📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Oklahoma City, OK (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns
- Managing large-scale budgets and meeting ROAS and revenue KPIs
- Collaborating cross-functionally with internal stakeholders
- Staying ahead of platform and industry trends
ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on performance-driven results.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Continuously monitor campaign health and perform routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends and provide performance updates
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
ASSUMPTION: This role involves a high degree of data analysis and strategic decision-making to maximize campaign outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns, with experience across multiple campaign types beyond Search
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates should have a solid understanding of Google Ads ecosystem and be comfortable working independently with minimal supervision.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with flexible hours and a remote work arrangement
ASSUMPTION: Salary range is based on market rates for the nearest major metro and Launch Potato’s Levels Framework, which considers company and personal performance.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato is a digital media company specializing in advertising services, with a focus on connecting advertisers to customers throughout the consumer journey.
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: 2014, with a history of rapid growth and expansion in the digital advertising industry.
Company Description:
- Headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
- Focused on being a leading connector of advertisers to customers, from awareness to consideration to purchase
- Cultural emphasis on diversity, equity, and inclusion, with a commitment to equal employment opportunities
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence provide a unique work environment with global perspectives.
📊 Role Analysis
Career Level: Senior-level position with significant responsibility and autonomy
Reporting Structure: This role reports directly to the Head of Paid Media and may manage junior team members or campaigns
Work Arrangement: Remote work arrangement, with flexible hours and the ability to work from Oklahoma City, OK
Growth Opportunities:
- Potential to expand the scope of responsibilities and manage a team as the company grows
- Opportunities to work on diverse campaigns across multiple verticals and channels
- Chance to develop expertise in Google Ads strategy and become an internal subject matter expert
ASSUMPTION: This role offers significant growth potential as Launch Potato continues to expand its paid media portfolio.
🌍 Location & Work Environment
Office Type: Remote work arrangement, with the option to work from the Oklahoma City, OK office
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida, 33444, US (headquarters); Oklahoma City, OK (remote)
Geographic Context:
- Oklahoma City, OK is a mid-sized city with a cost of living lower than the national average
- Remote work allows for flexibility and the ability to work from various locations
- Launch Potato's international team provides a diverse and global work environment
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from various locations, while the Oklahoma City office offers a centralized hub for in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the Head of Paid Media and other team members
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical problem-solving abilities
- Collaboration and communication skills
- Growth mindset and adaptability
Application Tips:
- Highlight relevant Google Ads experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful Google Ads campaigns you've managed and the results you achieved
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, collaboration, communication, performance optimization, creative asset development, data analysis, reporting, trend identification, competitive research, problem-solving, organizational skills, growth mindset
ASSUMPTION: Launch Potato's application process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a fast-paced, performance-driven environment.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Excel (Pivot Tables, Vlookups)
- Competitive research and intelligence tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: This role requires proficiency in Google Ads platform and data analysis tools, as well as familiarity with competitive research tools.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Inclusive
- Adaptable
- Growth-oriented
Work Style:
- Data-driven decision-making
- Fast-paced and dynamic environment
- Test-and-learn approach
- Cross-functional collaboration
- Performance-focused culture
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in Google Ads?
- Can you provide an example of a time when you identified a trend or opportunity in a Google Ads campaign and capitalized on it?
- How do you approach working with cross-functional teams to maximize campaign outcomes?
ASSUMPTION: Launch Potato values candidates who are data-driven, collaborative, and adaptable, with a strong focus on performance and growth.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting aggressive ROAS and revenue KPIs
- Staying ahead of platform and industry trends in a fast-paced environment
- Collaborating effectively with cross-functional teams to maximize campaign outcomes
- Working remotely and maintaining productivity in a flexible work arrangement
ASSUMPTION: This role presents unique challenges and opportunities for candidates looking to make a significant impact in a performance-driven, fast-paced environment.
📈 Similar Roles Comparison
- Unlike other senior performance marketing roles, this position focuses exclusively on Google Ads campaigns, requiring deep expertise in the platform
- Launch Potato's international team and global presence provide a unique work environment with diverse perspectives
- This role offers significant growth potential as Launch Potato continues to expand its paid media portfolio
ASSUMPTION: This role is unique in its focus on Google Ads campaigns and offers significant growth potential in a dynamic, international work environment.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new campaign launch
- Optimizing an underperforming Google Ads campaign to improve CTR, reduce CPA, and increase ROAS
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the importance of data-driven decision-making and continuous optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader paid media strategy?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato measure and evaluate the success of its Google Ads campaigns?
- What are the biggest challenges facing the paid media team, and how can this role help address them?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, team dynamics, and the company's approach to performance and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant Google Ads experience and achievements
- Prepare examples of successful Google Ads campaigns you've managed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
