📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Santa fe, Argentina (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating with cross-functional teams to maximize campaign outcomes
ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and growth.
📋 Key Responsibilities
✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet daily, weekly, monthly, and quarterly goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a high degree of autonomy and the ability to work independently to manage campaigns and drive performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with multiple campaign types beyond Search
- Ability to report on and act upon campaign data independently
ASSUMPTION: Candidates with a proven track record in Google Ads campaign management and strong analytical skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for Senior Performance Marketing Managers in Argentina)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for Senior Performance Marketing Managers in Argentina. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
Company Size: 51-200 employees. As a mid-sized company, Launch Potato offers a dynamic work environment with opportunities for growth and impact.
Founded: 2014. Launch Potato has been connecting advertisers to customers for over a decade, with a strong track record of success.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse range of specialties and expertise allows it to offer unique opportunities for growth and learning to its employees.
📊 Role Analysis
Career Level: Senior. This role is well-suited for experienced professionals looking to drive performance and growth in a dynamic, fast-paced environment.
Reporting Structure: This role reports directly to the Head of Paid Media and works closely with cross-functional teams, including business leads, account managers, and the yield team.
Work Arrangement: Remote. This role offers flexible work arrangements, including remote work options.
Growth Opportunities:
- Potential to grow into a leadership role within the Paid Media team or across the organization
- Opportunities to expand skills and expertise in digital marketing and advertising
- Chance to work on high-impact campaigns and drive significant business growth
ASSUMPTION: This role offers significant opportunities for growth and development within a dynamic and fast-paced organization.
🌍 Location & Work Environment
Office Type: Remote. This role does not require a physical office presence, allowing for greater flexibility and work-life balance.
Office Location(s): Santa fe, Argentina (remote)
Geographic Context:
- Santa fe, Argentina is a vibrant and culturally rich city with a growing tech industry
- The remote work arrangement allows for greater flexibility and the ability to work from anywhere
- Argentina offers a high quality of life and affordable cost of living compared to other major cities in the region
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement and flexible hours offered by this role provide a high degree of autonomy and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth technical interview to evaluate Google Ads campaign management skills and analytical problem-solving abilities
- Final interview with the Head of Paid Media to discuss career goals, expectations, and fit within the team
Key Assessment Areas:
- Google Ads campaign management expertise
- Analytical problem-solving skills
- Collaboration and communication abilities
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant Google Ads campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Launch Potato's business and how your skills and experience align with the role's requirements
- Prepare for the technical interview by brushing up on your Google Ads campaign management skills and practicing data analysis exercises
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, organizational skills, problem-solving, growth mindset, adaptability, reporting, competitive research
ASSUMPTION: Launch Potato's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis and visualization
- Microsoft Excel for data manipulation and reporting
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: This role requires a strong proficiency in the Google Ads platform and familiarity with data analysis tools and project management software.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer-centric approach
- Integrity and transparency
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a proven track record of driving performance and growth in Google Ads campaigns?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a strong analytical background and the ability to make data-driven decisions?
- Are you committed to continuous learning and improvement, and do you embrace a growth mindset?
- Do you align with Launch Potato's company values and cultural norms?
ASSUMPTION: Launch Potato's company culture values data-driven decision making, collaboration, and continuous learning and improvement. Candidates who align with these values and demonstrate a strong work ethic and commitment to results will be most successful in this role.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting aggressive ROAS and revenue KPIs independently
- Keeping up with the fast-paced and dynamic nature of the digital advertising industry
- Collaborating effectively with cross-functional teams and stakeholders
- Balancing multiple campaigns and shifting priorities within tight deadlines
- Adapting to changes in platform policies, algorithms, and best practices
ASSUMPTION: This role presents significant challenges and requires a high degree of autonomy, strong analytical skills, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is similar to other Senior Performance Marketing Manager positions, but with a focus on Google Ads campaign management and a greater emphasis on data-driven decision making
- Compared to other roles in the advertising industry, this position offers a high degree of autonomy and responsibility for driving performance and growth
- Career progression in this role may lead to leadership positions within the Paid Media team or across the organization
ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic and fast-paced organization, with a focus on Google Ads campaign management and data-driven decision making.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, driving significant revenue growth and exceeding ROAS targets
- Optimizing an existing Google Ads campaign to reduce CPA and increase ROAS, resulting in a 20% improvement in campaign performance
- Collaborating with the creative team to develop and test new ad copy and creative assets, driving a 15% increase in CTR and a 10% reduction in CPA
ASSUMPTION: These sample projects demonstrate the high level of responsibility and autonomy required for this role, as well as the opportunity to drive significant business impact through effective Google Ads campaign management.
❓ Key Questions to Ask During Interview
- Can you describe the typical Google Ads campaign structure and strategy for a successful launch?
- How do you approach optimizing an underperforming Google Ads campaign, and what metrics do you focus on?
- Can you walk me through your process for developing and testing new ad copy and creative assets?
- How do you collaborate with cross-functional teams to maximize campaign outcomes and drive business growth?
- What opportunities are there for growth and development within the Paid Media team and across the organization?
ASSUMPTION: These interview questions are designed to assess the candidate's technical skills, cultural fit, and alignment with Launch Potato's values and mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant Google Ads campaign management experience and achievements
- Write a cover letter that demonstrates your understanding of Launch Potato's business and how your skills and experience align with the role's requirements
- Prepare for the technical interview by brushing up on your Google Ads campaign management skills and practicing data analysis exercises
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
