📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Pittsburgh, PA (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with some on-site collaboration)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using data visualization tools and Excel
- Collaboration and communication skills across cross-functional teams
- Proven ability to write compelling ad copy and partner on creative asset development
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving growth and profitability through effective Google Ads management.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet daily, weekly, monthly, and quarterly goals
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
ASSUMPTION: This role requires a deep understanding of the Google Ads ecosystem and the ability to optimize complex campaign structures independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Expertise in Google Ads (Search, Display, Demand Gen, Performance Max, YouTube)
- Proven ability to manage large-scale budgets and meet KPIs
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Analytics and Google Tag Manager
- Familiarity with Facebook Ads and other major ad platforms
- Knowledge of SQL or other programming languages
ASSUMPTION: Candidates should have a proven track record in Google Ads management and a strong analytical background to excel in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: Salary and benefits are competitive and based on market rates for similar roles in the nearest major metro area.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, operating in the advertising and marketing industry.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Launch Potato was founded in 2014 and is headquartered in Delray Beach, Florida, with a unique international team across over a dozen countries.
Company Description:
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
- The company's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.
- Launch Potato is always looking for like-minded teammates and partners to join its mission.
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse portfolio of brands and technologies offers applicants a unique opportunity to work on a wide range of projects and campaigns.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and strategic thinking in Google Ads management.
Reporting Structure: The Senior Performance Marketing Manager will report directly to the Head of Paid Media and collaborate closely with business leads, account managers, and the yield team.
Work Arrangement: This role is remote-friendly, with some on-site collaboration expected. The work arrangement is full-time, with flexible hours.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the Paid Media team
- Opportunity to work on a diverse range of campaigns and verticals, expanding skills and knowledge
- Chance to mentor junior team members and contribute to the company's growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Launch Potato's headquarters is located in vibrant downtown Delray Beach, Florida, with additional offices and remote team members across the United States and internationally.
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US (headquarters); additional offices in various cities across the US and internationally
Geographic Context:
- Delray Beach, Florida, is a coastal city with a vibrant arts and culture scene, offering a high quality of life for residents.
- The remote-friendly work environment allows for flexibility and work-life balance.
- Launch Potato's international team provides a diverse and inclusive work environment.
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The remote-friendly work environment and diverse team provide a collaborative and inclusive work environment for applicants.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the Paid Media team
- Final interview with the Head of Paid Media
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical problem-solving abilities
- Collaboration and communication skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in Google Ads management
- Tailor your resume and cover letter to emphasize your analytical skills and strategic thinking
- Prepare examples of successful Google Ads campaigns you've managed and the results you've achieved
- Research Launch Potato's company culture and values to demonstrate your cultural fit
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, trend identification, competitive research, organizational skills, problem-solving, growth mindset, adaptability
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and demonstrate their cultural fit with Launch Potato's values.
🛠️ Tools & Technologies
- Google Ads platform
- Google Analytics
- Google Tag Manager
- Looker or Tableau (for data visualization)
- Excel (Pivot Tables, Vlookups)
- Competitive research and intelligence tools (e.g., SEMrush, SimilarWeb)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Accountability and ownership
Work Style:
- Highly autonomous and self-driven
- Results-oriented and focused on performance
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a data-driven environment and use data to inform your decisions?
- Are you comfortable working independently and taking full ownership of your projects?
- Do you enjoy collaborating with cross-functional teams and contributing to a dynamic work environment?
ASSUMPTION: Applicants should assess their fit with Launch Potato's values and work style to ensure a successful and fulfilling career with the company.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting KPIs independently can be challenging and requires strong analytical skills and strategic thinking
- Keeping up with the latest trends and best practices in Google Ads management can be demanding, requiring continuous learning and adaptation
- Collaborating with cross-functional teams and managing multiple priorities can be complex, requiring strong organizational skills and communication
- Working remotely can present unique challenges, such as maintaining productivity and work-life balance
ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on Google Ads campaign management across multiple channels and verticals, requiring a high level of expertise and strategic thinking
- Compared to other performance marketing roles, this position offers a greater emphasis on data-driven decision making and campaign optimization
- Career progression in this role could lead to management or leadership positions within the Paid Media team or broader organization
ASSUMPTION: Applicants should understand the unique aspects of this role and how it compares to other performance marketing positions to ensure they are a good fit for the opportunity.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new product launch, driving awareness and conversions
- Optimizing an existing Google Ads campaign to reduce CPA and increase ROAS, while maintaining or improving overall campaign performance
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign targeting and bidding strategies
ASSUMPTION: These sample projects illustrate the types of initiatives the Senior Performance Marketing Manager might undertake, demonstrating the role's focus on strategic planning, optimization, and growth.
❓ Key Questions to Ask During Interview
- Can you describe the typical Google Ads campaign structure and targeting strategies used at Launch Potato?
- How does the Paid Media team collaborate with other departments, such as business leads and account managers, to ensure campaign success?
- What opportunities are there for professional development and growth within the Paid Media team and broader organization?
- How does Launch Potato support work-life balance for its remote team members?
- Can you provide an example of a successful Google Ads campaign managed by a team member, and what made it successful?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a deeper understanding of Launch Potato's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads management, analytical problem-solving, and collaboration
- Prepare examples of successful Google Ads campaigns you've managed and the results you've achieved
- Research Launch Potato's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
