📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Philadelphia, PA (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Continuously learning and staying ahead of platform and industry trends
ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a strong understanding of Google Ads ecosystem and the ability to optimize complex campaign structures independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record of driving results through Google Ads campaigns and a strong analytical mindset.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. Final compensation will be determined based on Launch Potato’s Levels Framework and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse and international team contributes to a dynamic and inclusive work environment.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Head of Paid Media
Work Arrangement: Remote (100%) with flexible scheduling
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the Paid Media team
- Opportunities to collaborate with cross-functional teams and gain exposure to other areas of the business
- Chance to work on a variety of campaigns and verticals, fostering continuous learning and skill development
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Philadelphia, PA (remote)
Geographic Context:
- Philadelphia, PA is a vibrant and culturally diverse city with a rich history
- The city offers a variety of amenities, including museums, parks, and a thriving food scene
- Philadelphia is well-connected by public transportation, making it easy to get around
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: Working remotely in Philadelphia offers a unique blend of urban living and access to nature, with numerous parks and outdoor spaces within the city limits.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- Technical assessment or case study presentation
- Interview with the hiring manager and/or team members
- Final interview with the Head of Paid Media
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical problem-solving and data-driven decision making
- Communication and collaboration skills
- Growth mindset and adaptability
Application Tips:
- Highlight your relevant experience and achievements with Google Ads campaigns
- Demonstrate your analytical skills and how you've used data to drive decisions in previous roles
- Showcase your ability to work collaboratively and adapt to changing priorities
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Google Ads, Campaign Management, Budget Management, Analytical Skills, Ad Copywriting, Creative Development, Collaboration, Communication, Performance Optimization, Data Analysis, Competitive Research, Organizational Skills, Problem-Solving, Growth Mindset
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, analytical mindset, and cultural fit within the Paid Media team and Launch Potato as a whole.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Accountability and ownership
- Innovation and creativity
Work Style:
- Fast-paced and dynamic environment
- Strong focus on data and analytics
- Cross-functional collaboration and teamwork
- Autonomous and self-driven
Self-Assessment Questions:
- Do you have a proven track record of driving results through Google Ads campaigns?
- Are you comfortable working independently and taking full ownership of campaign performance?
- Do you thrive in a fast-paced, data-driven environment and enjoy continuous learning and optimization?
ASSUMPTION: Launch Potato values candidates who are passionate about data-driven marketing, collaborative, and eager to learn and grow within the company.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting aggressive ROAS and revenue KPIs
- Keeping up with the fast-paced and ever-evolving Google Ads platform
- Balancing multiple campaigns and shifting priorities within tight deadlines
- Working remotely and maintaining productivity in a dynamic, test-and-learn environment
ASSUMPTION: These challenges are inherent to the role and require a strong, data-driven approach, exceptional organizational skills, and a growth mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Media Manager or Senior SEM Manager, but with a specific focus on Google Ads campaigns
- Unlike other roles, this position requires a strong understanding of the Google Ads ecosystem and the ability to optimize complex campaign structures independently
- Career progression may include taking on additional responsibilities, such as managing a team or expanding into other advertising channels
ASSUMPTION: While this role shares similarities with other paid media management positions, its unique focus on Google Ads campaigns sets it apart and requires specific expertise.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new vertical, driving significant revenue growth within the first quarter
- Optimizing an underperforming campaign, reducing CPA by 30% and increasing ROAS by 25% within three months
- Collaborating with the creative team to develop and test new ad copy and creative assets, driving a 15% increase in CTR and a 10% reduction in CPC
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive results through Google Ads campaigns, optimize performance, and collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign structure for a new vertical, and how you would approach optimizing it for maximum performance?
- How do you stay up-to-date with the latest trends and best practices in Google Ads, and how have you applied this knowledge in previous roles?
- Can you provide an example of a time when you identified a trend or opportunity through competitive research and how you capitalized on it to drive campaign performance?
- How do you prioritize and manage multiple campaigns and shifting priorities within tight deadlines, and what tools or strategies do you use to stay organized?
- What is your approach to continuous learning and improvement, and how have you applied it in previous roles to drive better campaign performance?
ASSUMPTION: These interview questions are designed to assess the candidate's technical skills, analytical mindset, and cultural fit within the Paid Media team and Launch Potato as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for this specific role and company
- Prepare for the interview by reviewing the company's website and familiarizing yourself with their brands and technologies
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
