📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Belo Horizonte, Brazil (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Becoming the internal subject matter expert on Google Ads strategy
ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and optimize campaigns independently.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels, ensuring campaigns meet daily, weekly, monthly, and quarterly goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and shifting priorities within fast-paced deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in Portuguese
ASSUMPTION: Fluency in Portuguese is preferred but not required, as the role is remote and the team is international.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Senior Performance Marketing Manager with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and company holidays
- Remote work equipment allowance
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and a results-driven work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which makes it an attractive place for like-minded teammates and partners.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Paid Media and may have supervisory responsibilities for junior team members
Work Arrangement: Remote, with occasional team meetings and events
Growth Opportunities:
- Potential to advance to a leadership role within the Paid Media team or take on additional responsibilities as the company grows
- Opportunities to work on diverse campaigns across various verticals and channels
- Chance to collaborate with cross-functional teams and influence company-wide strategies
ASSUMPTION: This role offers significant growth potential for the right candidate, as Launch Potato is a high-growth company with a diverse portfolio of brands and technologies.
🌍 Location & Work Environment
Office Type: Remote (with occasional team meetings and events)
Office Location(s): Belo Horizonte, Brazil (remote)
Geographic Context:
- Belo Horizonte is the sixth-largest city in Brazil, with a vibrant culture and a growing tech industry
- The city offers a high quality of life, with numerous parks, museums, and cultural attractions
- Belo Horizonte has a tropical savanna climate, with warm temperatures year-round
Work Schedule: Full-time (40 hours per week), with flexible hours and a results-driven work environment
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work from a location that suits the candidate's preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical assessment or case study
- Interview with the Head of Paid Media and/or other team members
- Final interview with the CEO or another executive
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical problem-solving and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight your relevant experience and achievements in Google Ads campaign management
- Include specific examples of how you've optimized campaigns and driven results
- Tailor your resume and cover letter to emphasize your analytical, organizational, and communication skills
- Prepare for the technical assessment or case study by brushing up on your Google Ads knowledge and data analysis skills
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, organizational skills, problem-solving, growth mindset, adaptability, reporting, creative experimentation
ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis and visualization
- Excel (Pivot Tables, Vlookups)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for campaign management, data analysis, and team collaboration.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and experimentation
- Results-driven and entrepreneurial mindset
Work Style:
- Fast-paced and dynamic environment
- High degree of autonomy and self-management
- Cross-functional collaboration and teamwork
- Results-driven and performance-focused
- Remote work with occasional team meetings and events
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with shifting priorities?
- Are you comfortable working remotely and managing your time independently?
- Do you have strong analytical skills and a data-driven approach to decision-making?
- Are you a strong communicator and collaborator, able to work effectively with cross-functional teams?
- Do you have a growth mindset and a passion for continuous learning and improvement?
ASSUMPTION: Launch Potato values a diverse, inclusive team and culture, and candidates who align with these values and work styles are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities within fast-paced deadlines
- Working remotely and maintaining a healthy work-life balance
- Keeping up with the latest trends and best practices in Google Ads campaign management
- Collaborating effectively with cross-functional teams and stakeholders
- Driving performance and optimizing campaigns independently, with minimal oversight
ASSUMPTION: These challenges require strong self-management skills, adaptability, and a results-driven mindset to overcome successfully.
📈 Similar Roles Comparison
- Unlike other performance marketing roles, this position focuses exclusively on Google Ads campaign management and optimization
- This role requires a higher level of expertise in Google Ads and a stronger analytical background than general performance marketing roles
- Career progression in this role may lead to leadership positions within the Paid Media team or broader marketing and advertising roles within the company
ASSUMPTION: This role is unique in its focus on Google Ads campaign management and offers significant growth potential for the right candidate.
📝 Sample Projects
- Optimizing a large-scale Google Ads campaign to reduce CPA by 20% while maintaining or increasing ROAS
- Developing and executing a creative testing strategy to improve CTR by 15% across multiple campaign types
- Analyzing campaign performance data to identify trends and opportunities for new growth and optimization
ASSUMPTION: These sample projects demonstrate the types of initiatives and challenges you may face in this role, requiring strong analytical, creative, and problem-solving skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Media team?
- How does this role fit into the broader marketing and advertising strategy at Launch Potato?
- What are the most significant challenges facing the Paid Media team currently, and how can this role help address them?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company, and demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://launchpotato.com/careers?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=lp-job-board-2-careers
- Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads campaign management, data analysis, and collaboration
- Prepare for the technical assessment or case study by brushing up on your Google Ads knowledge and data analysis skills
- Research Launch Potato's company culture and values to demonstrate your fit and alignment with the organization
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
