📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Hartford, CT (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to drive performance and growth across various Google Ads channels.
📋 Key Responsibilities
✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a strong understanding of Google Ads and a data-driven approach to optimize campaigns and drive performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates with experience in managing large-scale budgets and a strong analytical background will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. Actual compensation may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, operating in the Advertising Services industry.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Launch Potato was founded in 2014 and has since grown to become a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
Company Description:
- Launch Potato is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.
- The company's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.
- Launch Potato is always looking for like-minded teammates and partners to join their mission.
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startups
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse and energetic culture, along with its focus on performance and growth, makes it an attractive workplace for driven and innovative professionals.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of autonomy and strategic thinking.
Reporting Structure: The Senior Performance Marketing Manager will report directly to the Head of Paid Media and work closely with cross-functional teams, including business leads, account managers, and the yield team.
Work Arrangement: This role is remote, with the option to work from Hartford, CT or any other location.
Growth Opportunities:
- Potential to expand the scope of responsibilities as the company grows and evolves
- Opportunities to mentor junior team members and contribute to the development of the paid media team
- Possibility to take on additional leadership responsibilities as the company expands its offerings
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Launch Potato's headquarters is located in vibrant downtown Delray Beach, Florida, with remote work options available.
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a coastal city in Palm Beach County, Florida, with a population of approximately 65,000 residents.
- The city is known for its vibrant arts scene, beautiful beaches, and diverse culinary offerings.
- Delray Beach offers a high quality of life, with a mix of urban and suburban environments.
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely.
ASSUMPTION: The remote work option and flexible hours provide a good work-life balance for employees, allowing them to maintain a healthy lifestyle while still meeting the demands of the role.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment to evaluate Google Ads campaign management skills
- In-depth interview with the Head of Paid Media and other team members to discuss the role, responsibilities, and company culture
- Final interview with the CEO or another senior leader to discuss long-term goals and fit within the organization
Key Assessment Areas:
- Google Ads campaign management skills
- Analytical problem-solving abilities
- Collaboration and communication skills
- Growth mindset and adaptability
Application Tips:
- Highlight relevant experience with Google Ads campaign management, including specific examples of successful campaigns and optimizations
- Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications listed in the job description
- Prepare for the technical assessment by reviewing Google Ads best practices and brushing up on your analytical skills
- Research Launch Potato's company culture and be prepared to discuss how your values and work style align with the company's mission and values
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, reporting, creative experimentation, trend identification, subject matter expertise, organizational skills, growth mindset
ASSUMPTION: Applicants who demonstrate a strong understanding of Google Ads campaign management and a data-driven approach to optimization will be most successful in the interview process.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis and visualization
- Excel for data manipulation and reporting
- Project management tools (e.g., Asana, Trello, or JIRA)
ASSUMPTION: Familiarity with the Google Ads platform and relevant data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven: Launch Potato values results and continuous improvement
- Entrepreneurial: The company encourages innovation, creativity, and a startup mindset
- Collaborative: Launch Potato fosters a culture of teamwork and cross-functional collaboration
Work Style:
- Data-driven: Decisions are made based on data and analytics
- Fast-paced: Launch Potato operates in a dynamic and ever-changing environment, requiring adaptability and quick decision-making
- Highly visible: This role requires strong communication skills and the ability to operate in a highly visible performance-driven environment
Self-Assessment Questions:
- Do you have a proven track record of driving performance and growth through Google Ads campaign management?
- Are you comfortable operating in a fast-paced, data-driven environment with a high degree of autonomy?
- Do you thrive in a collaborative, cross-functional team setting and enjoy working with diverse stakeholders?
ASSUMPTION: Candidates who align with Launch Potato's performance-driven, entrepreneurial, and collaborative culture will be most successful in this role.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting aggressive ROAS and revenue KPIs can be challenging and stressful at times
- Keeping up with the latest trends and best practices in Google Ads and the broader digital marketing landscape requires continuous learning and adaptation
- Collaborating effectively with cross-functional teams and stakeholders can be complex and time-consuming
- Working remotely requires strong self-motivation, time management, and communication skills
ASSUMPTION: These challenges can be mitigated through strong communication, time management, and a proactive approach to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other Senior Performance Marketing Manager positions, but with a focus on Google Ads campaign management and a strong emphasis on data-driven decision-making
- Unlike some other roles in the industry, this position requires a high degree of autonomy and strategic thinking, with a strong emphasis on driving performance and growth
- Career paths for this role may include advancement to Director or Vice President of Paid Media, or transition to a similar role in a larger organization
ASSUMPTION: This role offers significant growth potential and the opportunity to make a substantial impact on the company's success, making it an attractive option for driven and ambitious marketing professionals.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, including keyword research, ad copy creation, and bid management
- Optimizing an existing Google Ads campaign to improve CTR, reduce CPA, and increase ROAS, with a focus on improving the performance of underperforming ad groups and keywords
- Conducting a competitive analysis of Google Ads campaigns in a specific vertical, identifying opportunities for growth and optimization, and developing a strategic plan to capitalize on those opportunities
ASSUMPTION: These sample projects demonstrate the data-driven, strategic, and collaborative nature of the role, as well as the opportunity to make a significant impact on campaign performance and business outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the typical Google Ads campaign structure and strategy for a successful launch?
- How does the Paid Media team collaborate with other departments, such as Business Development and Content, to ensure alignment and maximize campaign performance?
- What are the most significant challenges facing the Paid Media team in the coming year, and how can this role help address them?
- How does Launch Potato support the professional development and growth of its employees, particularly in the area of Google Ads campaign management?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a proactive approach to understanding the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with Google Ads campaign management, data analysis, and collaboration
- Prepare for the technical assessment by reviewing Google Ads best practices and brushing up on your analytical skills
- Research Launch Potato's company culture and be prepared to discuss how your values and work style align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
