Senior Performance Marketing Manager, Google

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager, Google

🔹 Company: Launch Potato

🔹 Location: New York, NY (remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Driving growth and profitability of Launch Potato's paid media portfolio
• Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
• Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
• Becoming the internal subject matter expert on Google Ads strategy

ASSUMPTION: This role requires a high level of expertise in Google Ads and a strong analytical background. The ideal candidate will have a proven track record of managing successful marketing campaigns and be comfortable operating in a highly visible, performance-driven environment.

📋 Key Responsibilities

✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels, ensuring campaigns meet daily, weekly, monthly, and quarterly goals

✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use

✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation

✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS

✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders

✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing

✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities

✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins

ASSUMPTION: This role requires a high level of technical proficiency in Google Ads and a strong analytical mindset. The ideal candidate will be able to optimize complex campaign structures independently and leverage data to drive decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently

Required Skills:

• Deep knowledge of Google Ads ecosystem
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

Preferred Skills:

• Experience with Performance Max campaigns
• Fluency in additional languages

ASSUMPTION: Candidates with experience in performance marketing and a strong analytical background are most likely to succeed in this role. A proven track record of managing successful marketing campaigns is essential.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)

Benefits:

• Profit-sharing bonus
• Competitive benefits package

Working Hours: Full-time (40 hours per week) with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range provided is based on market rates for the nearest major metro and Launch Potato’s Levels Framework. Future increases will be based on company and personal performance, not annual cost of living adjustments.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2014

Company Description:

• Launch Potato is a digital media company with a portfolio of brands and technologies
• As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
• Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!

Company Specialties:

• Digital marketing
• Mobile marketing
• Direct marketing
• Community building
• Performance marketing
• Online advertising
• Customer acquisition
• Lead generation
• Social media marketing
• Technology
• Software development
• Email marketing
• Affiliate marketing
• Startup
• Digital brands
• Digital advertising
• Digital publishing
• Paid search

Company Website: http://launchpotato.com

ASSUMPTION: Launch Potato is a fast-growing digital media company with a diverse portfolio of brands and technologies. The company's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Paid Media

Work Arrangement: Remote-friendly with flexible hours

Growth Opportunities:

• Potential to grow into a leadership role within the Paid Media team
• Opportunities to work on diverse campaigns across multiple verticals
• Chance to make a significant impact on the company's growth and profitability

ASSUMPTION: This role offers significant growth opportunities for the right candidate. The ideal candidate will be proactive, results-driven, and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: Remote-friendly with occasional team meetings and events

Office Location(s): New York, NY (remote)

Geographic Context:

• New York, NY is a vibrant and diverse city with a thriving tech industry
• The remote-friendly work environment allows for flexibility and work-life balance
• The company's international team spans over a dozen countries, fostering a global perspective

Work Schedule: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The remote-friendly work environment at Launch Potato offers candidates the opportunity to work from home or a co-working space, with occasional team meetings and events.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Technical assessment or case study
• Interview with the hiring manager
• Final interview with the Head of Paid Media

Key Assessment Areas:

• Technical proficiency in Google Ads
• Analytical problem-solving skills
• Organizational skills and ability to manage multiple campaigns
• Collaboration and communication skills
• Growth mindset and adaptability

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on Google Ads campaign management
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Launch Potato's culture
• Prepare for the technical assessment or case study by brushing up on your Google Ads skills and reviewing recent campaign data
• Be ready to discuss your approach to campaign optimization and your ability to drive results independently

ATS Keywords: Google Ads, campaign management, optimization, ROAS, CTR, CPA, performance marketing, cross-functional collaboration, data-driven decision making

ASSUMPTION: The application process for this role is likely to involve a technical assessment or case study, as well as multiple interviews with the Talent Acquisition team, hiring manager, and Head of Paid Media.

🛠️ Tools & Technologies

• Google Ads platform
• Looker or Tableau for data analysis
• Excel (Pivot Tables, Vlookups)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have a strong working knowledge of the Google Ads platform and experience using data analysis tools such as Looker or Tableau.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Results-oriented and entrepreneurial mindset

Work Style:

• Fast-paced and dynamic environment
• Test-and-learn approach to campaign optimization
• Highly visible, performance-driven culture
• Strong focus on cross-functional collaboration

Self-Assessment Questions:

• Do you thrive in a dynamic, test-and-learn environment?
• Are you comfortable operating in a highly visible, performance-driven environment?
• Do you have a proven track record of driving results independently?
• Are you eager to collaborate cross-functionally with internal stakeholders to maximize campaign outcomes?

ASSUMPTION: Launch Potato values candidates who are data-driven, results-oriented, and comfortable operating in a fast-paced, dynamic environment. The ideal candidate will be a strong collaborator and a proactive problem solver.

⚠️ Potential Challenges

• Managing large-scale budgets and meeting ROAS and revenue KPIs independently
• Keeping up with the ever-evolving Google Ads platform and industry trends
• Balancing multiple campaigns and shifting priorities within fast-paced deadlines
• Operating in a highly visible, performance-driven environment

ASSUMPTION: This role presents significant challenges, including managing large-scale budgets, keeping up with industry trends, and operating in a fast-paced, performance-driven environment. The ideal candidate will be proactive, results-driven, and comfortable taking on new challenges.

📈 Similar Roles Comparison

• This role is similar to other Senior Performance Marketing Manager positions, but with a focus on Google Ads campaigns and a strong emphasis on data-driven decision making
• Launch Potato's international team and remote-friendly work environment offer unique opportunities for global collaboration and work-life balance
• This role offers significant growth opportunities for the right candidate, with the potential to grow into a leadership role within the Paid Media team

ASSUMPTION: This role is similar to other Senior Performance Marketing Manager positions, but with a unique focus on Google Ads campaigns and a strong emphasis on data-driven decision making. The international team and remote-friendly work environment at Launch Potato offer unique opportunities for global collaboration and work-life balance.

📝 Sample Projects

• Optimizing a large-scale Google Ads campaign to improve ROAS and reduce CPA
• Launching a new Performance Max campaign and driving results within the first month
• Conducting a competitive analysis to identify new growth and optimization opportunities

ASSUMPTION: Sample projects for this role might include optimizing large-scale Google Ads campaigns, launching new Performance Max campaigns, and conducting competitive analyses to identify new growth and optimization opportunities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the Paid Media team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Launch Potato support the professional development and growth of its employees?
• What are the biggest challenges facing the Paid Media team currently, and how can this role help address them?
• How does Launch Potato foster a culture of data-driven decision making and continuous learning and improvement?

ASSUMPTION: Key questions to ask during the interview might include inquiries about the team structure, priorities, professional development opportunities, challenges facing the Paid Media team, and the company's culture of data-driven decision making.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and achievements in Google Ads campaign management
• Write a cover letter that demonstrates your understanding of the role and your fit with Launch Potato's culture
• Prepare for the technical assessment or case study by brushing up on your Google Ads skills and reviewing recent campaign data
• Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.