🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Las Vegas, NV (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with occasional on-site requirements)
Key aspects of this role include:
ASSUMPTION: This role requires a high degree of autonomy and strong analytical skills to manage complex campaigns and shifting priorities effectively.
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet daily, weekly, monthly, and quarterly goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a deep understanding of the Google Ads ecosystem and the ability to optimize complex campaign structures independently.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in a fast-paced, dynamic environment and a proven track record of driving campaign performance will be most successful in this role.
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
Working Hours: Full-time (40 hours per week) with occasional on-site requirements
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. Final compensation will be determined based on Launch Potato’s Levels Framework and individual performance.
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
Company Specialties:
Company Website: Launch Potato
ASSUMPTION: Launch Potato's unique international team across over a dozen countries contributes to its diverse, energetic culture and high-performing, entrepreneurial team.
Career Level: Senior-level role with significant autonomy and responsibility
Reporting Structure: This role reports directly to the Head of Paid Media and may oversee junior team members
Work Arrangement: Remote with occasional on-site requirements for team meetings and collaboration
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibility over time.
Office Type: Remote with occasional on-site requirements
Office Location(s): Las Vegas, NV (with occasional on-site requirements)
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones
ASSUMPTION: The remote work arrangement may require occasional on-site presence for team meetings, training, or other company events.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Google Ads, Campaign Management, Budget Management, Analytical Skills, Ad Copywriting, Creative Development, Collaboration, Communication, Performance Optimization, Data Analysis, Creative Experimentation, Trend Identification, Subject Matter Expertise, Organizational Skills, Problem-Solving, Growth Mindset, Adaptability
ASSUMPTION: Launch Potato's application process may include additional assessments or interviews to evaluate candidates' fit for the role and company culture.
ASSUMPTION: Candidates should have a strong working knowledge of the Google Ads platform and experience with data analysis tools to be successful in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Launch Potato's company values and work style will be most successful in this role and contribute to the company's diverse, energetic culture.
ASSUMPTION: Candidates should be prepared to manage multiple campaigns and shifting priorities effectively, with a strong focus on data-driven decision-making and continuous improvement.
ASSUMPTION: Candidates should have a strong understanding of the Google Ads ecosystem and relevant industry trends to be successful in this role.
ASSUMPTION: Candidates should be prepared to provide specific examples of their campaign management and optimization skills, as well as their ability to collaborate effectively with cross-functional teams.
ASSUMPTION: Candidates should ask thoughtful, insightful questions to demonstrate their interest in the role and company, as well as their understanding of the required qualifications and responsibilities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.