📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Tampa, FL (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Continuously monitoring campaign health and performing routine optimizations
ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on driving performance and growth through strategic Google Ads management.
📋 Key Responsibilities
✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet daily, weekly, monthly, and quarterly goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a strong understanding of Google Ads, data analysis, and cross-functional collaboration to succeed in a fast-paced, performance-driven environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Ads scripts and automation
- Familiarity with Google Analytics and data visualization tools
- Knowledge of SQL or other programming languages
ASSUMPTION: Candidates with a proven track record in Google Ads management, strong analytical skills, and excellent communication abilities will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and varies according to Launch Potato’s Levels Framework. Future increases will be based on company and personal performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence contribute to a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Paid Media and may have supervisory responsibilities for junior team members
Work Arrangement: Remote, with the option to work on-site in Delray Beach, Florida
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to expand skills and expertise in Google Ads and other advertising platforms
- Possibility to take on additional responsibilities and grow within the company
ASSUMPTION: This role offers opportunities for professional growth and development within a fast-growing, performance-driven company.
🌍 Location & Work Environment
Office Type: Headquartered in Delray Beach, Florida, with remote work options
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Tampa, Florida, offers a warm, humid subtropical climate with mild winters and hot, humid summers
- The city is known for its cultural attractions, sports teams, and outdoor activities
- Tampa has a cost of living that is slightly higher than the national average
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The remote work option provides flexibility and the opportunity to live and work in various locations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and team members
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical problem-solving abilities
- Communication and collaboration skills
- Adaptability and growth mindset
Application Tips:
- Highlight relevant Google Ads experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and technical interview questions focused on Google Ads management and optimization
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, reporting, competitive research, problem-solving, organizational skills, growth mindset
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data visualization
- Excel (Pivot Tables, Vlookups)
- Google Analytics
- Competitive research and intelligence tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Innovative
- Collaborative
- Adaptable
- Diverse and inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Cross-functional and collaborative
- Remote-friendly and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working remotely and managing your own time effectively?
- Do you have strong analytical skills and the ability to make data-driven decisions?
- Are you a collaborative team player with excellent communication skills?
ASSUMPTION: Candidates who align with Launch Potato's values and work style will be most successful in this role and company culture.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting KPIs independently may be challenging for candidates with less experience
- Keeping up with the fast-paced, dynamic nature of the role and company may be difficult for candidates who prefer a slower-paced work environment
- Working remotely may present challenges for candidates who prefer an on-site work environment or struggle with self-motivation and time management
- Competitive research and staying up-to-date with industry trends may require significant time and effort
ASSUMPTION: These challenges can be mitigated by strong time management, self-motivation, and a proactive approach to professional development.
📈 Similar Roles Comparison
- This role differs from other Google Ads management positions in its focus on driving growth and profitability across multiple channels and verticals
- Launch Potato's unique international team and remote work options set it apart from other advertising services companies
- Career paths within the company may vary depending on individual performance and growth opportunities
ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic, performance-driven company.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new product launch
- Optimizing an underperforming campaign to improve CTR, reduce CPA, and increase ROAS
- Conducting competitive research and identifying new growth opportunities within a specific vertical
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Senior Performance Marketing Manager, Google.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of this role, and what are the key performance indicators (KPIs)?
- What is the company's approach to work-life balance, and how does it support remote work?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant Google Ads experience and achievements
- Write a cover letter that demonstrates your understanding of the role and company, and explains why you are a strong fit for the position
- Prepare for behavioral and technical interview questions focused on Google Ads management and optimization
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
