🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Cuenca, Ecuador (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (100%)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on driving performance and growth through data-driven decision making and continuous optimization.
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of technical expertise and requires a deep understanding of the Google Ads ecosystem to optimize complex campaign structures independently.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's international presence and the nature of the work.
Salary Range: Based on industry standards for a Senior Performance Marketing Manager with 5-10 years of experience in a remote role, the estimated salary range is $90,000 - $120,000 USD per year. This range may vary depending on the candidate's skills, experience, and performance.
Benefits:
Working Hours: Full-time (40 hours per week) with a flexible schedule, allowing for a healthy work-life balance
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and performance. The company offers a competitive benefits package to attract and retain top talent.
Industry: Launch Potato operates in the advertising and marketing industry, focusing on connecting advertisers to customers throughout the consumer journey. The company specializes in digital media, with a portfolio of brands and technologies that help customers discover new products and services.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and impact but maintains a relatively flat organizational structure.
Founded: Launch Potato was founded in 2014, making it a relatively young company with a dynamic and energetic culture.
Company Description:
Company Specialties:
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's focus on digital media and performance marketing makes it an attractive employer for candidates seeking to grow their careers in these areas. The company's international presence and diverse team offer opportunities for global collaboration and learning.
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in performance marketing and Google Ads campaign management.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Paid Media team and collaborates closely with business leads, account managers, and the yield team.
Work Arrangement: This role is remote, allowing for flexibility and work-life balance. However, it may require occasional overlap with the company's headquarters time zone (EST) for meetings and collaboration.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills, take on more responsibilities, and make a meaningful impact on the company's success.
Office Type: Remote (100%)
Office Location(s): While the company is headquartered in Delray Beach, Florida, this role can be performed remotely from Cuenca, Ecuador, or any other location that aligns with the company's time zone preferences.
Geographic Context:
Work Schedule: Full-time (40 hours per week) with a flexible schedule, allowing for a healthy work-life balance. Occasional overlap with the company's headquarters time zone (EST) may be required for meetings and collaboration.
ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from a location that suits their personal and professional needs, while still allowing for collaboration and communication with the broader team.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Google Ads, campaign management, performance marketing, ROAS, revenue KPIs, data analysis, collaboration, communication, remote work
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's technical expertise, analytical skills, and cultural fit. Preparation and research are key to success in the application process.
ASSUMPTION: Familiarity with the Google Ads platform and relevant data analysis tools is essential for success in this role. The specific tools and technologies used may evolve over time as the company's needs and priorities change.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Launch Potato's company culture is characterized by a high degree of autonomy, collaboration, and innovation. Candidates who are self-directed, results-oriented, and comfortable with change are likely to thrive in this environment.
ASSUMPTION: These challenges are inherent to the role and the dynamic, fast-paced nature of the digital media industry. Successful candidates will be able to manage their time effectively, stay organized, and adapt to changing priorities and demands.
ASSUMPTION: While this role is similar to other Senior Performance Marketing Manager positions, its focus on Google Ads campaign management and optimization sets it apart. Candidates with a strong background in Google Ads and a passion for driving performance through data-driven decision making are likely to find this role particularly appealing.
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that a Senior Performance Marketing Manager might encounter in this role. Successful candidates will be able to demonstrate their ability to manage complex campaigns, analyze data, and collaborate effectively with cross-functional teams.
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development. Asking thoughtful, insightful questions demonstrates the candidate's interest and engagement with the role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.