📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Cali, Colombia (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (100% telecommute)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio through Google Ads campaign management
- Leading strategy, execution, and optimization of campaigns across multiple channels and verticals
- Collaborating with cross-functional teams to maximize campaign outcomes and meet KPIs
- Becoming the internal subject matter expert on Google Ads strategy
ASSUMPTION: This role requires a high level of independence and strategic thinking, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and shifting priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in Spanish
ASSUMPTION: Given the remote nature of this role, strong communication skills and the ability to work independently are crucial for success.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Performance Marketing Manager role in Colombia, the estimated salary range is COP 50,000,000 - COP 70,000,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work schedule
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato operates in the Advertising Services industry, focusing on connecting advertisers to customers throughout the consumer journey.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Launch Potato was founded in 2014, with a history of growth and expansion in the digital advertising space.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence offer unique opportunities for collaboration and learning.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a high degree of expertise and independence in managing Google Ads campaigns.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Head of Paid Media and works closely with cross-functional teams, including business leads, account managers, and the yield team.
Work Arrangement: This role is remote, with the ability to work from anywhere with a stable internet connection.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the Paid Media team
- Opportunities to collaborate with and learn from cross-functional teams
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: Given the remote nature of this role, strong self-motivation and time management skills are essential for success.
🌍 Location & Work Environment
Office Type: Remote (100% telecommute)
Office Location(s): Cali, Colombia (remote)
Geographic Context:
- Cali, Colombia, is known for its vibrant culture, warm climate, and rich history
- The city offers a high quality of life, with affordable cost of living and numerous amenities
- Cali is well-connected by international flights, making it an attractive location for remote workers
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work environment requires strong communication skills and the ability to work independently with minimal supervision.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Technical interview with the Head of Paid Media
- Final interview with the Head of Paid Media and other team members
Key Assessment Areas:
- Google Ads campaign management expertise
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience and achievements in Google Ads campaign management
- Include specific examples of how you've optimized campaigns and driven results
- Demonstrate your analytical skills and ability to make data-driven decisions
- Showcase your strong communication skills and ability to work effectively in a remote team environment
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, creative experimentation, trend identification, subject matter expertise, organizational skills, problem-solving, growth mindset, adaptability
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the volume of applicants.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Accountability and ownership
- Innovation and creativity
Work Style:
- Remote and flexible work arrangements
- Strong focus on results and performance
- Open and transparent communication
- Support for professional development and growth
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy making data-driven decisions?
- Are you comfortable working remotely and independently with minimal supervision?
- Do you have strong communication skills and enjoy collaborating with cross-functional teams?
- Are you proactive, adaptable, and always looking for ways to improve and grow?
ASSUMPTION: Launch Potato values diversity, equity, and inclusion, and actively seeks candidates from all backgrounds.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities in a fast-paced environment
- Working remotely and maintaining strong communication with a distributed team
- Keeping up with the latest trends and developments in the Google Ads platform
- Balancing the need for data-driven decision making with the need for creativity and innovation
ASSUMPTION: These challenges can be overcome with strong time management skills, clear communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other Senior Performance Marketing Manager roles, this position places a stronger emphasis on data-driven decision making and continuous optimization
- In the Advertising Services industry, this role is competitive in terms of salary and benefits, but requires a higher level of expertise and independence
- Career progression in this role may involve taking on additional responsibilities or moving into a management position within the Paid Media team
ASSUMPTION: The specific details of this role may vary depending on the company's needs and the candidate's skills and experience.
📝 Sample Projects
- Optimizing a large-scale Google Ads campaign to reduce CPA by 20% while maintaining or increasing ROAS
- Developing and executing a comprehensive testing strategy to improve the performance of a Demand Gen campaign
- Collaborating with the creative team to develop and launch a new Performance Max campaign, resulting in a 30% increase in conversions
ASSUMPTION: These sample projects illustrate the types of challenges and opportunities that may arise in this role, but the specific details may vary.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader Paid Media organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato support the professional development and growth of its employees?
- What are the most significant challenges facing the Paid Media team, and how can this role help address them?
- How does Launch Potato foster a culture of innovation and creativity within its teams?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant experience and skills in Google Ads campaign management
- Write a cover letter that demonstrates your understanding of the role and your fit with Launch Potato's company culture
- Prepare examples of your past work, including successful Google Ads campaigns and data-driven optimizations
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
