📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Quito, Ecuador (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving the growth and profitability of Launch Potato's paid media portfolio
- Leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating closely with business leads, account managers, and the yield team to identify trends and provide performance updates
- Becoming the internal subject matter expert on Google Ads strategy
ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and growth.
📋 Key Responsibilities
✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: The role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and shifting priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Ads Editor
- Fluency in Spanish
ASSUMPTION: Fluency in Spanish is preferred but not required, as the role is remote and the team is global.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work schedule
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato operates in the advertising services industry, focusing on connecting advertisers to customers throughout the consumer journey.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Launch Potato was founded in 2014, with a mission to help customers discover new products and services that improve their lives.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
- Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and global presence provide a unique work environment with opportunities for international collaboration and learning.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and autonomy in managing Google Ads campaigns and driving performance.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Paid Media team and works closely with business leads, account managers, and the yield team.
Work Arrangement: This role is remote, with flexibility for a hybrid work arrangement if desired.
Growth Opportunities:
- Expanding the scope of Google Ads campaigns managed
- Leading and mentoring junior team members
- Contributing to the development of Launch Potato's paid media strategy
- Potential career progression into a management or leadership role within the Paid Media team
ASSUMPTION: The remote work arrangement provides flexibility for candidates to balance their personal and professional lives, while also offering opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Launch Potato has a headquarters in Delray Beach, Florida, but this role is remote and can be performed from anywhere.
Office Location(s): The company has offices in various locations, including Delray Beach, Florida; Seattle, Washington; New York, New York; and Quito, Ecuador (remote).
Geographic Context:
- Quito, Ecuador, is the capital and largest city of Ecuador, with a population of over 2.6 million people
- The city is known for its historic architecture, museums, and parks, as well as its vibrant cultural scene
- Quito has a tropical highland climate, with mild temperatures year-round
Work Schedule: The work schedule is flexible, with a focus on results and performance rather than hours worked.
ASSUMPTION: The remote work arrangement allows candidates to work from their preferred location, with the flexibility to balance their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the Paid Media team and/or hiring manager
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Tailor your resume and cover letter to emphasize your analytical, communication, and collaboration skills
- Prepare for the technical assessment or case study by reviewing recent Google Ads updates and best practices
- Research Launch Potato's company culture and values to demonstrate your cultural fit
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, organizational skills, problem-solving, growth mindset, adaptability, competitive research, subject matter expertise
ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Google Ads platform (Search, Display, Demand Gen, Performance Max, YouTube)
- Google Ads Editor
- Looker or Tableau (or equivalent data visualization tools)
- Microsoft Excel
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Familiarity with the Google Ads platform and relevant data visualization tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Accountability and ownership
- Innovation and creativity
Work Style:
- Results-driven and performance-focused
- Autonomous and self-directed
- Adaptable and flexible
- Strong communication and collaboration skills
- Comfortable working in a dynamic, fast-paced environment
Self-Assessment Questions:
- Do you have a proven track record of driving performance and growth in Google Ads campaigns?
- Are you comfortable working independently and managing multiple campaigns simultaneously?
- Do you thrive in a dynamic, test-and-learn environment with ever-evolving business priorities?
- Are you a strong communicator and collaborator, able to work effectively with cross-functional teams?
- Do you align with Launch Potato's company values and work style?
ASSUMPTION: Candidates who demonstrate a strong fit with Launch Potato's company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities in a fast-paced environment
- Keeping up with frequent updates and changes to the Google Ads platform
- Balancing the need for data-driven decision making with the need for creativity and innovation
- Effectively communicating and collaborating with cross-functional teams in a remote work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a growth mindset.
📈 Similar Roles Comparison
- This role is similar to other Senior Performance Marketing Manager positions, but with a focus on Google Ads campaign management and optimization
- Unlike some roles in the industry, this position requires a high degree of autonomy and self-management
- Career progression in this role could lead to management or leadership positions within the Paid Media team or the broader organization
ASSUMPTION: Candidates with experience in similar roles or a strong background in Google Ads campaign management are well-positioned to succeed in this position.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
- Optimizing an existing Google Ads campaign to improve CTR, reduce CPA, and increase ROAS
- Conducting competitive research and analysis to identify new growth opportunities and optimization strategies
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that candidates can expect to encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical Google Ads campaign structure and strategy for a successful launch?
- How does the Paid Media team collaborate with other departments, such as business leads, account managers, and the yield team?
- What are the most significant challenges facing the Google Ads campaigns currently managed by the team, and how can this role help address them?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of Google Ads campaigns, and how are they tracked and reported?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads campaign management, analytics, and communication
- Prepare for the technical assessment or case study by reviewing recent Google Ads updates and best practices
- Research Launch Potato's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
