and advance career
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Launch Potato's headquarters is located in vibrant downtown Delray Beach, Florida, with remote work options available
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a coastal city in Palm Beach County, Florida, with a population of approximately 68,000
- The city is known for its beaches, arts, culture, and diverse dining scene
- Delray Beach is conveniently located near major highways and offers easy access to nearby cities, including West Palm Beach and Fort Lauderdale
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The remote work option provides flexibility for candidates who prefer to work from home or in a location outside of Delray Beach.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Technical interview with the Head of Paid Media or another senior team member
- Final interview with the Head of Paid Media and/or other senior stakeholders
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical problem-solving abilities
- Communication and collaboration skills
- Strategic thinking and planning
Application Tips:
- Highlight your experience with Google Ads campaign management and optimization, including specific examples of successful campaigns and strategies
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, campaign strategy, creative asset management, trend identification, problem-solving, organizational skills, growth mindset
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the Launch Potato team.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have a strong proficiency in the Google Ads platform and relevant data analysis tools, as well as experience with project management tools.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Adaptable
- Diverse and inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and strategic
- Collaborative and cross-functional
- Performance-focused and results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with shifting priorities?
- Are you comfortable working independently and making data-driven decisions?
- Do you have strong communication and collaboration skills, and can you work effectively with cross-functional teams?
- Are you passionate about driving performance and growth through strategic marketing campaigns?
ASSUMPTION: Launch Potato values candidates who are adaptable, data-driven, collaborative, and passionate about performance marketing.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently may require long hours and close monitoring of campaign performance
- Working remotely may present challenges in maintaining a healthy work-life balance and staying connected with the team
- Keeping up with the latest trends and best practices in Google Ads and the broader digital marketing landscape may require continuous learning and adaptation
- Collaborating effectively with cross-functional teams may require strong communication and project management skills
ASSUMPTION: These challenges can be mitigated by strong time management, communication, and organizational skills, as well as a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Media Manager or Senior SEM Manager position, but with a focus on Google Ads campaigns across multiple channels and verticals
- Unlike some roles in the industry, this position offers a high degree of autonomy and strategic decision-making
- Career progression may involve expanding the scope of responsibilities and leading a team, rather than moving into a more specialized or technical role
ASSUMPTION: Candidates should have a strong background in Google Ads campaign management and be comfortable working in a dynamic, high-growth environment.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new product launch, including keyword research, ad copy creation, and targeting optimization
- Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting findings to stakeholders with actionable recommendations
- Collaborating with the creative team to develop and test new ad creative assets, and optimizing campaign performance based on A/B test results
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role, as well as the opportunity to drive meaningful business impact through Google Ads campaign management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Media department, and how this role fits into the broader organization?
- What are the most significant challenges facing the company's paid media portfolio, and how does this role address them?
- How does Launch Potato support the professional development and growth of its employees, particularly in the Paid Media department?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Launch Potato foster a diverse, inclusive, and collaborative work environment, and what specific initiatives are in place to support these values?
ASSUMPTION: These interview questions are designed to provide insight into the company's culture, team dynamics, and expectations for the role, as well as the opportunity to assess the candidate's fit with the organization's values and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of successful Google Ads campaign management and optimization
- Prepare for the interview process by researching Launch Potato's company culture, values, and recent campaigns, as well as brushing up on your Google Ads knowledge and data analysis skills
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
