📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Launch Potato
🔹 Location: Kansas City, KS (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Leading Google Ads campaigns across multiple channels and verticals
- Driving growth and profitability of Launch Potato's paid media portfolio
- Collaborating cross-functionally with internal stakeholders
- Optimizing campaigns to meet daily, weekly, monthly, and quarterly goals
ASSUMPTION: This role requires a high level of independence and strategic thinking to manage large-scale budgets and meet KPIs.
📋 Key Responsibilities
✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a strong understanding of Google Ads ecosystem and the ability to optimize complex campaign structures independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Ads Scripts or API
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week) with flexible hours and a remote-friendly work environment
ASSUMPTION: Salary range is based on market rates for the nearest major metro and Launch Potato’s Levels Framework. Benefits package may include health insurance, retirement plans, and other perks.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's unique international team across over a dozen countries contributes to its diverse and energetic culture.
📊 Role Analysis
Career Level: Mid-level to senior role, with potential for growth and leadership opportunities
Reporting Structure: Reports directly to the Paid Media team lead or a similar role within the organization
Work Arrangement: Remote-friendly work environment with flexible hours
Growth Opportunities:
- Potential to lead a team or take on a more strategic role within the organization
- Opportunities to work on diverse campaigns and verticals, gaining experience in various aspects of performance marketing
- Chance to grow with the company as it continues to expand its portfolio of brands and technologies
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Remote-friendly work environment with the option to work from home or a co-working space
Office Location(s): Kansas City, KS (remote)
Geographic Context:
- Kansas City, KS is part of the Kansas City metropolitan area, which has a population of over 2 million people
- The city is known for its vibrant arts and culture scene, as well as its numerous parks and recreational opportunities
- Kansas City, KS is also home to a diverse and growing tech industry, with numerous startups and established companies
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The remote-friendly work environment offers candidates the flexibility to balance their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- Take-home assignment or case study to evaluate problem-solving skills and strategic thinking
- Final interview with the team or stakeholders to discuss the candidate's fit for the role and the organization
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical problem-solving abilities
- Collaboration and communication skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management and optimization
- Demonstrate strong analytical skills and problem-solving abilities through your resume and cover letter
- Showcase your ability to work collaboratively and communicate effectively with cross-functional teams
- Tailor your application materials to emphasize your fit with Launch Potato's company culture and values
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, creative experimentation, trend identification, competitive research, organizational skills, problem-solving, growth mindset
ASSUMPTION: Launch Potato's application process is designed to evaluate candidates' skills and cultural fit, with a focus on their ability to manage large-scale budgets and meet KPIs independently.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data visualization and analysis
- Excel (Pivot Tables, Vlookups)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: This role requires proficiency in the Google Ads platform and familiarity with data visualization and analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Customer-centric focus
Work Style:
- Fast-paced and dynamic work environment
- Test-and-learn approach to campaign management and optimization
- Strong emphasis on collaboration and communication across cross-functional teams
- Results-driven and performance-focused culture
Self-Assessment Questions:
- Do you have a proven track record of managing large-scale budgets and meeting KPIs independently?
- Are you comfortable working in a fast-paced, dynamic work environment with shifting priorities?
- Do you thrive in a collaborative, cross-functional team setting and enjoy working with diverse stakeholders?
- Are you committed to continuous learning and improvement, with a growth mindset and a passion for staying ahead of platform and industry trends?
ASSUMPTION: Launch Potato's company culture values data-driven decision making, collaboration, and continuous learning and improvement, with a focus on driving results and performance.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting KPIs independently can be challenging and requires strong analytical and organizational skills
- Working in a fast-paced, dynamic work environment with shifting priorities can be demanding and may require flexible hours and occasional overtime
- Collaborating with cross-functional teams and diverse stakeholders can present communication and coordination challenges
- Keeping up with platform and industry trends may require ongoing learning and professional development
ASSUMPTION: These challenges can be overcome with strong analytical and organizational skills, effective communication and collaboration, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other Senior Performance Marketing Manager positions, but may offer more responsibility and growth potential due to Launch Potato's size and stage of growth
- Compared to other roles in the industry, this position may offer a more dynamic and entrepreneurial work environment, with the opportunity to drive significant impact on the organization's success
- Career paths for this role may include advancing to a leadership or strategic role within the organization, or transitioning to a similar role at a larger or more established company
ASSUMPTION: This role offers significant growth potential and the opportunity to drive significant impact on the organization's success, with a dynamic and entrepreneurial work environment.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new campaign launch, including targeting, bidding, and creative experimentation
- Optimizing an underperforming campaign to improve CTR, reduce CPA, and increase ROAS, with a focus on data-driven decision making and continuous testing
- Collaborating with cross-functional teams to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing, with a focus on driving results and performance
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, with a focus on data-driven decision making, collaboration, and continuous learning and improvement.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign structure and budget for the roles I would be managing?
- How does the Paid Media team collaborate with other departments, such as Business Development, Account Management, and Yield?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key metrics and KPIs used to measure the success of Google Ads campaigns at Launch Potato?
ASSUMPTION: These interview questions are designed to assess the candidate's fit for the role and the organization, with a focus on their ability to manage large-scale budgets and meet KPIs independently.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://launchpotato.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and achievements in Google Ads campaign management and optimization
- Prepare a portfolio or examples of your work, if applicable, to demonstrate your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
