📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Salvador, Brazil (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders
- Staying ahead of platform and industry trends
ASSUMPTION: This role requires a high level of expertise in Google Ads and a strong analytical background to drive performance and growth.
📋 Key Responsibilities
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a proactive approach to campaign management and a strong focus on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with multiple campaign types beyond Search
- Ability to report on and act upon campaign data independently
ASSUMPTION: Candidates should have a proven track record in Google Ads campaign management and a strong analytical background to excel in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Performance Marketing Manager with 5-10 years of experience in Brazil)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Flexible work schedule
- Professional development opportunities
Working Hours: Full-time, remote work with flexible hours
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse and international team contributes to a dynamic and inclusive work environment.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the Paid Media Director
Work Arrangement: Remote, full-time with flexible hours
Growth Opportunities:
- Potential to lead a team and mentor junior team members
- Opportunities to expand skills and knowledge in digital marketing and advertising
- Possibility to take on more responsibilities and advance within the company
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): Salvador, Brazil
Geographic Context:
- Salvador is the capital of the state of Bahia, Brazil, and has a population of approximately 2.9 million people
- The city is known for its historic sites, vibrant culture, and beautiful beaches
- Salvador has a tropical savanna climate, with hot and humid weather year-round
Work Schedule: Flexible, with core hours between 9 am and 5 pm local time
ASSUMPTION: Working remotely in Salvador offers a unique blend of cultural experiences and a relaxed work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the Paid Media Director
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical problem-solving and data-driven decision making
- Collaboration and communication skills
- Adaptability and growth mindset
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Include specific examples of data-driven decisions and their outcomes
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role
ATS Keywords: Google Ads, Campaign Management, Analytical Skills, Ad Copywriting, Collaboration, Performance Optimization, Data Analysis, Creative Development, Budget Management, Reporting, Strategic Planning, Trend Analysis, Communication, Adaptability, Organizational Skills, Problem-Solving
ASSUMPTION: The application process may vary, and it's essential to follow the instructions provided by Launch Potato.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: The required tools and technologies may change or be updated based on the company's needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Innovation and creativity
- Diversity, equity, and inclusion
Work Style:
- Remote and flexible work arrangements
- Fast-paced and dynamic environment
- Test-and-learn approach to campaign management
- Strong focus on performance and results
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in Google Ads?
- Can you provide an example of a time when you had to adapt to a significant change in a campaign or strategy?
- How do you approach collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: Launch Potato values candidates who align with their company values and can thrive in a dynamic, test-and-learn environment.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities within fast-paced deadlines
- Staying ahead of platform and industry trends in a rapidly evolving field
- Collaborating effectively with remote team members across different time zones
- Balancing the need for data-driven decision making with the need for quick action and adaptation
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a growth mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior SEM Manager or Senior PPC Manager, with a focus on Google Ads campaigns
- Unlike some other roles in the industry, this position requires a strong analytical background and a proactive approach to campaign management
- Career progression may include taking on more responsibilities, leading a team, or advancing to a director-level role
ASSUMPTION: This role offers unique opportunities for growth and development within the digital marketing and advertising industry.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new product launch
- Optimizing an existing campaign to improve ROAS and reduce CPA
- Conducting competitive research and analysis to identify new growth opportunities
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of expertise required for this role.
❓ Key Questions to Ask During Interview
- How does Launch Potato support the professional development and growth of its employees?
- Can you describe the team structure and dynamics within the Paid Media department?
- How does Launch Potato approach diversity, equity, and inclusion in the workplace?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Launch Potato measure and track the success of its Google Ads campaigns?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and it provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your Google Ads campaign management experience and achievements
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
