📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Atlanta, GA (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns
- Managing large-scale budgets and meeting ROAS and revenue KPIs
- Collaborating cross-functionally with internal stakeholders
- Proactively pursuing performance improvements and staying ahead of trends
ASSUMPTION: This role requires a high level of independence and ownership, with a focus on driving results and continuous improvement.
📋 Key Responsibilities
✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a strong understanding of Google Ads and the ability to analyze data to drive decisions and optimize campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in Google Ads campaign management and a strong analytical background.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Salary range is based on market rates for the nearest major metro and Launch Potato’s Levels Framework, which considers company and personal performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- Launch Potato's brands and technologies help customers discover new products and services that make their lives better
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato is a growing digital media company with a diverse range of specialties and a focus on connecting advertisers to customers throughout the consumer journey.
📊 Role Analysis
Career Level: Senior-level role with significant independence and ownership
Reporting Structure: This role reports directly to the Head of Paid Media and works closely with cross-functional teams, including business leads, account managers, and the yield team
Work Arrangement: Remote, with the option to work on-site in one of Launch Potato's global offices
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its paid media portfolio
- Opportunities to work on diverse campaigns and verticals, gaining broad experience in performance marketing
- Chance to collaborate with and learn from experienced team members across various disciplines
ASSUMPTION: This role offers significant growth potential within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: Launch Potato has offices in multiple locations worldwide, with a headquarters in Delray Beach, Florida
Office Location(s): Atlanta, GA (remote); additional offices in Delray Beach, FL; Seattle, WA; New York, NY; Baltimore, MD; Philadelphia, PA; Phoenix, AZ; and international locations
Geographic Context:
- Atlanta, GA is a major metropolitan area with a diverse economy and a growing tech industry
- Launch Potato's remote work arrangement allows for flexibility and work-life balance
- The company's global presence offers opportunities to work with and learn from team members in various time zones and cultural backgrounds
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: Launch Potato's global presence and remote work arrangement provide a diverse and flexible work environment.
💼 Interview & Application Insights
Typical Process:
- Initial screening call to discuss the role and assess cultural fit
- Technical assessment to evaluate Google Ads campaign management skills
- Final interview with the Head of Paid Media to discuss the role in more detail and answer any questions
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical problem-solving abilities
- Collaboration and communication skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for the technical assessment by brushing up on your Google Ads knowledge and reviewing relevant campaign data
- Research Launch Potato's company culture and values to demonstrate your fit for the role
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, reporting, creative experimentation, trend identification, subject matter expertise, organizational skills, growth mindset
ASSUMPTION: Launch Potato's interview process is designed to assess both technical skills and cultural fit, with a focus on Google Ads campaign management and optimization.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis and visualization
- Excel for data manipulation and reporting
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency in the Google Ads platform and familiarity with data analysis and visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Customer-centric approach
- Entrepreneurial spirit
Work Style:
- Highly independent and self-motivated
- Results-driven and focused on achieving KPIs
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Adaptable and comfortable working in a dynamic, test-and-learn environment
Self-Assessment Questions:
- Do you have a proven track record of managing large-scale Google Ads budgets and meeting ROAS and revenue KPIs?
- Are you comfortable working independently and taking full ownership of campaign performance?
- Do you thrive in a dynamic, test-and-learn environment and enjoy collaborating with cross-functional teams?
ASSUMPTION: Launch Potato values a data-driven, collaborative, and customer-centric work environment, with a strong emphasis on continuous learning and improvement.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting KPIs can be challenging and stressful at times
- Working remotely requires strong self-motivation and time management skills
- Keeping up with platform updates and industry trends can be demanding
- Collaborating with cross-functional teams and managing stakeholder expectations can be complex
ASSUMPTION: This role presents unique challenges that require strong analytical, communication, and time management skills.
📈 Similar Roles Comparison
- This role is similar to other Senior Performance Marketing Manager positions, but with a focus on Google Ads campaign management and optimization
- Unlike other roles, this position requires a minimum of 4 years of experience managing Google Ads campaigns and experience with multiple campaign types beyond Search
- Career path for this role may include progression to a leadership or director-level position within the paid media team
ASSUMPTION: This role is similar to other Senior Performance Marketing Manager positions, but with a unique focus on Google Ads campaign management and optimization.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new vertical or product launch
- Optimizing an underperforming campaign to improve CTR, reduce CPA, and increase ROAS
- Collaborating with the creative team to develop and test new ad copy and creative assets for a high-priority campaign
ASSUMPTION: Sample projects for this role involve developing and optimizing Google Ads campaigns, with a focus on driving results and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign life cycle for a Google Ads campaign at Launch Potato?
- How does the Paid Media team collaborate with other departments, such as business leads and the yield team?
- What opportunities are there for professional development and growth within the Paid Media team?
- How does Launch Potato support work-life balance for remote employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Key questions to ask during the interview focus on campaign management processes, team collaboration, professional development, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads campaign management
- Prepare for the technical assessment by reviewing your Google Ads campaign management experience and brushing up on relevant skills
- Research Launch Potato's company culture and values to demonstrate your fit for the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
