Senior Performance Marketing Manager, Google

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager

🔹 Company: Launch Potato

🔹 Location: Cleveland, OH (remote)

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Driving growth and profitability of Launch Potato's paid media portfolio
• Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
• Managing large-scale budgets and meeting ROAS and revenue KPIs independently
• Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving performance and growth through Google Ads campaigns.

📋 Key Responsibilities

✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals

✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use

✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation

✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS

✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders

✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing

✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities

✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins

ASSUMPTION: This role involves a high degree of technical expertise and requires a strong understanding of the Google Ads ecosystem, as well as the ability to optimize complex campaign structures independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)

Required Skills:

• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

Preferred Skills:

• Experience with Google Ads Scripts or other automation tools
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in additional languages may be beneficial for targeting campaigns in different regions.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)

Benefits:

• Profit-sharing bonus
• Competitive benefits package

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market rates for the nearest major metro and Launch Potato’s Levels Framework. Actual compensation may vary based on individual performance and company growth.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services - Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

Company Size: 51-200 employees - Launch Potato offers a dynamic and collaborative work environment, with ample opportunities for growth and development.

Founded: 2014 - Launch Potato was founded in 2014 and has since grown into a leading digital media company with a portfolio of brands and technologies.

Company Description:

• As The Discovery and Conversion Company, Launch Potato helps customers discover new products and services that make their lives better
• Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team
• The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries

Company Specialties:

• Digital marketing
• Mobile marketing
• Direct marketing
• Community building
• Performance marketing
• Online advertising
• Customer acquisition
• Lead generation
• Social media marketing
• Technology
• Software development
• Email marketing
• Affiliate marketing
• Startup
• Digital brands
• Digital advertising
• Digital publishing
• Paid search

Company Website: http://launchpotato.com

ASSUMPTION: Launch Potato's diverse range of specialties reflects its commitment to providing comprehensive digital marketing solutions to its clients.

📊 Role Analysis

Career Level: Senior - This role is suited for experienced marketing professionals looking to drive strategic growth and optimization within a dynamic digital media company.

Reporting Structure: This role reports directly to the Paid Media team and collaborates closely with business leads, account managers, and the yield team.

Work Arrangement: Remote - This role can be performed remotely, with a flexible work schedule that accommodates individual needs and preferences.

Growth Opportunities:

• Advancement to a leadership or management role within the Paid Media team
• Expansion into other areas of digital marketing or advertising within the company
• Opportunities to work on high-impact projects and campaigns, driving significant business growth

ASSUMPTION: Launch Potato's fast-paced and entrepreneurial environment offers ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical presence in the company's headquarters or any other office location.

Office Location(s): Cleveland, OH (remote) - While this role is remote, the company maintains an office in Delray Beach, Florida, and has a unique international team across over a dozen countries.

Geographic Context:

• Cleveland, OH - A vibrant and culturally diverse city with a rich history and a thriving arts scene
• Remote work - Offers flexibility and convenience, allowing employees to work from the comfort of their own homes or other preferred locations
• International team - Provides opportunities to collaborate with and learn from colleagues from diverse backgrounds and cultures

Work Schedule: Full-time (40 hours per week) with flexible scheduling - This role offers a flexible work schedule that accommodates individual needs and preferences, with a focus on results and performance.

ASSUMPTION: Launch Potato's remote work arrangement allows for a better work-life balance and the ability to attract and retain top talent from diverse geographic locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the Paid Media team
• Final interview with senior leadership

Key Assessment Areas:

• Technical expertise in Google Ads campaign management
• Analytical problem-solving skills
• Collaboration and communication skills
• Growth mindset and adaptability

Application Tips:

• Highlight relevant experience and achievements in Google Ads campaign management
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and adaptability

ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, competitive research, organizational skills, problem-solving, growth mindset

ASSUMPTION: Launch Potato's interview process is designed to assess candidates' technical expertise, analytical problem-solving skills, collaboration, and cultural fit within the company's dynamic and entrepreneurial environment.

🛠️ Tools & Technologies

• Google Ads platform (Search, Display, Demand Gen, Performance Max, YouTube)
• Looker or Tableau (data visualization and analysis)
• Microsoft Excel (Pivot Tables, Vlookups)
• Competitive research and intelligence tools (e.g., SEMrush, Ahrefs, SimilarWeb)

ASSUMPTION: This role requires proficiency in the Google Ads platform and relevant data analysis tools, as well as familiarity with competitive research and intelligence tools.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Entrepreneurial spirit
• Customer-centric approach

Work Style:

• Highly autonomous and self-driven
• Results-oriented and performance-focused
• Adaptable and responsive to change
• Strong communication and collaboration skills
• Proactive and solutions-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic, test-and-learn environment with ever-evolving business priorities?
• Are you comfortable operating in a highly visible, performance-driven environment?
• Do you have a proven track record of driving growth and profitability through Google Ads campaigns?

ASSUMPTION: Launch Potato's entrepreneurial and high-growth environment requires candidates who are adaptable, proactive, and results-driven, with a strong focus on continuous learning and improvement.

⚠️ Potential Challenges

• Managing large-scale budgets and meeting ROAS and revenue KPIs independently
• Keeping up with the latest trends and best practices in Google Ads campaign management
• Balancing multiple campaigns and shifting priorities within fast-paced deadlines
• Collaborating effectively with cross-functional teams in a remote work environment

ASSUMPTION: These challenges are inherent to the role and require a high level of technical expertise, strong organizational skills, and effective communication and collaboration with internal stakeholders.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on driving growth and profitability through Google Ads campaigns, rather than other marketing channels or advertising platforms
• Industry-specific context - Launch Potato's unique business model and portfolio of brands and technologies set it apart from other advertising services companies
• Career path comparison - This role offers opportunities for professional growth and development within the Paid Media team or expansion into other areas of digital marketing or advertising within the company

ASSUMPTION: While this role shares similarities with other performance marketing or advertising roles, its focus on Google Ads campaign management and Launch Potato's unique business model make it a distinct opportunity within the industry.

📝 Sample Projects

• Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, driving significant revenue growth and exceeding ROAS targets
• Optimizing an existing Google Ads campaign structure to improve CTR, reduce CPA, and increase ROAS, resulting in a 20% increase in overall campaign performance
• Conducting competitive research and analysis to identify new growth opportunities and optimize campaign targeting and bidding strategies, driving a 15% increase in overall campaign spend

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of Google Ads campaign management required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign life cycle for a Google Ads campaign at Launch Potato, from planning and launch to optimization and retirement?
• How does the Paid Media team collaborate with other departments, such as business leads, account managers, and the yield team, to maximize campaign outcomes?
• What opportunities exist for professional growth and development within the Paid Media team or other areas of the company?
• How does Launch Potato support work-life balance for its remote employees?
• What are the most significant challenges facing the Paid Media team in the coming months, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities within this role and the broader organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role and company
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and adaptability
• If selected for an interview, be prepared to discuss your approach to Google Ads campaign management, data analysis, and competitive research
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.