Senior Performance Marketing Manager, Google

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager, Google

🔹 Company: Launch Potato

🔹 Location: West Palm Beach, FL (hybrid)

🔹 Job Type: On-site (Hybrid)

🔹 Category: Advertising Services

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving growth and profitability of Launch Potato's paid media portfolio
• Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
• Managing large-scale budgets and meeting ROAS and revenue KPIs independently
• Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
• Staying ahead of platform and industry trends to proactively pursue performance improvements

ASSUMPTION: This role requires a high level of autonomy and expertise in Google Ads campaign management. The ideal candidate will have a proven track record of driving results and working independently.

📋 Key Responsibilities

✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet daily, weekly, monthly, and quarterly goals

✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use

✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation

✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS

✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders

✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing

✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities

✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins

ASSUMPTION: This role involves a high degree of technical expertise and requires the ability to work independently with minimal supervision.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)

Required Skills:

• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

Preferred Skills:

• Experience with multiple campaign types beyond Search
• Ability to report on and act upon campaign data independently

ASSUMPTION: While a Bachelor's degree is preferred, equivalent experience in Google Ads campaign management will be considered.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)

Benefits:

• Profit-sharing bonus
• Competitive benefits

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market rates for the nearest major metro and Launch Potato’s Levels Framework. Actual compensation may vary based on individual performance and company growth.

📌 Applicant Insights

🔍 Company Context

Industry: Launch Potato operates in the Advertising Services industry, focusing on connecting advertisers to customers throughout the consumer journey, from awareness to consideration to purchase.

Company Size: Launch Potato is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: Launch Potato was founded in 2014 and has since grown into a leading digital media company with a portfolio of brands and technologies.

Company Description:

• Launch Potato is a digital media company with a portfolio of brands and technologies
• As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
• Launch Potato’s brands and technologies help customers discover new products and services that make their lives better

Company Specialties:

• Digital marketing
• Mobile marketing
• Direct marketing
• Community building
• Performance marketing
• Online advertising
• Customer acquisition
• Lead generation
• Social media marketing
• Technology
• Software development
• Email marketing
• Affiliate marketing
• Startup
• Digital brands
• Digital advertising
• Digital publishing
• Paid search

Company Website: http://launchpotato.com

ASSUMPTION: Launch Potato's success comes from its diverse, energetic culture and high-performing, entrepreneurial team, which contributes to a unique and innovative work environment.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and autonomy in Google Ads campaign management.

Reporting Structure: The Senior Performance Marketing Manager reports directly to the Paid Media team and collaborates cross-functionally with internal stakeholders, including business leads, account managers, and the yield team.

Work Arrangement: This role operates on a hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

• Potential to expand the scope of responsibilities as the company grows
• Opportunities to mentor junior team members and contribute to the development of Launch Potato's paid media strategies
• Possibility to take on additional leadership responsibilities as the company expands its team

ASSUMPTION: This role offers significant growth potential as Launch Potato continues to expand its portfolio of brands and technologies.

🌍 Location & Work Environment

Office Type: Launch Potato's headquarters is located in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.

Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US

Geographic Context:

• Delray Beach is a coastal city in Palm Beach County, Florida, known for its vibrant arts scene, beautiful beaches, and diverse culinary offerings
• The city offers a high quality of life, with a mix of urban and suburban living options
• Delray Beach is conveniently located near major transportation hubs, including Palm Beach International Airport and Fort Lauderdale-Hollywood International Airport

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement, allowing for a balance between on-site collaboration and remote work

ASSUMPTION: The hybrid work arrangement provides the best of both worlds, enabling employees to enjoy the benefits of both on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical assessment to evaluate Google Ads campaign management skills
• On-site or virtual interview with the Paid Media team and other relevant stakeholders
• Final interview with the hiring manager to discuss the role and company culture

Key Assessment Areas:

• Technical expertise in Google Ads campaign management
• Analytical problem-solving skills
• Collaboration and communication skills
• Growth mindset and adaptability

Application Tips:

• Highlight relevant experience and achievements in Google Ads campaign management
• Tailor your resume and cover letter to emphasize your qualifications for this specific role
• Prepare examples of successful Google Ads campaigns you've managed and the results you've achieved

ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, collaboration, communication, performance optimization, creative asset development, data analysis, reporting, trend identification, competitive research, problem-solving, organizational skills, growth mindset

ASSUMPTION: Launch Potato's application process is designed to assess both technical skills and cultural fit, ensuring that successful candidates can thrive in the company's dynamic and collaborative work environment.

🛠️ Tools & Technologies

• Google Ads platform
• Looker or Tableau for data analysis and visualization
• Microsoft Excel for data manipulation and reporting
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in digital marketing and advertising.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach
• Data-driven decision making
• Entrepreneurial spirit

Work Style:

• Fast-paced and dynamic work environment
• High degree of autonomy and independence
• Strong emphasis on collaboration and cross-functional teamwork
• Performance-driven culture with a focus on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment with a high degree of autonomy?
• Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
• Do you have a strong entrepreneurial spirit and a passion for driving results?

ASSUMPTION: Launch Potato's company culture is characterized by a high degree of autonomy, collaboration, and innovation, with a strong emphasis on driving results and continuous improvement.

⚠️ Potential Challenges

• Managing large-scale budgets and meeting ROAS and revenue KPIs independently may require long hours and intense focus
• Keeping up with the latest trends and best practices in Google Ads campaign management may require ongoing learning and adaptation
• Collaborating effectively with cross-functional teams may require strong communication and project management skills
• Working in a hybrid environment may present unique challenges in balancing on-site collaboration and remote work

ASSUMPTION: These challenges can be overcome with strong technical skills, a growth mindset, and effective communication and collaboration skills.

📈 Similar Roles Comparison

• This role is similar to other Senior Performance Marketing Manager positions, but with a focus on Google Ads campaign management
• Unlike other roles, this position requires a high degree of autonomy and expertise in Google Ads campaign management
• Career progression in this role may lead to leadership positions within Launch Potato's Paid Media team or other departments

ASSUMPTION: This role offers a unique opportunity to leverage expertise in Google Ads campaign management to drive growth and profitability for Launch Potato's paid media portfolio.

📝 Sample Projects

• Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
• Optimizing an existing Google Ads campaign to improve CTR, reduce CPA, and increase ROAS
• Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the Senior Performance Marketing Manager may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical Google Ads campaign structure and management processes used at Launch Potato?
• How does the Paid Media team collaborate with other departments, such as business leads, account managers, and the yield team?
• What opportunities are there for professional growth and development within the Paid Media team and Launch Potato as a whole?
• How does Launch Potato support work-life balance for employees working in a hybrid environment?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities associated with this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications for this specific role
• Prepare examples of successful Google Ads campaigns you've managed and the results you've achieved
• Follow up with Launch Potato's HR team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.