Senior Performance Marketing Manager, Google

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager, Google

🔹 Company: Launch Potato

🔹 Location: Sacramento, CA (remote)

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with occasional on-site meetings)

🚀 Job Overview

Key aspects of this role include:

• Strategizing, executing, and optimizing Google Ads campaigns across multiple channels and verticals
• Managing large-scale budgets and meeting ROAS and revenue KPIs independently
• Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
• Proactively pursuing performance improvements and staying ahead of platform and industry trends

ASSUMPTION: This role requires a high level of autonomy and strong analytical skills to manage complex campaigns and shifting priorities effectively.

📋 Key Responsibilities

✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals

✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use

✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation

✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS

✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders

✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing

✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities

✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins

ASSUMPTION: This role involves a high degree of data analysis and requires strong problem-solving skills to optimize campaigns and drive performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently

Required Skills:

• Proven expertise in Google Ads campaign management (Search, Display, Demand Gen, Performance Max, YouTube)
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

Preferred Skills:

• Experience with Google Analytics and Google Tag Manager
• Familiarity with programmatic advertising platforms
• Knowledge of SQL or Python for data analysis

ASSUMPTION: Candidates with experience in managing large-scale budgets and a proven track record of driving campaign performance will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)

Benefits:

• Profit-sharing bonus
• Competitive benefits package

Working Hours: Full-time, with flexible hours and occasional on-site meetings

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. Final compensation will be determined based on company and personal performance.

📌 Applicant Insights

🔍 Company Context

Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, operating in the advertising and marketing industry.

Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Launch Potato was founded in 2014 and is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.

Company Description:

• As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
• The company's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.
• Launch Potato is always looking for like-minded teammates and partners to join their mission.

Company Specialties:

• Digital marketing
• Mobile marketing
• Direct marketing
• Community building
• Performance marketing
• Online advertising
• Customer acquisition
• Lead generation
• Social media marketing
• Technology
• Software development
• Email marketing
• Affiliate marketing
• Startup
• Digital brands
• Digital advertising
• Digital publishing
• Paid search

Company Website: http://launchpotato.com

ASSUMPTION: Launch Potato's unique international team and diverse, energetic culture provide a dynamic work environment with opportunities for global collaboration and learning.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of autonomy and expertise in Google Ads campaign management.

Reporting Structure: The Senior Performance Marketing Manager will report directly to the Head of Paid Media and collaborate closely with cross-functional teams, including business leads, account managers, and the yield team.

Work Arrangement: This role is remote, with occasional on-site meetings. Flexible hours are available to accommodate different work schedules.

Growth Opportunities:

• Potential to expand responsibilities and manage a team as the company grows
• Opportunities to work on diverse campaigns across multiple verticals and channels
• Chance to develop expertise in Google Ads strategy and become an internal subject matter expert

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and develop expertise in Google Ads campaign management.

🌍 Location & Work Environment

Office Type: Launch Potato's headquarters is located in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. This role is remote, with occasional on-site meetings.

Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US

Geographic Context:

• Delray Beach is a coastal city in Palm Beach County, Florida, with a population of approximately 68,000 people.
• The city is known for its vibrant arts scene, beautiful beaches, and diverse cultural offerings.
• Delray Beach offers a high quality of life, with a mix of urban and suburban amenities.

Work Schedule: Full-time, with flexible hours and occasional on-site meetings

ASSUMPTION: While this role is remote, occasional on-site meetings may be required to foster collaboration and maintain a strong company culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• Technical assessment or case study presentation
• Final interview with the Head of Paid Media and other team members

Key Assessment Areas:

• Google Ads campaign management expertise
• Analytical problem-solving skills
• Collaboration and communication skills
• Growth mindset and adaptability

Application Tips:

• Highlight your experience with Google Ads campaign management and provide specific examples of successful campaigns you've managed.
• Tailor your resume to emphasize your analytical, organizational, and communication skills.
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Launch Potato's mission.

ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, competitive research, organizational skills, problem-solving, growth mindset

ASSUMPTION: Launch Potato's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit with the company's energetic and collaborative work environment.

🛠️ Tools & Technologies

• Google Ads platform
• Looker or Tableau for data analysis
• Excel (Pivot Tables, Vlookups)
• Google Analytics and Google Tag Manager (preferred)
• Programmatic advertising platforms (preferred)

ASSUMPTION: Familiarity with the tools and technologies listed above is preferred but not required. Candidates should be eager to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Entrepreneurial spirit
• Diversity, equity, and inclusion

Work Style:

• Highly autonomous and self-directed
• Data-driven and analytical
• Collaborative and communicative
• Adaptable and proactive
• Results-oriented and performance-driven

Self-Assessment Questions:

• Do you thrive in a dynamic, test-and-learn environment with ever-evolving business priorities?
• Are you comfortable operating in a highly visible, performance-driven environment?
• Do you have strong collaboration and communication skills, and are you able to work effectively with cross-functional teams?
• Are you proactive in pursuing performance improvements and staying ahead of platform and industry trends?

ASSUMPTION: Launch Potato values candidates who are a strong cultural fit with the company's data-driven, collaborative, and entrepreneurial work environment.

⚠️ Potential Challenges

• Managing large-scale budgets and meeting ROAS and revenue KPIs independently may require long hours and tight deadlines
• Occasional on-site meetings may be required, which could disrupt remote work arrangements
• The dynamic and fast-paced nature of the role may present challenges for candidates who prefer a more structured work environment
• Competitive research and intelligence tools may require additional training and learning

ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth and development in Google Ads campaign management.

📈 Similar Roles Comparison

• This role differs from other performance marketing manager positions in its focus on Google Ads campaign management and optimization
• Industry-specific context: Launch Potato's unique international team and diverse, energetic culture provide a dynamic work environment with opportunities for global collaboration and learning
• Career path comparison: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and develop expertise in Google Ads campaign management

ASSUMPTION: This role is unique in its focus on Google Ads campaign management and optimization, providing a clear path for career growth and development within the company.

📝 Sample Projects

• Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
• Optimizing an existing Google Ads campaign to improve CTR, reduce CPA, and increase ROAS
• Conducting competitive research and intelligence to identify new growth and optimization opportunities

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic Google Ads campaigns, optimize performance, and identify new growth opportunities.

❓ Key Questions to Ask During Interview

• Can you describe the typical Google Ads campaign structure and how it is managed at Launch Potato?
• How does the Paid Media team collaborate with other departments, such as business leads, account managers, and the yield team?
• What are the most important qualities for success in this role, according to the Head of Paid Media?
• How does Launch Potato support the growth and development of its employees in this role?
• What are the biggest challenges facing the Paid Media team in the next 6-12 months, and how can this role help address them?

ASSUMPTION: These key questions are designed to help the candidate understand the role's day-to-day responsibilities, the company's work environment, and the team's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with Google Ads campaign management, analytical skills, and collaboration with cross-functional teams
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Launch Potato's mission
• If applicable, provide examples or a portfolio showcasing your Google Ads campaign management and optimization skills
• Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.